Salesforce

OCTOBER 31, 2023

If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. Why is a go-to-market strategy important?

Go To Market 72

Go To Market GTM Objectives and Key Results Price 72

SaaStr

SEPTEMBER 29, 2022

He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. Paid ads and marketing often achieve this. This starts with surveying early users to discover what’s making them stay or leave. Breaking down a consumer tech growth team.

GTM 96

GTM Price Quota Growth 96

SaaStr

FEBRUARY 21, 2023

PST for those of you who want to connect with SaaS experts — Growth Advisor at FastSpring and Director of Growth at Planday, Frederic “Fred” Linfjard shares his insights on how to evolve from a sales-led to product-led GTM strategy constructively. Keep optimizing your current GTM. Sign up HERE ! link] Every Wednesday at 10 a.m.

Go To Market 71

Go To Market Growth GTM X-functional 71

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Thanks for reading The GTM Newsletter! GTM is evolving. Go-to-market motions are shifting.

GTM 100

GTM UX Go To Market CRM 100

Veloxy

FEBRUARY 15, 2024

Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. The GTM Podcast, (formerly Sales Hacker Podcast) is another notable standout among the best sales podcasts.

Gaming 233

Gaming Sell GTM Technique 233

Sales Hacker

JANUARY 27, 2024

Audience-aware Effective messaging starts with understanding your audience. Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue.

GTM 90

GTM Niche CRM Account management 90

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . Dig deeper: In this economy CMOs need to spend more on training, not tech.

GTM 131

GTM B2B Pipeline Strategize 131

Sales Hacker

DECEMBER 8, 2023

Rather, how you go-to-market is a significant determinant of success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. Start early! No sign-up needed; it was simply an easy scan. It’s showtime.

Launch 101

Launch Product GTM Technology 101

Sales Hacker

APRIL 10, 2018

In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. How to map your GTM strategy to different customer segments.

Go To Market 73

Go To Market GTM X-functional Territory 73

Sales Hacker

SEPTEMBER 29, 2023

Thanks for reading The GTM Newsletter! Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. Regional micro-events have drawn out the buyers who still work from home and don’t want to just meet with an AE. That’s it, that’s all.

GTM 102

GTM Growth B2C Territory 102

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They target those that are in-market and those that should be showing intention. They start worrying about how many touchpoints are sales and marketing hitting.

GTM 81

GTM E-commerce B2B Profit margin 81

SaaStr

JANUARY 17, 2023

What is the right Go-To-Market strategy for a startup getting out of the gate? Sign up here to join them FOR FREE! At Harness, Eubanks leads go-to-market. It doesn’t really matter where you start because you’ll need to do both,” Eubanks said. . This is where it gets sticky for many Go-To-Market teams. .

GTM 90

GTM Product Education Growth 90

Sales Hacker

SEPTEMBER 22, 2023

Beyond meeting founders and LPs all day, I’m slowly eating my way through New York City. Thanks for reading The GTM Newsletter! Turning a free sign-up into an enterprise logo involves a multi-step process that requires careful planning, design, and execution. Another busy week in ‘the city that never sleeps’.

GTM 89

GTM X-functional Inside sales User Experience 89

SaaStr

FEBRUARY 4, 2022

The 10 Keys to A Successful Board Meeting: How to Make Them Great and Not Something Everyone Dreads from Ajay Agarwal, Bain Capital Partner. Over the course of my venture career, I have participated in hundreds of board meetings for seed and Series A companies, growth companies, and public companies.

Meeting 96

Meeting GTM Strategize Follow-up 96

Heinz Marketing

APRIL 15, 2021

For this complex buying journey, a new approach to how go-to-market teams align and coordinate their actions is required. While the marketing and sales teams still need a healthy separation, they need seamless alignment. Both sales and marketing teams need to understand the buyer’s motivations and deliver a consistent message.

GTM 137

GTM Sales Follow-up Education 137

Martech

MAY 2, 2024

This GTM (go-to-market) platform allows you to create your own “ideal buying group,” a set of demographic characteristics similar to an ICP (ideal customer profile), to identify people by persona, job function and seniority who appear to be researching in your product category from the anonymous web. Remarkable.

B2B 117

B2B Drivers/motivators CRM GTM 117

Heinz Marketing

SEPTEMBER 3, 2020

has outlined 6 steps for you to roll up your sleeves and put your bold new vision into action. This provides a detailed repeatable process for creating truly customer-first, account-based, insight-driven sales and marketing programs. Design your go-to-market plan. Step 3: Design your Go-To-Market Plan.

GTM 103

GTM SQL Pipeline Campaign 103

Sales Hacker

JULY 21, 2023

Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s kick this off with an intro to Jason Vargas. Now, as co-founder of RevShoppe , he’s focused on designing GTM strategies, creating those strategies as workflows and levering them into a system of action. Are you meeting them in person?

GTM 52

GTM Pipeline Prospecting Meeting 52

SaaStr

APRIL 25, 2023

While many of the companies on SaaStr are based in North America and then expand to Europe and APAC, we’re seeing more and more expansion going the other way. Celonis started 12 years ago in Germany and recently began its move into the U.S. He also started a public sector business, which did not previously exist.

Engineering 70

Engineering GTM Territory Management Consulting 70

SaaStr

NOVEMBER 1, 2022

Many of them will get gobbled up by the large platforms. US companies follow the same model when they start in India. The US is an extremely competitive talent market. That means showing up in every quadrant of your category, hiring A players, putting yourself out there. Learnings on GTM. That’s too tactical.

