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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

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9 Questions B2B Sales Leaders Must Answer 2024

Iannarino

Over the last two decades, many sales leaders have chased every shiny object that was put in front of them. What are your current sales-team development initiatives, and how will they improve your results? It seems that a large majority of sales leaders believe their pipeline coverage is the key to success.

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Boost Your Team’s Efficiency: Top Sales Productivity Metrics to Track in 2024

Veloxy

Key Takeaways Sales productivity metrics like average revenue, market penetration, and conversion rate are crucial for tracking performance and identifying areas for improvement, ensuring efficient sales processes and targeted team coaching. Lead Response Time In the high-stakes game of sales, timing is everything.

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A Better Way To Data Driven Discovery

Tibor Shanto

Most use data/stats as an object to be thrown, with the hope the prospect becomes sufficiently impressed to move forward. Remember, you prepared for this meeting, (let’s say), they have not. They certainly have thought about it, but in most instances, we have to take the game to them. Weaponize Your Data.

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Customer Meetings: How the Best Sales Reps Approach Them

Sales Hacker

One of these facets is being ultra prepared for customer meetings. . The Importance of the Meeting. In a deal cycle, each meeting with a prospective buyer is a milestone activity, and a successful one propels the opportunity forward. . The meeting is your chance for a live “at bat” with the customer. Have a Game Plan.

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6 Critical Sales Skills I Learned from Being a Research Scientist

Cerebral Selling

Being able to summarize key takeaways after a discovery meeting, crafting a compelling business case, navigating a customer’s organization to find a champion, or reviving a dead opportunity months or years in the future, all require detailed notes. Mastering sales requires you to play both the long and short games.