7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri (Pod 576 + Video)
SaaStr
JULY 27, 2022
So how did PayFit achieve such explosive growth? Secret 1: A Self-Serve Product is Non-Negotiable For SMBs. Smaller organizations don’t typically respond to the long sales cycle or constant conversations and negotiations that an enterprise needs. Secret 6: Customer Satisfaction Is Your First Lever For Growth.
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