Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. The use cases and needs for a solution were often fueled by overheated trends or uncertainty in the market.

GTM 133

GTM Market share Growth Technology 133

SaaStr

JUNE 20, 2025

funding) for market intelligence Disrupting: Bloomberg Terminal, FactSet Advantage: Real-time AI analysis vs. static dashboards Legal : Harvey for legal agents, Caseflood for law firm operations Disrupting: LexisNexis, Westlaw Advantage: Natural language processing vs. keyword search 2. growth rate vs. SaaS’s 18.4%

Government 112

Government Legal Engineering Growth 112

Highspot

FEBRUARY 22, 2021

It connects everyone from marketing and sales to post-sales in delivering a unified buying experience that wins, retains and expands customer relationships,” said Robert Wahbe, CEO, Highspot. “Scaling your go-to-market strategy is a complex process with a large gap between strategy and action.

Growth 129

Growth Strategize Sales Contact 129

Martech

MAY 17, 2024

Earned media is about building brand awareness, credibility and market share through third-party validation. When you’re going to market, yes, a press release introducing your brand followed by a PR campaign to make the most of your moment is important. Email: Business email address Sign up now Processing.

Legal 120

Legal Launch Campaign Trust 120

Hubspot

NOVEMBER 19, 2020

In this article, we'll explain what market development is and how you can employ it to increase sales and grow your business. What is market development? Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim. Step 4: Go-To Market.

Drivers/motivators 101

Drivers/motivators Territory Launch Growth 101

Martech

FEBRUARY 25, 2022

Their fine-tuned strategy helps new brands grow, and since their start in 2020, Heyday has also acquired several of these brands, and received $800 million in funding from investors in the process. Amazon is important for us because it provides all the benefits of scale and go-to-market, and unlocks new kinds of insights,” Batta said. “I

Launch 112

Launch E-commerce Transportation Retail 112

SaaStr

FEBRUARY 10, 2025

25x’d Revenue and Crossed $100M ARR Apollo.io, an all-in-one go-to-market platform, underwent a significant transformation in its business model that led to remarkable growth. From Sales-Led to Product-Led: How Apollo.io

Growth 63

Growth Product A/B testing Strategize 63

ConversionXL

FEBRUARY 6, 2019

As Lucas Weber notes in his product marketing course , it’s also essential to get marketing and sales teams’ buy-in for the product before they begin working on campaigns. Questions marketing needs to answer. What is your go-to-market strategy? What marketing needs to accomplish during the Growth stage.

Product 124

Product Price Campaign Growth 124

Salesforce

OCTOBER 12, 2021

A CRO leads the revenue-generating processes across your entire organization. They see how all departments can drive revenue for the company; those departments can include sales, marketing, customer success, and finance. It’s a broader term, inclusive of growing talent, market share, brand relevance. Sign up now.

Gaming 98

Gaming Cross-sell Sales Finance 98

Heinz Marketing

AUGUST 16, 2021

Join Marne and I as we talk about the things that create and maintain the PFL culture, the importance of the integrated experience between marketing channels and the body of work, the importance of having a personality as a brand, some best practices for enabling experience across go-to-market teams, plus more about hybrid experiences.

Pipeline 116

Pipeline Sales Go To Market B2B 116

ConversionXL

OCTOBER 7, 2021

This stage is used to determine the viability of your product and confirm when it should go to market. You’ll experience a boost in sales and market presence. You’ll also notice marketing turning more towards the competition. Your goal now is to defend market share to continue to maximize profits.

Product 142

Product Minimum Viable Product Price Launch 142

Sales Hacker

FEBRUARY 7, 2018

Growth hacking is a process of taking shortcuts. Randy was let go in July. In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. EXECUTE THE GO TO MARKET PLAN. How the numbers add up.

Growth 100

Growth GTM SQL Strategic partnership 100

ConversionXL

FEBRUARY 27, 2019

The process starts before your product exists, which brings us to the first of five unexpected lessons from real-world product launches. You can market a product that doesn’t exist. “The What earned likes and shares? As Pilcro learned, going through the actual process of launching on Product Hunt was vital.

Launch 110

Launch Product Campaign Cold Call 110

SaaStr

JUNE 17, 2023

” This approach requires careful planning and execution but can result in significant long-term benefits such as increased market share, enhanced brand reputation, and ultimately higher profit margins. ” Achieving Profitability through Improved Margins Want to transform your SaaS business?

Growth 106

Growth E-commerce Profit margin Strategize 106

Martech

OCTOBER 14, 2022

They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand. Processing. Marketing consultants have their place but are quite different than CMOs. Responsibilities of a chief marketing officer. Get MarTech! In your inbox. Change agent.

