article thumbnail

The role of governance: Successful customer journey operations

Martech

The first article in this three-part series was “ Collaboration across people, processes, data and platforms.” ” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy.

article thumbnail

Google delays enforcement of Government documents and official services policy

Search Engine Land

Google is making two new updates to its Government documents and official services policy. To recap the changes, the Google Ads Government documents and official services policy will undergo the following updates: The policy will be revised to cover only an exhaustive list of applicable categories. Why we care.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Understand What Your Customer Wants When Delivering Digital Government Services

Salesforce

You probably have an opinion about the effectiveness of our government. These interactions are increasingly moving online, along with private sector services like grocery ordering and telehealth appointments. And 75% believe the pandemic changed the way government delivers services. Most of us do. Get started now.

article thumbnail

EU Digital Services Act now applies to all but the smallest businesses

Martech

The European Union’s Digital Services Act, aimed at preventing the spreading of illegal goods, services or content online, originally governed only very large online platforms reaching 10% or more of the E.U.’s Business email address Subscribe Processing. ’s population. Click here for survey Get MarTech!

Service 121
article thumbnail

How Increased Cybersecurity Makes Government Technology Modernization Possible

Salesforce

This is particularly true for our public sector partners who continue to deliver essential services to keep our government running. As a former executive in the federal government, my career focused on modernizing the government’s legacy IT by pushing for secure, modern technologies like cloud computing.

article thumbnail

3 Ways Government Technology Can Transform Experiences for Constituents and Workers

Salesforce

These platforms have created a remarkable interconnectedness with most digital services and functions people experience each day. This shift in consumer-focused application experiences is rapidly driving new expectations with government technology. Notably, trust in government increases when digital experiences meet their expectations.

article thumbnail

People Trust Government More When Their Digital Experience Is Better

Salesforce

Governments worldwide are facing a trust deficit with their constituents. Trust in government is needed to get communities back on track on the heels of the global pandemic. Now, recent research is a good indicator of the way forward for government organizations. The Trust Imperative Report. Read the report.