Remove Cross-sell Remove Government Remove Service Remove Trust
article thumbnail

The Google anti-trust trial: A deep dive into the details

Martech

12) Google’s lawyer, Schmidtlein, argued in court that the government is pursuing a regressive lawsuit. 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search. Google calls its competition ‘inferior’ (Sept.

Trust 87
article thumbnail

What is Revenue Enablement?

Highspot

The goal is to simplify the complexities of today’s selling environment and create a smoother experience for buyers and sellers. The current selling environment for new business and within your existing customer base is more complex, and intense, than any time in the past decade. Why Do You Need Revenue Enablement?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Incremental sales explained in a guide with formula, examples, tips, and best practices

PandaDoc

Boost your sales team efficiency Simplify the sales document process and give your reps time back in their day to sell more. 1) Upselling and cross-selling Encouraging an existing customer to upgrade to a premium offering or buy an additional product that appeals to them can work well with other marketing techniques to boost sales growth.

article thumbnail

Drive growth with account-based marketing

Martech

When you consider the above, you start to understand why a “zero-touch” approach is so important; it allows the prospect to buy the way they want to buy and not necessarily the way you want to sell. ABM program governance: Ground rules. Inbound marketing is about building value and trust, NOT about selling.?. ?Content

article thumbnail

How to manage and edit your Google Business Profile from Google search

Search Engine Land

This is where you can edit your profile, add posts, upload pictures, include products and services, respond to reviews and messages, etc. Appointment Required, Accepting New Patients) Service options (i.e., Replying to messages quickly promotes trust and encourages engagement with potential buyers. Crowd (i.e.,

article thumbnail

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. Judge Amit P.

Retail 125
article thumbnail

Key account management strategy: Setting things in motion

PandaDoc

This is achieved by providing actionable solutions for important customers, adding value, and building trust over time. KAM elements such as upselling and cross-selling will also help you earn more from clients. User/product fit Next, consider the accounts that match your product or service.