Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. So we created a, um, an operating committee and a governing committee.

GTM 72

GTM X-functional Start-ups Campaign 72

Martech

MAY 7, 2025

Fast-forward to today: chaotic government decision-making, economic pressure, remote workforces and AI have reshaped everything. In the past, we focused on improving internal processes, streamlining GTM functions and driving efficiencies. The post Your GTM strategy needs a buyer-centric redesign appeared first on MarTech.

GTM 80

GTM B2B Trust Government 80

Martech

NOVEMBER 7, 2024

Sales teams may resist new self-serve systems due to different priorities, while IT teams often have their own approaches to data integration, security and governance. They unlock an account-based approach to marketing, which is the right GTM for any business selling to an account.

B2B 132

B2B Contract GTM CRM 132

Sales Hacker

MARCH 21, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. See more top GTM jobs on the GTMfund Job Board.

Growth 75

Growth GTM Product Government 75

SaaStr

MAY 28, 2024

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. Don’t make the hire.

GTM 122

GTM Pipeline Growth Quota 122

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. So that is happening.

GTM 67

GTM X-functional Start-ups Relationship building 67

SaaStr

NOVEMBER 28, 2022

The secret to aligning GTM & finance teams. Success requires a healthy balance between finance and GTM teams.” Find the balance between enabling your GTM team and monitoring the long-term systems teams and back-end office teams who also have a role in that decision-making. Governance and compliance are core to alignment.

Finance 98

Finance GTM Government Territory 98

Heinz Marketing

JUNE 27, 2024

However, if you have misalignment in your GTM teams, this is the place to start looking. Ensure all GTM teams are having regular conversations with customers. Establishing Unified Metrics To align your GTM teams effectively, start by implementing shared metrics that reflect customer success.

GTM 59

GTM Growth Customers X-functional 59

SaaStr

OCTOBER 3, 2022

Designing the GTM model. When approaching a GTM exercise, one thing needs to be very clear: the company’s revenue strategy. Knowing GTM segmentation requires understanding the potential impact on the market and how much of that market can be captured. Establish the GTM coverage model. Building the GTM organization.

GTM 109

GTM Strategize Government Inside sales 109

Highspot

JUNE 17, 2022

But, as strategic initiatives shift and publishers across your GTM team contribute resources, it’s easy for content libraries to become bloated, letting outdated, inaccurate messaging slip through the cracks. This is where Highspot’s new content governance features come in. . Structure and Enforce your Governance Policy.

Government 52

Government GTM Strategize Education 52

Highspot

JANUARY 6, 2022

I’ll be the first to admit – there’s nothing glamorous about the topic of content governance. It’s only when a content governance program doesn’t exist or is inconsistently implemented that people start to take notice, and rightfully so. Common Governance Challenges. Mis-aligned GTM execution.

Government 52

Government GTM Strategize Presentation 52

SaaStr

APRIL 4, 2025

Openmart: GTM platform for reaching local businesses Openmart is the GTM platform for reaching local business owners. Our mission is to accelerate hours of video editing work to seconds. Think of us like Apollo/ZoomInfo but for local business/POI data.

GTM 70

GTM Government CRM Follow-up 70

Sales Hacker

FEBRUARY 7, 2018

One of the keys to growth in today’s business model is to identify the most effective and efficient GTM model using a variety of sales and marketing channels. The challenge is that organizations are primarily looking at the result, not using metrics to measure effectiveness and efficiency of each GTM strategy.

Growth 100

Growth GTM SQL Strategic partnership 100

Highspot

APRIL 9, 2025

From governance and personalization to coaching and measurement, banking sales leaders face no shortage of choices. Centralize and govern your content. With one unified platform for GTM enablement , your team gets instant access to current and approved materials. You want to move quickly and stay compliant.

Government 52

Government Relationship Management GTM Clients 52

Sales Hacker

APRIL 10, 2018

Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. Markets have very specific requirements—think of Governments. GTM Approaches as a function of Annual Contract Value. GTM models as a function of Annual Contract Value.

Go To Market 94

Go To Market GTM X-functional Territory 94

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. Adnan Chaudhry: And another is just being there and just telling people you want to help.

GTM 84

GTM Pipeline Healthcare Sales 84

SaaStr

DECEMBER 22, 2023

But there’s a single metric that can reflect market demand, product market fit, how well a GTM engine is executing, and the quality of the product- and that is the CAC (customer acquisition cost) payback period. The pie chart shows the different industries customers were in — schools, local government, food, transportation, etc.

Product 122

Product Transportation GTM Cold Call 122

ConversionXL

NOVEMBER 20, 2020

Is there something wrong with GTM? You also have the option to choose where you want to store your data to comply with your data governance frameworks. While GA4 and GA have many similarities, there are a few unique updates, including a new debugging mode, UI changes, funnel builder, and simplified export to BigQuery.

