Martech

AUGUST 11, 2025

Over time, this erodes credibility, sparks budget battles, and makes securing resources for programs that could drive growth harder. Attribution built this way stops being a rearview reporting exercise and becomes a strategic growth tool. The flexibility allows organizations to map attribution to their unique goals. Email: See terms.

Heinz Marketing

JULY 22, 2025

Funnel Conversion Modeling Track your end-to-end funnel metrics and calculate: Metric Example Rate MQL → SQL ~30% SQL → Opportunity 60% Opportunity → Closed-Won 20–30% Start with your top-line goal (e.g., $X Proving alignment = growth. Here’s how to take your forecasting game to the next level.

SQL

Hubspot

DECEMBER 11, 2024

A simple forecasting technique might just look at last year's sales and add 10% for growth. This way, were prepared to pivot as needed, explains Spencer Romenco , Chief Growth Strategist at Growth Spurt. By tapping into data from previous seasons and current trends, were able to predict what our customers will need and when.

Technique

Martech

JULY 9, 2025

If we want real business outcomes — growth, loyalty, ROI — it’s time to stop talking about customer data and start talking about customer analytics. The team embedded a natural language AI assistant, enabling business users to run complex SQL queries and create fresh user segments. The result?

Customers

Sales Hacker

JULY 11, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. More for your eardrums GTM 153: Building Technical Growth Machines & Signal-Based Selling Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline.

Launch

SaaStr

FEBRUARY 9, 2025

Instead of requiring SQL queries or developer resources, any marketer could instantly segment customers based on their behavior, purchase history, and preferences. Most importantly, they’ve proven that word-of-mouth growth driven by product excellence can build a more sustainable business than traditional enterprise sales approaches.

E-commerce

Salesforce

FEBRUARY 3, 2025

A sales qualified lead (SQL) has been vetted and deemed prepared to have a sales conversation. Sales qualified lead (SQL) A lead vetted by the marketing and sales teams who is deemed ready to buy or have a sales conversation. Lead generation Lead generation is the process of attracting and converting prospects into potential customers.

Objectives and Key Results

Salesforce

MAY 27, 2025

If youve worked with data products in the world before AI data analysis, you know the drill: a project manager or analyst has an important question, but getting the answer means using Structured Query Language (SQL), a language for querying databases. This creates a data access gap. Its literally like learning another language.

SQL

SaaStr

JUNE 19, 2025

Separate Teams for Land vs. Expand : Snowflake completely separates new customer acquisition from account growth teams. Data analysts will shift from writing SQL to providing semantic context. When marketing managers can ask natural language questions of customer data without SQL, consumption explodes geometrically.

Strategic partnership

Martech

DECEMBER 19, 2024

Youll still need expertise in specific areas (JavaScript, SQL queries, JSON, XML, APIs, tag management, etc.). Neglecting long-term maintenance and growth CDPs require ongoing management. It doesnt work that way. Privacy and compliance challenges A CDP must comply with data privacy laws (e.g., GDPR, CCPA).

SQL

Salesforce

FEBRUARY 13, 2025

This is where Marketing Cloud Growth and Advanced Editions come in. You dont have to train people up on SQL (which has a steep learning curve), or the marketing tool (which could take a lot of time to get trained on). These are the first editions of Marketing Cloud built entirely on the Salesforce platform. Watch the demo

SQL

Salesforce

OCTOBER 21, 2024

Generate an audience like a data scientist You might not be an SQL expert, but you definitely know the kinds of customers you want to target. Get started with marketing agents Agentforce Campaigns is generally available in Marketing Cloud Growth and Advanced Editions for small businesses. Learn more about how the technology works.

Campaign

Sales Hacker

JULY 18, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. A special thanks to Hailey Friedman from Growth Marketing Pro for her contributions, whose work on this front is a goldmine. Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers.

Gaming

Martech

FEBRUARY 14, 2025

Your data analysts should speak the language of customer behavior, not just SQL. Technology that enables growth instead of creating complexity. Meanwhile, IT holds the keys to everything but lacks context about marketing goals. Getting your people right means rebuilding your team around revenue, not tools.

Finance

SaaStr

JUNE 16, 2025

revenue run-rate this quarter with 50% YoY growth, making them the fastest-growing infrastructure company in the public software universe. But the real story isn’t just the growth—it’s how they’re redefining the entire category. billion revenue run-rate by July, with year-over-year growth of 50%.

SQL

Martech

MAY 14, 2025

The platform is popular among companies focused on product-led growth (PLG), which must optimize the product experience to retain users and help with upsell and cross-sell opportunities. The company has a reputation among product teams that want to understand how customers use their digital products.

Product

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Growth

Hubspot

JUNE 30, 2015

I can think about, conceive and vision growth opportunities without even trying. If your costs are too low, you may very well struggle to gain the momentum and velocity you need to break through the noise, separate yourself from your competition and achieve your sales growth goals. I have a confession to make.

Growth

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. Growth hacking isn’t about deploying sleazy tricks. It’s about making calculated, data-driven moves for fast growth. It’s about making calculated, data-driven moves for fast growth. What is growth hacking?

