Sales Hacker

MARCH 21, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Many make this shift reactively rather than strategically. We work closely together to be able to provide the top go-to-market talent for companies on a non-retainer basis.

Growth 77

Growth GTM Product Government 77

Sales Hacker

JANUARY 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. In those scrappy early days, the first sales hire sets the tone for your entire go-to-market engine. Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers.

GTM 106

GTM Cross-sell Pipeline Strategize 106

Highspot

DECEMBER 19, 2024

Competitive Differentiation: Digital Sales Rooms (DSRs) represent an innovative approach to communicating with customers and prospects. A Digital Sales Room isnt just a toolits a strategic asset that aligns sales, marketing, and enablement to deliver seamless, personalized experiences at scale. its a powerful way to stand out.

GTM 52

GTM Niche B2B Sales 52

Salesforce

JULY 25, 2024

This program represents a game-changing advantage for innovative ISVs looking to scale their businesses rapidly. We anticipate Salesforce’s ISV Fast Track program will greatly accelerate Certinia’s go-to-market timeline. At Certinia, we’re thoroughly impressed by the Salesforce and AWS partnership. Sign up here

GTM 78

GTM Growth Up-sell Represent 78

Highspot

JULY 9, 2025

Your go-to-market (GTM) tech stack and the workflows implemented around your GTM tools—including your sales enablement platform—play a pivotal role in increasing sales efficiency. Sales efficiency is a key performance indicator (KPI) that measures the effectiveness with which a company’s sales and marketing teams generate revenue.

GTM 40

GTM Objectives and Key Results Sales Growth 40

Sales Hacker

NOVEMBER 22, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. What’s different is how quickly you need to adapt your approach to keep up with market changes.

GTM 106

GTM Sales Represent Government 106

SaaStr

JUNE 23, 2025

” As AI tools proliferate and automation becomes more sophisticated, many are questioning whether the traditional Sales Development Representative role will survive the next decade. The full report provides insights across multiple dimensions of SaaS company operations and go-to-market strategies.

B2B 67

B2B Cold Call Pipeline Engineering 67

Sales Hacker

OCTOBER 25, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Or, ICP marketing. The key is intent.

Product 64

Product GTM Niche Growth 64

SaaStr

APRIL 28, 2025

The Journey: From WiFi to IoT Fleet Management Sekar’s journey began unexpectedly when he joined Meraki (founded by MIT researchers Sanjit Biswas and John Bicket) to help them figure out marketing and sales “from first principles.”

Product 104

Product Transportation Growth Launch 104

Martech

MARCH 6, 2025

Complexity exists everywhere: multiple buyers, products and solutions, markets and geographies, and direct sales versus partner-led sales motions. These documents show the entire organization how marketing and sales currently process leads, where the friction points are and which signals predict revenue.

GTM 114

GTM B2B Contact Campaign 114

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 74

GTM X-functional Start-ups Campaign 74

Highspot

JULY 9, 2025

Manufacturing companies that embrace AI in their go-to-market (GTM) enablement programs see up to 20% higher revenue outcomes today. By automatically surfacing the right resources and offering personalized coaching for continuous improvement, AI helps partners represent your brand consistently in the field.

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40

Sales Hacker

JUNE 20, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Beware the fractional trap Fractional roles can be appealing, but they’re not always strategic. If you’re looking to scale your sales and marketing teams with top talent, we couldn’t recommend our partner Pursuit more.

GTM 99

GTM Construction Referrals Networking 99

Highspot

MAY 13, 2025

Strategically Integrate Partners Into Highspot As you begin building a channel partner enablement strategy, the first step is simple: Loop your partners into Highspot. Create partner-specific Plays that explicitly define what partners should know, say, show, and do when representing your organization and selling your products and services.

Strategize 52

Strategize Up-sell Represent Promote 52

SaaStr

MARCH 18, 2025

A Philadelphia native, Colin started his professional career as a Business Development Representative (BDR) 14 years ago and worked his way up to his current role as CRO. Rather than seeing this as a liability, Wiz leveraged it as a strategic advantage — even in its sales team.

GTM 73

GTM Pipeline Trust Price 73

Sales Hacker

FEBRUARY 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. Prior to Landing, he served as the Global Head of Strategic Finance at WeWork. Hey everyone.

GTM 84

GTM Finance Cross-sell X-functional 84

SaaStr

JULY 10, 2025

Olo’s “fewer but bigger” customers represent a smaller percentage of the total addressable market but generated superior unit economics – until Toast’s scale advantages kicked in. larger revenue base by 2025. margin) Net Income: $11.8M margin) Net Income: $11.8M margin) Net Income: $11.8M

Strategize 69

Strategize Networking Represent Market share 69

Sales Hacker

OCTOBER 18, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review. Link to slides.

