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How to structure digital asset management governance

Martech

Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system , as well as for future use of the system. And while governance is often misunderstood as a set of rules, it is so much more than that.” DAM governance structure. Image: Salt Flats.

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The role of governance: Successful customer journey operations

Martech

The first article in this three-part series was “ Collaboration across people, processes, data and platforms.” It requires a systematic approach to customer journey management and operations that utilizes governance to maintain standards over time. Here are some other benefits: Improved efficiency. Enhanced accountability.

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Google tells antitrust judge government trying to punish company for Search success

Martech

government of wanting to punish it for being more successful than its competitors. Government wins, Google might no longer be the default search engine on computers, laptops and mobile devices. Business email address Subscribe Processing. Google accused the U.S. antitrust law. Why we care. If the U.S. Get MarTech! In your inbox.

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Rethinking content governance in the era of generative AI

Martech

Infusing genAI capabilities will impact multiple campaign processes, including marketing and sales alignment, field marketing and reporting/analytics. But the most disrupted processes will be campaign content management, with its potential impacts: Ensuring brand consistency. Register free. But teams had to make a choice.

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Governing AI: What part should marketing play?

Martech

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. Here I look at marketing’s responsibility for AI governance. So, what is AI governance? The stringency of the governance is highly dependent on industry.

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How to align processes to drive martech utilization

Martech

Rigid internal governance processes. The primary cause of these obstacles is the mismatch between marketing technology and processes. Given all that, let’s look at why marketers can significantly reduce these obstacles and boost martech utilization by aligning marketing technology with marketing processes.

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How Increased Cybersecurity Makes Government Technology Modernization Possible

Salesforce

This is particularly true for our public sector partners who continue to deliver essential services to keep our government running. As a former executive in the federal government, my career focused on modernizing the government’s legacy IT by pushing for secure, modern technologies like cloud computing.