GTM 86

GTM Cross-sell Niche Strategize 86

Sales Hacker

MARCH 15, 2022

He started as an account executive, he’s now the CEO. Sales development school, marketing school, and more for your entire team. Do only a few reps meet quota each quarter? Go to try.mindtickle.com/sales-hacker to learn more. He’s worked closely with C-level executives to refine their GTM hiring practices.

GTM 95

GTM Technical Sales Quota Growth 95

Highspot

OCTOBER 23, 2023

There are several underlying causes behind this, from lack of preparation to failure to meet the needs of customers. It starts with strategic actions, teamwork, and market understanding. Its primary aim is to synchronize marketing team endeavors with the brand’s core values and market needs.

Launch 59

Launch Negotiate Product GTM 59

SaaStr

MAY 13, 2022

“Revenue marketing integrates multiple go-to-market initiatives across disciplines, aligning with the entire revenue team, to drive business growth.” ” It’s essential for marketing to work in sync with sales and other departments, such as customer service and pre-sales. Marketing is not a cost center.

Engineering 87

Engineering Objectives and Key Results GTM Growth 87

SaaStr

FEBRUARY 13, 2024

First, they had six AEs before they started hiring any SDRs. The answer didn’t show up in the data. This could be the first Go-To-Market hire where you’re still doing founder-led sales, or you still have a founder as the sales leader and a couple of AEs pushing to hire an SDR to supplement demand gen.

E-commerce 70

E-commerce Networking A/B testing GTM 70

Salesforce

JULY 28, 2022

Elyse Archer , founder and CEO of She Sells, said this should start with the customer need: “What can you change in your processes, systems, and delivery to serve them best now?” Speed up rep success. Set clear performance expectations — and rise to meet them. Train your reps to deliver the best customer experiences.

Cross-sell 98

Cross-sell GTM Quota Contract 98

Sales Hacker

JUNE 16, 2022

From layoffs at Redfin and Tesla to the plummeting crypto markets , companies are starting to tighten their belts — and the economy has shifted from the so-called “Great Resignation,” with a job market heavily favoring employees, to the “ Forced Resignation.”. What do the changing market conditions mean for RevOps and sales?

GTM 93

GTM Pipeline Sales A/B testing 93

Hubspot

MARCH 7, 2023

Investing in RevOps is a powerful opportunity to positively impact your company's bottom line: In fact, B2B companies that invest in RevOps report a 10% to 20% increase in sales productivity and 30% reduction in GTM expenses. Let's dive into some of the biggest missteps she sees RevOps teams making, and how you can avoid them.

SQL 73

SQL GTM Pipeline Technology 73

Highspot

MAY 3, 2024

The buyer’s journey doesn’t just start and stop with sales. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. Align Revenue Teams on Common Goals Align sales, marketing, and customer success teams with common objectives that drive revenue.

Cross-sell 52

Cross-sell GTM Technology Technology 52

SaaStr

MAY 16, 2022

Those early days are a classic example of having launched an application before developing a proper go-to-market strategy. Mistake #3: Designing tech-first, not market-first. Result: Low engagement with Salesforce’s GTM teams. Every start-up journey will have bumps in the road, but none of those bumps need be fatal.

GTM 81

GTM Pipeline Strategize Represent 81

Highspot

APRIL 20, 2021

Enablement leaders, have your go-to-market (GTM) initiatives been landing? Giorgia Ortiz and Kaitlyn Buckheit, global enablement leaders at Lever, recommend starting simple and evolving over time. “To make a sales play easy for your sales reps to adopt, start by observing and understanding their process.

GTM 52

GTM Objectives and Key Results Objection handling Sales 52

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch.

Product 110

Product GTM Construction Launch 110

Gong.io

DECEMBER 14, 2022

With that in mind, let’s examine what exactly target account selling is and how you can start executing it in your sales strategy today. Look up the companies on Crunchbase or other data sources. With a target account list at their disposal, reps need to start making contact with each account. What is TAS? Reach out to targets.

Sell 62

Sell Cold Call Contract GTM 62

Gong.io

SEPTEMBER 14, 2022

Hence, every business that wants to grow needs direction in the form of a go-to-market strategy. . A go-to-market strategy framework is a blueprint for growth. It’s a living document that keeps your teams focused and aligned and helps you meet your goals. . What is a go-to-market strategy?

Go To Market 62

Go To Market GTM Launch Promote 62

Lead Fuze

NOVEMBER 30, 2021

There are many different go-to-market models in SaaS. What You Need to Know About SaaS GTM Models. The Sales Cycle Length is a measurement of how long it takes your company to close a deal, from the first meeting until the contract has been booked. Are your competitors well established or are they just starting up?

GTM 52

GTM Price Contract Sales 52

SaaStr

JANUARY 6, 2023

“Go-to-market innovation today is significantly undervalued.” However, you should spend a similar amount of time on how you can innovate in your go-to-market team. Of course, product innovation is very important, but we often forget how important going to market innovation is.

Legal 52

Legal Prospecting Customers Contract 52

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

SEPTEMBER 18, 2023

I hope you’re starting off the week strong. Thanks for reading The GTM Newsletter! The rest of the team is playing catch-up from SaaStr followed by our annual GTMfund retreat in Napa. It was truly a special weekend with an incredible community of GTM leaders and operators. Thank you for reading The GTM Newsletter.

GTM 90

GTM Start-ups Follow-up CRM 90