Remove Go To Market Remove Referrals Remove Strategize
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Why account-based expansion is B2B’s next growth lever

Martech

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Greater potential for product advocacy and referrals and customer stories for marketing. Industry-specific growth potential.

Growth 136
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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

Each successful referral earned both the referrer and the new user additional storage, up to a limit.This allows users to experiment with the tool before committing. During this stage, SaaS businesses often expand their teams, invest in marketing, and refine their go-to-market strategies.

Price 107
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Go-to-market tactics that won’t work in a post-pandemic world

Martech

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Well-strategized, thoroughly researched and carefully tailored GTM efforts provided greater operational advantages. There was also a drop in average contract value and referrals. Let us know.

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How to Get Hired Before the Role Is Posted

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. In today’s market: 80%+ of VP-level roles are never posted publicly. 98% of C-level roles happen through backchannel referrals. It’s a crazy market. 80% of exec-level jobs never hit job boards. You split your energy.

GTM 96
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CRO Confidential: How Codium Built A Billion-Dollar AI Company and a Winning Sales Machine with VP of Worldwide Sales, Graham Moreno

SaaStr

Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Hypergrowth Requires Aggressive but Smart Hiring: Codium scaled from 3 to 75 go-to-market hires in under a year, an astonishing pace for any startup. Their strategy?

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The 40% Problem: Do Your Sales Reps Really Cover All Their Accounts? And Is AI The Answer? With Yamini Rangan, CEO HubSpot

SaaStr

The Numbers That Haven’t Moved in 20 Years Rangan dropped two statistics that should haunt every go-to-market leader: 25-35% The percentage of time sales reps spend actually in front of customers. This isn’t just inefficiencyit’s strategic failure. But here’s the kicker: this isn’t a new problem.

CRM 98
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Timeless growth principles that scaled $20M to $450M

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Cartas customer onboarding didnt just reduce churn, it became a flywheel for expansion, referrals, and upsell across PE and VC networks. The future of GTM is AI-powered. Flawless implementations earned trust (and more logos).

Growth 70