SaaStr

JULY 17, 2020

But that’s more the exception than the rull of the go to market for many companies. The idea of a weekend trip from New York, people live in New York, a weekend trip to London probably that’s not going to happen for a very long time. The Squares absolutely, Yelp to some extent absolutely. I already see this.

E-commerce 72

E-commerce Retail Real Estate Growth 72

Sales Hacker

JUNE 9, 2020

With limits on in-person meetings, it’s even more important to double down on your digital selling strategy. Then got an opportunity about five years ago to be CRO for a private equity backed company in the hospitality space. This was the first time that I was really focused on the SMB market and had a great experience there.

Finance 78

Finance X-functional Pipeline Territory 78

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Many founders assume if they build a great product or service, people will flock to it.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

AUGUST 12, 2020

Lara Caimi: And the way I thought about it was when you think about some chief strategy roles, one spectrum could be like, “Hey, it’s a staff role that makes slides for the CEO for board meetings or something.” For us with our go to market model, what kind of ramped reps will we need as we think about out quarters?

Customers 71

Customers Strategize Start-ups Growth 71

Hubspot

APRIL 22, 2018

But if their primary clients are schools and hospitals, a good answer to this question might ultimately be: They are in the environmental services industry for education and medical customers. If you're going to market and sell to these personas, you need to understand how they consume information. Is it consultative?

Education 99

Education Hospitality Networking B2C 99

Hubspot

APRIL 12, 2019

Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe, Founder & CEO, Storified Hospitality Group. Don’t push people to where you want to be; meet them where they are.” — Meghan Keaney Anderson, VP Marketing, HubSpot.

Hospitality 101

Hospitality Campaign Drivers/motivators Promote 101

SaaStr

AUGUST 8, 2019

They currently work with 80,000 doctors growing at 3,000 per month, 1700 hospitals, 35 million strong patient community, 900 employees. Agnes Bazin: Our mission overall is really to create the tools for hospitals and practice of the future, and on the patient side it’s to smooth patient access and the overall experience for patients.

Appointment 43

Appointment Hospitality Sales Inside sales 43

SaaStr

AUGUST 8, 2019

They currently work with 80,000 doctors growing at 3,000 per month, 1700 hospitals, 35 million strong patient community, 900 employees. Agnes Bazin: Our mission overall is really to create the tools for hospitals and practice of the future, and on the patient side it’s to smooth patient access and the overall experience for patients.

Appointment 43

Appointment Hospitality Sales Inside sales 43

SaaStr

JUNE 16, 2020

Matt Garratt: All of our mid-market business and we are going to be talking about how our portfolio companies and how Salesforce ventures, and how Salesforce is shifting our go to market strategies during these very uncertain times and really excited to have Adnan here, one of the best sales leaders I’ve ever had the privilege of working with.

GTM 65

GTM Healthcare Pipeline Sales 65

SaaStr

SEPTEMBER 13, 2020

Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently. Everyone is trying to figure out the go-to-market learning curve. You as a founder have to set the tone, and you can’t do it in a weekly stand up, or an all hands meeting in person.

Non-Profits 62

Non-Profits Strategize Trust Growth 62

SaaStr

DECEMBER 12, 2020

I ended up meeting my husband there, who left, went to Dropbox. And that, I think, over time, when you build up enough of those, you start to really be able to let go because you know, hey, this is the level of work that people are doing. Kate Taylor: And so aligning the product division with hiring and go to market teams is essential.

Customers 68

Customers Strategize Start-ups Growth 68

SaaStr

AUGUST 5, 2019

And recently we raised around from Goldman Sachs in September of last year to fuel our go-to-market expansion. When you start that journey, those two points in terms of the value that the customer attains and the risk of the customer churning, they kind of meet. They build airports, highways, hospitals, theme parks.

Gaming 68

Gaming Customers Construction Contract 68

SaaStr

MAY 27, 2020

So you might have some companies that are in travel or transportation or hospitality that have literally called you and say, I can’t pay my bills. As one of my mentors used to say, in a strong market, even turkeys can fly. Most VCs will give you the advice that you should wait a month or two and come back and meet people later.

Finance 79

Finance Government Price Contract 79

SaaStr

AUGUST 26, 2020

So, getting their attention right now for anything new is really tough and that’s something that you should just accept and know, going into any potential fundraising process. You’ve all probably gotten a cold email from a VC associate or partner asking about your business or wanting to understand your market.

Pitch 112

Pitch Finance Product Start-ups 112

SaaStr

AUGUST 19, 2020

In a B2B context, you can imagine overlaying the concept of go-to-market fit which really outlines your approach and your playbook at every step of the way from awareness to evaluation, purchase, and then pricing and renewals. If your kids or your dog walk into a Zoom meeting, embrace it. So that’s one example of many.

E-commerce 101

E-commerce Price Start-ups Growth 101