Growth

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. What is growth marketing? What is growth marketing? Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy. Pirate Metrics ) is the most popular growth marketing framework.

Growth

Sales Hacker

MAY 9, 2019

That level of growth costs a total of $300k each year. To profit on that growth, the team needs to bring in at least $300k, but we actually recommend 2x that number = $600k. Here are some baseline thoughts to think through: Compensation against bookings accelerates deals and is used during growth. 40,000/150 = $267/SQL.

SQL

Martech

NOVEMBER 24, 2021

The acceleration of technological growth, spurred on by the pandemic, has transformed campaigns and the ways brands generate leads. “We We truly live in a world where marketing and technology have become inseparable concepts,” said Lyola Rowe, Growth Marketing Manager at Tray.io, in her session at our MarTech conference.

SQL

Martech

JUNE 4, 2024

Lead generation is a well-entrenched growth strategy, especially among the marketers at large enterprise organizations. Their growth was built on a lead gen model. Canberk Beker is the head of growth at HockeyStack, a platform that helps marketers better understand how their marketing tactics contribute to growth.

SQL

Sales Hacker

NOVEMBER 21, 2017

SQL (Sales Qualified Lead) A person who wants to take action and positively impact the situation. However, these two metrics may still not be an indication of success; certain salespeople motivated by a growth-minded comp plan will go for the “quick close”. STEP 5: Identify Volume Metrics. Common volume metrics: Prospecting metrics.

SQL

Martech

OCTOBER 6, 2023

Continued growth of the marketing reporting machine Members of a MOps team specializing in data reporting and analysis, often referred to as marketing intelligence operations, also play a vital role. Providing career development opportunities in BI tools or SQL can transform them into an internal marketing reporting powerhouse.

SQL

SaaStr

FEBRUARY 11, 2020

Aaron Ross discusses inbound and outbound sales and how to integrate Sales and Marketing Teams to re-ignite growth. What I was going to talk about today is the playbook for reigniting or even igniting growth. Really, I’ve worked with lots of companies and really been fascinated with how do you repeat growth? Good job guys.

Growth

SaaStr

MAY 23, 2023

So leading growth stage VC Iconiq has published its latest and very detailed Definitive Guide to Sales Compensation here. It’s very detailed and oriented more toward growth-stage scale-ups — but it’s excellent. Enterprise SDRs Typically Have to Book 5 SQLs Per Month, Mid-Market SDRs About 20.

Commission

Search Engine Land

OCTOBER 3, 2023

But from there, progression through your CRM from MQL to SQL to opportunity to closed-won all happens outside of your website property. Have to do the extra math of calculating cost per SQL or cost per opp to show the value of OCT. Still, it won’t take long to see the efficiency in action.

Conversion

Hubspot

SEPTEMBER 15, 2020

To calculate this, you'll subtract marketing expenses from sales growth and then divide that by marketing cost to get the return on your investment. In marketing, keep in mind that it can be hard to directly attribute sales growth to a marketing campaign. Sales Qualified Leads (SQL). Follower Growth.

SQL

Partners in Excellence

NOVEMBER 14, 2019

They had been doing reasonably well, but they were trying to figure out how to drive growth. Every organization I meet has a whole alphabet soup of metrics. I’m stunned by the number of organizations I work with that are “numbers/metrics” focused, but do nothing about them!

SQL

Martech

DECEMBER 7, 2021

The tool will let marketers generate customer audiences using a SQL query editor to better connect their campaigns. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023. COVID-19 has only sped up this marketing transformation.

SQL

ConversionXL

APRIL 28, 2020

I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire. To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. An MQL is deemed worthy of a response from our sales team, and an SDR begins pursuing the SQL.

SQL

Sales Hacker

FEBRUARY 24, 2020

He spends most of his time trying to advance the product-led growth movement, both through thought leadership and investing at pioneers like Expensify and Calendly. Product-led growth means focusing on the end user. Product-Led Growth [15:27]. Product-Led Growth [15:27]. What You’ll Learn. Sam’s Corner [40:37].

Growth

Martech

SEPTEMBER 19, 2023

Increased revenue and growth. Establish unified lead scoring Based on the MQL and SQL definitions, map the process of evaluating leads and qualifying them to move to the next stage. From my experience, it can double YoY growth, boost ROMI by 150% and reduce CAC twice. Use automation whenever possible. In your inbox.

Objectives and Key Results

Partners in Excellence

APRIL 18, 2024

For the sparse discussion about how to fix it, the discussion focused on higher quality MQL/SQL’s and focus on better prospecting. “Thank goodness that 40% enable us to meet our growth goals… ” I suppose I have grown up in a different mindset around performance management.

SQL

Martech

OCTOBER 19, 2023

Our head of sales also has two primary KPIs: new revenue and CR from SQL to the client. HubSpot also found that looking into revenue generated, conversions and deal closing rate indicates if the teams align properly. For example, my primary KPIs as a head of marketing at Belkins are CAC and new revenue. Why did we choose these KPIs?

Product

A Sales Guy

FEBRUARY 1, 2014

Higher lead to SQL conversion. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. Similarly, marketing now owns the entire lead capture & follow-up process.

Inside sales