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Google updates Merchant Center product data specifications

Search Engine Land

New loyalty program [loyalty_program] : You can now use the loyalty program [loyalty_program] attribute to set up member prices and loyalty points in the U.S. Adding the attribute helps Google to accurately represent the benefits of your loyalty program (as configured on Merchant Center) across Google properties. Why we care.

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Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Any change to the business — whether its a simple change to your product’s pricing or packaging, or an acquisition requiring the integration of new CRM data with your existing data — means your system needs to be adapted. Sales process stages. Data Governance & Salesforce Objects. The Right Object for the Right Process.

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How to maximize your deal desk process flow

PandaDoc

A deal desk streamlines deal management and enhances win rates — if the process flow is set up correctly. This article outlines steps to establish and optimize a deal desk process flow with your team to help advance your sales strategy. What is the deal desk process?

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Enterprise Sales Process: Closing Deals In Niche Markets

Sales Hacker

It represents the culmination of ‘art’ and process, where the enterprise sales process is modified to better reflect the client’s unique and specific needs. SMB Sales vs Enterprise Sales Process. The customer is involved in a majority of the decision-making processes and uses the product at their leisure.

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How you can benefit from sales processes automation

PandaDoc

There’s a simple reason behind automating sales processes — less time spent on low-value-added activities results in more time spent on actual selling. What is sales process automation? Sales process automation doesn’t only concern your sales team. So how can sales automation succeed where humans often fail?

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EU raises antitrust concerns about Adobe’s purchase of Figma

Martech

Competition fuels innovation and helps keep prices low. Other governments looking at the deal. Business email address Subscribe Processing. Why we care. Monopolies are bad for everyone — even the company that has the monopoly. Dig deeper: Adobe’s roadmap for B2B, CDP and product analytics Market share. Get MarTech!

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Google issues refunds amid accusations it missold ads on third-party websites

Search Engine Land

A representative from the search engine confirmed the payments but insisted it was common practice. Advertisers paying premium prices for a service Google has allegedly been failing to deliver will want their ad dollars back. Federal Government. “> “> “> “> “> “> Processing…Please wait.