GTM 104

GTM E-commerce Real Estate Networking 104

SaaStr

FEBRUARY 10, 2025

25x’d Revenue and Crossed $100M ARR Apollo.io, an all-in-one go-to-market platform, underwent a significant transformation in its business model that led to remarkable growth. Strategic Transformation The company’s leadership, including CEO Tim Sang, recognized that their challenges extended beyond typical growing pains.

Growth 64

Growth Product A/B testing Strategize 64

Sales Hacker

DECEMBER 6, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams.

GTM 107

GTM Customers Non-Profits Growth 107

SaaStr

FEBRUARY 25, 2025

The event is strategically designed to facilitate 1000s of meaningful connections through 1000+ on-site “Who Do You Want To Meet” dedicated 1-on-1s for B2B founders and execs (no service providers, sorry!) Many companies strategically use the event to meet potential hires, conduct interviews, and build their talent pipeline.

Pitch 77

Pitch Strategize B2B Strategic planning 77

Sales Hacker

JUNE 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Private companies are increasingly being acquired by strategic buyers, and the return of M&A has created additional options for founders looking for outcomes before a public listing. Q4 2024 wasn’t far behind.

GTM 90

GTM Drivers/motivators Growth Go To Market 90

Sales Pop!

AUGUST 2, 2023

Let’s examine some main reasons companies choose outsourced SDR services (Sales Development Representatives): Reducing costs Gain access to international resources Reduce internal-resource usage Improve company focus Accelerate company growth How Does Sales Outsourcing Work? Not all representatives will be experienced in your market.

Represent 242

Represent Lead generation Sales Commission 242

Hubspot

NOVEMBER 21, 2018

So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? But first, what is a go-to-market strategy?

Go To Market 101

Go To Market Process GTM Education 101

Highspot

FEBRUARY 22, 2021

It connects everyone from marketing and sales to post-sales in delivering a unified buying experience that wins, retains and expands customer relationships,” said Robert Wahbe, CEO, Highspot. “Scaling your go-to-market strategy is a complex process with a large gap between strategy and action. We close this gap.

Growth 129

Growth Strategize Sales Contact 129

The 5% Institute

MAY 26, 2023

In today’s competitive business landscape, having effective go-to-market strategies is crucial for organizations aiming to maximize their success. By carefully planning and executing their entry into the market, businesses can gain a competitive edge, capture the attention of their target audience, and achieve sustainable growth.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

Sales Pop!

AUGUST 3, 2023

Rev Ops becomes an indispensable ally for companies with a go-to-market strategy that demands seamless collaboration across departments and shared tools. The Strategic Integration of Technology In a world increasingly driven by technology, the strategic integration of tech solutions is paramount.

Customers 130

Customers Strategize Technology Technology 130

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Understanding what’s truly happening in the SaaS startup jobs space can be challenging, so a closer look at the data offers valuable insights.

GTM 122

GTM Sales Growth Represent 122

Sales Hacker

SEPTEMBER 27, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. This is no longer news to go-to-market leaders. Product : Apollo.

GTM 110

GTM Strategize Launch Pipeline 110

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. It was launched back in 2016, which given the rapid pace of go-to-market innovation, is becoming obsolete.

GTM 108

GTM Represent Growth Go To Market 108

Martech

DECEMBER 11, 2023

As part of the strategic brand-building process, you must map desired behaviors across each channel you plan to use. Yes, you’re not building a go-to-market plan at this point. Understanding emotions and feelings Almost every marketer discusses creating an emotional connection between the brand and the customer.

Represent 126

Represent Territory Campaign Strategize 126

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. And don’t just go with your gut. Understand that B2B buyers are still humans.

Product 127

Product E-commerce Strategize B2B 127

Heinz Marketing

FEBRUARY 4, 2020

It’s one thing to have your sales and marketing teams agree on objectives. That strategic alignment is common. A scorecard that the heads of sales and marketing can present together – at leadership team meetings, all-hands meetings, board meetings. Translating that strategy into tactics? Every Tuesday? That’s much harder.

Construction 121

Construction Sales Strategize Campaign 121

Sales Hacker

NOVEMBER 15, 2017

Account-Based Marketing. Account Development Representative. Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. .

B2B 105

B2B E-commerce Cold Call Sales 105

SaaStr

OCTOBER 3, 2022

This revenue strategy consists of three core questions: What is the market opportunity—the problem that needs to be solved? When you can answer these questions confidently, it is time to go to market. The market can be as big as we want, but our resources are not unlimited. What is the product strategy? Platform or app?

GTM 109

GTM Strategize Government Inside sales 109

Highspot

JANUARY 27, 2021

Highspot connected more than three million salespeople, channel partners, services reps and customers in modern, digital sales experiences last year, representing a 100 percent increase in platform usage from 2019. The remote reality has accelerated the pace of digital transformation and changed the way go-to-market teams engage buyers.

Growth 98

Growth Customers Territory Strategize 98

Sales Hacker

OCTOBER 4, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Hosted their inaugural CMO Summit last September, with $106B of market cap represented in the room.

GTM 109

GTM Launch Education Account management 109