article thumbnail

Google delays enforcement of Government documents and official services policy

Search Engine Land

Google is making two new updates to its Government documents and official services policy. Additionally, compliance with the policy demonstrates that advertisers and brands operate responsibly and professionally, which is crucial for building trust with consumers. Why we care. The new changes. The new policy. Dig deeper.

article thumbnail

People Trust Government More When Their Digital Experience Is Better

Salesforce

Governments worldwide are facing a trust deficit with their constituents. While there are many reasons for the lack of confidence, one thing is clear: rebuilding trust with the public is essential. Trust in government is needed to get communities back on track on the heels of the global pandemic. Read the report.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Understand What Your Customer Wants When Delivering Digital Government Services

Salesforce

You probably have an opinion about the effectiveness of our government. These interactions are increasingly moving online, along with private sector services like grocery ordering and telehealth appointments. And 75% believe the pandemic changed the way government delivers services. Most of us do. Get started now.

article thumbnail

How to build customer trust through data privacy and security

Martech

Data security is essential for building and preserving customer trust. To build and retain your client’s trust, it’s time to take cybersecurity seriously. By leaning on consultants, SaaS, and managed services, businesses can solve complex IT problems. When consumers trust a brand, they are more willing to share data.

Trust 99
article thumbnail

How Increased Cybersecurity Makes Government Technology Modernization Possible

Salesforce

This is particularly true for our public sector partners who continue to deliver essential services to keep our government running. As a former executive in the federal government, my career focused on modernizing the government’s legacy IT by pushing for secure, modern technologies like cloud computing.

article thumbnail

3 Ways Government Technology Can Transform Experiences for Constituents and Workers

Salesforce

These platforms have created a remarkable interconnectedness with most digital services and functions people experience each day. This shift in consumer-focused application experiences is rapidly driving new expectations with government technology. Notably, trust in government increases when digital experiences meet their expectations.

article thumbnail

AI, Without the Angst – How to Use It Without Losing Your Customers’ Trust

Salesforce

There was a trust gap. Fast forward to today, and trust is at the heart of how widely and successfully businesses and customers will embrace the emergence of generative AI. But as more and more leaders are realizing, it’s that very work that will make the difference in whether people trust your AI. Why is this important?

Trust 98