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What’s new and what’s working, in B2B channel partner marketing

Martech

To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

B2B 106
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How Does Guidance Solve the Two Challenges Enablement Faces?

Highspot

First Challenge: Land Your Go-To-Market Strategy in the Field. To punch things up, they’ve just spent a lot of money to acquire a smaller competitor. One major reason is that after an acquisition, companies have a big problem: how do they get their sales team to actually sell the new product? Not even close.

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PODCAST 95: How to Nail Your 1-on-1s w/ Matt Cameron

Sales Hacker

SaaSy Sales Management runs in-person, public, and private workshops to teach go-to-market SaaS leaders how to produce the best outcome for their company and their people. The vast majority of managers expect the rep to turn up prepared and they do nothing because they’re too busy. Outreach has your back.

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SaaStr Podcasts for the Week with Keith Rabois and Jason Lemkin

SaaStr

” So all the people who were whining, jumping up and down about the evils of short-termism and public markets, which I never really believed in anyway, maybe you’re just factually wrong. Does it not all bubble up to even the best cloud stocks? Keith Rabois: It’s unclear which stocks it bubbles up to.

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Decacorns & Unicorns in 2020: Founders Fund Keith Rabois and SaaStr’s Jason Lemkin (Video + Transcript)

SaaStr

” So all the people who were whining, jumping up and down about the evils of short-termism and public markets, which I never really believed in any way, maybe you’re just factually wrong. Does it not all bubble up to even the best cloud stocks? Keith Rabois: It’s unclear which stocks a ball is up to.

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PODCAST 113: Secrets to Great Leadership During a Pandemic and Beyond with Barrett Boston

Sales Hacker

With limits on in-person meetings, it’s even more important to double down on your digital selling strategy. LinkedIn Sales Navigator is a relationship-based digital selling tool that is designed to help you do just that. And I ended up going far to the other end of the spectrum. But it made me stronger.

Finance 79
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How to Build a Product Launch Strategy

ConversionXL

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96