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3 strategies to create better customer journeys across any channel

Martech

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. He discussed strategy in the context of the travel and hospitality industry.

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Outbound Emailing in Times of Uncertainty – The Best and Worst of April 2020

Cience

But they can introduce hospitals to systems that can help save lives by generating full health histories for every patient. For example, one of our clients has created a new technology to unify patient records across the nation and ultimately create a clinically integrated network, at last. It’s what we do; our raison d’etre.

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How to Implement Effective Account-Based Marketing Strategies with Auseh Britt

Sales Hacker

In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus. Defining account-based marketing [13:25].

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How Does Guidance Solve the Two Challenges Enablement Faces?

Highspot

First Challenge: Land Your Go-To-Market Strategy in the Field. The problem is that 83% of acquisitions fail to meet their business goals. If there is a new surgical procedure and I put a guide in the medical library of a hospital, are the people in the OR magically ready to operate? 83% is pretty dismal. Not even close.

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PODCAST 95: How to Nail Your 1-on-1s w/ Matt Cameron

Sales Hacker

SaaSy Sales Management runs in-person, public, and private workshops to teach go-to-market SaaS leaders how to produce the best outcome for their company and their people. When I did the biggest deal I’d ever done, I was filling out RFP stuff in the hospital as I was waiting for my daughter to be born. Matt Cameron: 100%.

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Raising Funding During COVID with Homebrew Partner Satya Patel (Video + Transcript)

SaaStr

That technology, as it’s getting cheaper, more flexible, more accessible is democratizing access and doing so most profoundly in industries and functions and for constituencies that haven’t been able to leverage technology in the past. And no matter what a VC says, they prefer to meet people in-person.

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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

It’s also been a powerful moment for technology to be a force for good. We are truly living in a cloud first world today, where businesses not only understand, but they now embrace and are looking to lead with technology solutions from folks on this Zoom, who are cloud first and providing that next generation of solutions.