How to archive your Universal Analytics historical data
Search Engine Land
MAY 17, 2024
I recommend, at minimum, to consider archiving back to 2018 or so to ensure you have pre-pandemic data since the pandemic really presented data anomalies for many companies. Here are the steps you’ll want to follow: Step 1: Create a Google API Console project and enable BigQuery. Step 3: Set up a free trial of Supermetrics.
Let's personalize your content