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7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri (Pod 576 + Video)

SaaStr

So how did PayFit achieve such explosive growth? Secret 1: A Self-Serve Product is Non-Negotiable For SMBs. Smaller organizations don’t typically respond to the long sales cycle or constant conversations and negotiations that an enterprise needs. Secret 6: Customer Satisfaction Is Your First Lever For Growth.

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

Increase Brand Awareness When a new product launches into the market with the right messaging and positioning, it draws attention to itself and elevates the entire brand. With every product launch, the brand solidifies its place in the market, making it more recognizable and trusted. Ready to elevate your next product launch?

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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

These podcasts cover a diverse range of sales topics, including mastering the sales funnel, customer relationship building, sales psychology, leadership, personal growth, and the latest sales trends and innovations. Real Sales Talk is an excellent resource for individuals seeking modern techniques and business growth tips.

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Building Resilience Through Efficient Scaling In 2023 with ICONIQ Growth General Partner, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds (Video)

SaaStr

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m.

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8 Revenue Enablement Strategies That Get Results

Highspot

It ensures all customer-facing teams are equipped to provide a cohesive, consistent customer experience that maximizes growth. When all revenue teams–from sales and marketing to product and customer success–are in sync, they can better understand customer preferences, quickly adapt to trends, and rapidly close deals.

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Sales Enablement: Unlocking Revenue Protection

Highspot

A systematic approach to equipping, training, and coaching sellers not only increases their selling time but also maximizes their effectiveness, fostering efficient growth in both private and public markets. Overlooking the essential frameworks to enable sales reps can lead to substantial expenses with minimal revenue growth.

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From $11 in the Bank to Selling for $187M: 6 Things Wisely Did Right

Sales Hacker

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Then, the only outcome becomes growth.

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