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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

based companies represent 41% of non-local sponsors in Paris. Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. I love women’s gymnastics — it’s my absolute favorite — but I’ve never been to a women’s gymnastics event. How do we bring that here?

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The high cost of undervaluing experienced marketing leadership

Martech

When startups build without senior marketing leadership, they gamble on short-term activity over long-term strategy. Without this, messaging lacks resonance, product launches miss the mark and teams chase unqualified leads. He believes fractional GTM roles represent the future. But do startup CEOs know any better? Many do not.

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This day in search marketing history: January 27

Search Engine Land

Google AdWords API launches In 2005, Google launched the Google AdWords API. Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September 2022: Google would also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline. WordPress 5.9

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Keyword difficulty in SEO guide: Everything you need to know

Search Engine Land

In practice, this means that an increase in the competition key figure by 10 points represents roughly twice as intense competition in the SERPs for this keyword.” OK, if you have a brand new site to launch with a small budget and all the keywords that are relevant to you have extremely high competition, that's bad.

Gambling 117
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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

It's punny, to the point, and it perfectly represents the overall tone of the brand. campaign, not everyone remembers that it was launched by the California Milk Processor Board (CMPB). Bounty paper towels, made by Procter & Gamble , has used its catchy slogan "The Quicker Picker Upper" for almost 50 years now.

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7 Brands That Got Inclusive Marketing Right

Hubspot

It's about making a solid effort to include or properly represent diverse people in your campaigns. Procter & Gamble. Along with socioeconomic disparity, Twohill also revealed that Google needed to up its game when representing gender as well. "My There are so many layers to diversity beyond gender or skin color.

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A guide to Google Ads for regulated and sensitive categories

Search Engine Land

Gambling and games of chance. If you have a Google Ads representative, maintain open communication with them to escalate issues quickly. Conduct thorough research Thorough research is a must before launching your Google Ads campaign in a sensitive category. Financial services (e.g., loans, cryptocurrencies). Political content.