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On Questions And Questioning

Partners in Excellence

They provide a powerful means of learning and growth. As sellers, too often our “discovery” process really focuses on giving the opportunity to pitch our products. Afterword: As I was writing this, I noticed a post by Keith Rosen on the same issue–focusing on high impact coaching.

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Collaborative Conversations, How Do We Have Them?

Partners in Excellence

They are the foundation of high impact conversations with our customers. As sellers, too often we focus on “pitching” our prospects and customers–these are the furthest from collaborative conversations we can imagine–and perhaps why customers don’t want to talk to us.

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4 performance PR secrets to boost your search visibility

Search Engine Land

This makes the bar for inclusion extremely high. When you pitch for inclusion here, ensure you’re putting your best foot forward: top-selling, ultra-relevant SKUs and aggressive commission structures. They’re simply updated every year, often keeping the same brand list and refreshing the offers and products.

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Data, Data, Everywhere…….

Partners in Excellence

I ask questions about win rates, deal sizes, sales cycles, prospecting outcomes, account growth/share, market growth/share, business justification, seller performance analysis. They keep doing the same thing, when they engage a customer, they ask 2-3 discovery questions with an agenda, immediately pitching their products.

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Mastering Value Selling in the Digital Age

Highspot

That is because it empowers sales professionals to move beyond a one-size-fits-all approach and tailor their pitches according to each prospect’s unique pain points. Account-based selling: This method targets specific high-value accounts rather than individual leads. This approach isn’t just about selling a product.

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Sales prospecting: Ultimate guide to your B2B sales success

PandaDoc

In many cases, just initiating the first contact doesn’t deliver any business growth. Doing pitches, handling objections, and going through alignments with decision-makers will result in some deals being closed successfully , while other occasions see potential customers fall through the cracks. Step 3: Develop a personalized pitch.

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Do Your Sellers Know How To Converse With Your Customers?

Partners in Excellence

Instead, we look at how we polish up our product pitches. Our sellers are ill prepared to engage customers in high impact conversations. Our customers tend to talk about revenue/earnings growth, EBITDA, cashflow, margin, ROI, capitalized/expensed, risk, investment, total implementation costs.