Non-Profits 126

Non-Profits E-commerce Consult Niche 126

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Sales Hacker

JANUARY 8, 2021

One of the first steps when you’re preparing to move into a new market is to create a cross-functional, go-to-market strategy. Gain agreement from everyone involved on market status, product, marketing, customer success investments, success metrics, and timeline.

Territory 110

Territory Pipeline Launch Technical Sales 110

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 72

GTM X-functional Start-ups Campaign 72

Lead Fuze

JULY 24, 2023

This key metric provides invaluable insight into the potential revenue opportunities available in your chosen market segment. However, with various calculation methods and factors at play, how do you navigate this complex process? Unlock your business potential by understanding Total Addressable Market (TAM).

Strategize 52

Strategize Strategic planning Niche Price 52

Sales Hacker

NOVEMBER 14, 2019

ABE is more than just a marketing campaign or a sales process — it’s a mindset. Account-Based Everything is a strategic, go-to-market approach that orchestrates personal-marketing, sales, success efforts to drive engagement, and conversions at named accounts. Industry, market, and vertical. Growth trends.

Technology 76

Technology Technology Cross-sell Referrals 76

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. If product marketing is figuring out what your product can do for your customer and the best way to relay that message, then brand marketing is how you execute it.

Product 110

Product GTM Construction Launch 110

SaaStr

JUNE 2, 2021

And you’re always up against an incumbent or competitor that has more market share. And I can’t make out a single logo, which of course is purposeful, just to show how crowded marketing tech is. You just can’t have a canned discovery process. And why do they do that?

Sales 98

Sales Up-sell Price Start-ups 98

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process. Pricing models.

GTM 86

GTM Negotiate Profit margin Contract 86

PandaDoc

MAY 12, 2025

If the initial go-to-market pricing strategy is off, by the time the company makes an adjustment, damage is already done. For businesses, selling to buyers with high price sensitivity usually means operating in more competitive environments where even minor pricing missteps can impact market share.

Price 52

Price A/B testing Non-Profits Legal 52

Sales Hacker

JULY 24, 2018

Most founders ignore market cap [13:38]. Strategic functions to go to market with [30:24]. But there’s this whole other commercial aspect that is heavily dependent on a go-to-market strategy that’s executed through market cap. Strategic Functions to Go to Market With. Sam’s Corner.

Negotiate 45

Negotiate Strategize Sales Pipeline 45

SaaStr

SEPTEMBER 13, 2020

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently. Everyone is trying to figure out the go-to-market learning curve. It is staggering.

Non-Profits 91

Non-Profits Strategize Trust Growth 91

Highspot

AUGUST 18, 2024

It unifies sales, marketing, and customer success teams by providing a clear, shared approach to understanding and addressing customer needs. In this article, you’ll learn how to identify customer pain points, assess impacts, and navigate decision-making processes with sample questions and real-world examples.

GTM 52

GTM Retail Drivers/motivators Contract 52

Highspot

OCTOBER 23, 2023

A product launch is a company’s meticulous process to present its new or updated product to the market. Central to this process is focusing on the customer experience, leveraging product data to shape marketing and sales strategy, and adhering to a comprehensive product launch checklist.

Launch 59

Launch Negotiate Product GTM 59

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

DECEMBER 17, 2019

So, as a consumer, the way that you interacted with your finances in the web pre-Plaid was doing a variety of manual processes. So if you’ve ever had to start a new job and walk in with a voided check and then they take that voided check and they figure out how to process your payroll. That’s pre-Plaid. Zach : Apparently.

Finance 85

Finance X-functional Non-Profits Launch 85

Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

SalesHandy

JULY 12, 2022

ICPs aren’t just valuable tools to marketing and sales teams, they are also beneficial for: Using available resources effectively: Let’s face it, most businesses out there don’t have money to waste and have scarce resources. Finding and attracting new customers is a costly process from the start to the end. What is your buying process?

Customers 59

Customers Cross-sell Represent Up-sell 59

Lead Fuze

JANUARY 1, 2022

Need Help Automating Your Sales Prospecting Process? Go through a variety of filters to zero in on the leads you want to reach. A critical parameter that will affect the pricing and go-to-market strategy is whether or not a company chooses to include embedded OEM software as default for all customers, or make it an optional option.

Negotiate 52

Negotiate Profit margin Contract Price 52

SaaStr

JULY 29, 2022

And it became a massive capital sink, as the company changed its go-to market around five million in revenue. Enough do over time that 60%, even at 200 million in revenue, 60% of Expensify’s customers came from these free users, even though originally they were essentially rogue usage outside of the current business processes.

Price 106

Price Product Start-ups Niche 106

Sales Hacker

MAY 13, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. today or something like that. Sophie Buonassisi: That’s incredible. You almost have to reinvent yourself as a leader.

GTM 72

GTM Engineering Start-ups Growth 72

ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. A marketing strategy should include a go-to-market plan that is sales-led and product assisted.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94