Government 117

Government Launch GTM Start-ups 117

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. This requirement often arises when selling into specific verticals, such as finance, pharmaceutical, or government. And if yes, to what extent? Market exposure.

GTM 86

GTM Negotiate Profit margin Contract 86

SaaStr

JUNE 20, 2024

Integration and scaling challenges Governance Limited expertise Cost Complexity We used to talk about how important it was to get the data model correct and leverage the correct LLM. Governance Is The Most Significant Consideration One of the biggest considerations companies of all sizes need to make is how to govern your data.

X-functional 70

X-functional Government Technology Technology 70

Highspot

FEBRUARY 1, 2024

Implementation Excellence – Naturally, you want to succeed right out of the gate with an easy, seamless implementation process that gives you the foundation to rapidly achieve a return on investment through airtight governance, breadth and depth of feature use, and high seller adoption.

Customers 64

Customers GTM Account management Government 64

Sales Hacker

APRIL 29, 2021

To avoid either extreme, when reps are either too involved or not involved enough, the solution is a content supply chain, or a deliberate process for writing, approving, enabling, and sunsetting content in a way that supports your GTM strategy as well as captures the voice of your sales team. Content Analysis.

A/B testing 116

A/B testing Sales Quota Promote 116

Highspot

NOVEMBER 7, 2022

A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth. CONTENT GOVERNANCE. Governance is more than just putting a process in place to centralize and manage content.

Government 52

Government GTM Sales Strategic partnership 52

Sales Hacker

JULY 19, 2019

Are our CRM and Marketing Automation platforms set up in a way that aligns with our GTM strategy? To avoid repeating history, you must create a new process that governs how you handle operations requests. What purpose does each field serve? What automations are changing our data? Are any other apps changing our data?

GTM 75

GTM CRM Sales Government 75

Highspot

MAY 3, 2024

This includes regular training and targeted coaching on new product offerings or features, market trends, GTM activities, messaging, and sales tactics to ensure your team members are always equipped to win revenue opportunities. Is Revenue Enablement Right for Your Business?

Cross-sell 93

Cross-sell Technology Technology GTM 93

Highspot

MAY 30, 2024

A content governance framework can help maintain quality standards and alignment with brand guidelines. Follow sales training best practices: Implement regular training sessions, including role-playing scenarios, cross-sell and upsell strategies, and go-to-market (GTM) initiatives to ensure teams can handle various sales situations.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Lead Fuze

JANUARY 1, 2022

One example is federal government markets which take years to develop. When you are new to the federal government market, it is a challenge to gain relationships with agencies and departments. What joint GTM strategy options will you lead with? Who will be the most successful with this new solution? Dedicated sales team.

Negotiate 52

Negotiate Profit margin Contract Price 52

Sales Hacker

NOVEMBER 15, 2017

Fiscal Year is a financial accounting period of one year (that may or may not coincide with the calendar year), which is used by governments and businesses for taxation, budget planning, performance assessment, strategy formulation and other purposes.

B2B 105

B2B E-commerce Cold Call Sales 105

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. com slash GTM. Scott Barker: And welcome back to the GTM podcast. the tools don’t make the difference.

GTM 81

GTM Pitch Up-sell Contact 81

Sales Hacker

NOVEMBER 22, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 106

GTM Sales Represent Government 106

Sales Hacker

FEBRUARY 14, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Did they have their own portfolio companies struggling with GTM?

GTM 78

GTM Sell Pipeline Networking 78

Sales Hacker

MAY 2, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Theyve opted in to be early, and often want to be part of the story.

Launch 100

Launch Engineering GTM Campaign 100

SaaStr

DECEMBER 5, 2023

Role-based access controls Org visibility of how to manage the entire organization on the platform Compliance and governance Reporting If you’re committed to the journey, build this into your platform early. Miro was trying to make the shift to more of a hybrid GTM. You need to segment the entire organization, not just GTM.

GTM 106

GTM Cross-sell Government Legal 106

Sales Hacker

OCTOBER 7, 2021

Adrienne has been in Enterprise Technology sales for over 6 years specifically focused on helping state and local governments utilize their data to drive better outcomes for our communities. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Jenny is a revenue leader and GTM strategist.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

SaaStr

JANUARY 29, 2025

Let’s break down the key learnings and metrics that matter from Justworks’ Head of Product and GTM for Payroll. Does it need separate governance? The post When and How to Launch a New Business Line With Justworks’ Head of Product & GTM appeared first on SaaStr.

GTM 102

GTM Launch Product Government 102