Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. ” For years, marketing teams just sent emails with a link to a static gift card. ” Right now, Cardii’s target audience is B2B marketers. 3D, dynamic.”

B2C 104

B2C Sports B2B Gaming 104

Highspot

MAY 3, 2024

What’s missing is a strategic approach that unites all your revenue-generating teams. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. Promote a Revenue-Focused Culture Encourage all employees to see their role through the lens of revenue impact.

Cross-sell 93

Cross-sell GTM Technology Technology 93

Highspot

JANUARY 18, 2024

When you can see how high-performing reps leverage content through an enablement platform, you can promote impactful material internally for other reps to adopt. Build Sales Plays that Perform Providing content in context with sales plays is crucial so reps know how to use sales material to engage buyers and land strategic initiatives.

Government 52

Government Strategize Promote Go To Market 52

Martech

DECEMBER 21, 2022

What is marketing management and why is it important? Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams. Marketing management focuses on the strategies you develop and deploy to better engage with and reach your target market.

Objectives and Key Results 99

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 99

Highspot

JULY 18, 2023

Marketing enablement levels up the efficiency and productivity of your marketing efforts, which in turn drives positive results across your business. Why is Marketing Enablement Important? Marketing enablement is not a new idea, but few companies take an intentional, strategic approach.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Strategize Lead generation 52

ConversionXL

AUGUST 24, 2021

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. Everything you need to know about the marketing manager role. Source: Zippia. Know the magic.

Promote 141

Promote Campaign Pitch Niche 141

Highspot

FEBRUARY 2, 2024

Document details on your competition, target personas, and markets/verticals What do I need to win? Communicate your strategic initiatives. Infuse the answers to these questions across your solution, surfacing go-to-market content alongside prescriptive guidance so your revenue teams know exactly what they need to do to win.

Objectives and Key Results 52

Objectives and Key Results User Experience Government Sales 52

Highspot

FEBRUARY 14, 2024

A well-crafted sales and marketing plan is indispensable for the success and growth of any company, whether it’s a startup, small business, or enterprise. This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

A well-crafted sales and marketing plan is indispensable for the success and growth of any company, whether it’s a startup, small business, or enterprise. This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. In going to market, the company has traditionally relied on distributors, including catalogs, to access the market opportunity.

B2B 78

B2B Process Manufacturing Customers 78

Heinz Marketing

APRIL 27, 2022

The way you present and promote yourself to the world along with how others perceive you all support this notion. As you introduce yourself, people are later able to recognize you based on the identified character you have presented in your external environment which promotes visibility. What is Personal Branding?

Niche 109

Niche Networking Promote Presentation 109

Sales Pop!

AUGUST 2, 2023

Analyze Your Business Needs Before hiring an external sales team, you must check your business’s strategic requirements and objectives. These include your present volume, target market, growth aspirations, and budget. Yet, you should retain the final say in how your brand is represented in marketing campaigns.

Represent 97

Represent Lead generation Commission Sales 97

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Martech

OCTOBER 14, 2022

They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand. Once separate from other executives, CMOs are now part of the C-suite and can help you achieve strategic goals. Marketing consultants have their place but are quite different than CMOs.

Non-Profits 115

Non-Profits E-commerce Strategize Consult 115

Sales Hacker

DECEMBER 9, 2022

Model options to improve capacity where needed (enablement, coaching, marketing promotions, headcount, etc.). Connect your entire go-to-market strategy. Leading sales and operations teams are following a new path to better sales planning using innovative and strategic planning methods.

Territory 99

Territory Quota Strategic planning Sales 99

APACSMA

DECEMBER 4, 2023

3PT, which encourages taking an outsider’s viewpoint, can complement your business strategy by promoting objectivity and empathy, ultimately helping you make more informed decisions and resolve conflicts. GTM (Go-To-Market): GTM strategy defines how a company will reach customers and achieve a competitive advantage.

Objectives and Key Results 52

Objectives and Key Results GTM Objection handling Sales 52

Veloxy

MAY 3, 2022

As you already know, there are actual sales resources , and then there are promotional tools disguised as sales resources. SBI Growth Advisory, formerly Sales Benchmark Index, is one of the nation’s pioneers and leaders in go-to-market revenue growth consultation. SBI Growth Advisory's KPI Dashboard.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They target those that are in-market and those that should be showing intention. Yet most organizations do not think about how they will strategically accelerate accounts toward revenue.

GTM 81

GTM E-commerce B2B Profit margin 81

Highspot

OCTOBER 23, 2023

It starts with strategic actions, teamwork, and market understanding. Dive into the art of coordinated strategies, discover how hits like the iPhone and Netflix mastered market needs and brand appeal, and use key metrics to elevate your launch. A strategic product launch targets the needs and desires of its audience.

Launch 59

Launch Negotiate Product GTM 59

Salesforce

APRIL 7, 2022

It can also help reps candidly assess which deals went wrong and why — and how to stay strategic and smart — from the first pitch to closed deal. You deal with a lot of failure as a rep,” said Belal Batrawy, veteran sales coach and head of go-to-market (GTM) at GTM Buddy. Belal batraway, head of Go-to-market, GTM buddy.

Pipeline 97

Pipeline GTM Quota Pitch 97

Highspot

JUNE 6, 2023

The integrity of your brand hinges on ensuring all go-to-market teams are singing from the same songbook. Build it and they will come’ is a myth in today’s competitive markets, no matter how incredible your product is. Understand Your Customer Sales success starts and ends with deeply understanding your customer profiles.

Closing 52

Closing Product Objectives and Key Results Quota 52

Highspot

DECEMBER 19, 2023

Facilitate Better Sales and Marketing Alignment By incorporating marketing initiatives into sales strategies, the playbook ensures that both teams work towards common goals with consistent messaging and resources. This results in a more powerful go-to market strategy.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Hubspot

JULY 6, 2021

As revenue generation is dependent on the customer, a CRO also maintains a customer-first mindset and makes strategic decisions based on their needs. They focus within their departments to promote sales enablement , manage their teams, and ensure that goals are met. Use data to make informed decisions and define strategic processes.

Strategize 86

Strategize Commission Territory Campaign 86

Sales Hacker

APRIL 29, 2021

If you don’t scale, you won’t reach more prospects or promote tool adoption, which won’t give you the predictability you’re looking for from your SEP. Establishing a process, ensuring clearly defined ownership, and keeping a system of organization are all key aspects of a content lifecycle that promotes growth in your revenue org.

A/B testing 103

A/B testing Sales Quota GTM 103

Highspot

OCTOBER 3, 2019

To show you the difference that the right tech can make, we asked real-world users to share how they’re using our newly released SmartPage technology to enable their customer-facing teams, prove ROI, and ultimately drive strategic growth. Guide Your Sales Team. ” The dynamic nature of SmartPages also keeps material fresh.

Technology 60

Technology Technology Strategize Sales 60

Outreach

MARCH 5, 2019

Adam will be speaking about two things at Unleash: How Outreach can help you make your go-to-market strategy INVINCIBLE How his experience translates to a transition into sales from other careers "I hope I can provide some great insight into how to maximize the effectiveness of reps and tools.

A/B testing 69

A/B testing Inside sales Represent Promote 69

Gong.io

DECEMBER 14, 2022

Target account selling is a B2B sales methodology that focuses on building and nurturing relationships with strategically chosen, high-value accounts that have a high probability of closing. Go-to-market outreach. You need to have a strong, sales-led, go-to-market strategy to succeed with target account selling.

Sell 62

Sell Cold Call Contract GTM 62

Gong.io

JUNE 22, 2020

Most people are promoted into leadership roles for the wrong reasons. I’m like most people that are promoted into leadership roles—they shouldn’t have been. The reason they were promoted was because they were the most competent individual producer. Key Points to Remember. People quit bad bosses and corrupt cultures.

Promote 62

Promote Meeting Closing Pipeline 62

Miller Heiman Group

MAY 13, 2019

Chief Product Officer Dana Hamerschlag opened her presentation by describing Van Halen’s 1984 tour rider, made infamous by the clause asking show promoters to ensure backstage candy bowls included no brown M&M’s. Technology Shifts. The report finds that what sales managers do today was the responsibility of sales directors two years ago.

Technology 82

Technology Technology Pipeline Strategize 82

Highspot

SEPTEMBER 28, 2021

Go-to-market teams work in silos, rarely communicate. Go-to-market teams collaborate continuously to drive outcomes. Static relationship with market, slow to adapt. Nimbly adapts to shifts in market. Your sales acceleration strategy should touch all aspects of your go-to-market approach.

Sales 52

Sales Cross-sell Growth Technique 52

Gong.io

DECEMBER 30, 2019

How can you use data to build and iterate your go-to-market strategy? Also, having a consistent framework to create a common language between Sales and Marketing. We did that quite early at HackerOne, so that from the beginning, the voice of the customer and the prospect is the core of our framework and the way we go to market.

Pipeline 62

Pipeline Go To Market Up-sell Inside sales 62

Openview

AUGUST 23, 2018

I’d like to offer you a simple three-stage process model to help you build strategic, competitive channel programs and put you on the path to sustainable revenue from your indirect channels. Your chosen go-to-market path and profiles of the partner targets you seek. Competitor strategies and results.

Legal 60

Legal Growth Strategize Launch 60

Sales Hacker

DECEMBER 4, 2019

The state (enablement) is the formal structures of law that enforces and promotes the moral “wrongness” of stealing. Going to market with a new offering, new SKU, or even a new region involves an entire organization. Let’s look at GTM (go-to-market) processes. Both are strategic and both are parallel.

GTM 57

GTM Sales Education Territory 57

SaaStr

AUGUST 12, 2020

I started my career at Bain and Company in consulting and unexpectedly spent over the course of 17 years staying at Bain mainly because when I would get comfortable, I would always have the next opportunity for the next promotion or the next client, et cetera, so I felt like I was always learning and growing.

Customers 69

Customers Strategize Start-ups Growth 69

Sales Hacker

JULY 24, 2018

Most founders ignore market cap [13:38]. Strategic functions to go to market with [30:24]. So coming off of a really great year, I received a double promotion to a regional manager level. A strategic pain is, “Hey, I’m losing market share to my chief competitor because my organization moves slower.”

Negotiate 41

Negotiate Strategize Sales Pipeline 41

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. These are the strategic questions that competitive research allows you to answer.

Launch 96

Launch Product Non-Profits GTM 96

Gong.io

NOVEMBER 25, 2019

Why do so many strategic initiatives fail? Jonathan is a partner at Bain, and has over 15 years of strategic sales experience helping organizations of all types and sizes maximize productivity. If you think about most sales frontline managers, they’re promoted reps. How do you level-up B-players’ performance? Listen now at gong.io/podcasts.

Price 71

Price Strategize Up-sell Cold Call 71