SaaStr

OCTOBER 3, 2023

Strategic Expansion — When companies are expanding globally, launching new products, and acquiring other companies, every functional leader gets replicated across other theaters. Actions Required To Turn Your Pipeline Into Wins The acquisition motion in the above image shows a simplified three-stage view for acquiring customers.

B2B 87

B2B GTM Objectives and Key Results X-functional 87

Sales Hacker

DECEMBER 15, 2023

How this impacts marketing specifically What this means: Ecosystem-led marketing is defined as “a strategy in which two or more companies collaborate on GTM motions using second-party data to generate leads and create highly targeted, personalized, and effective customer experiences.

GTM 92

GTM Growth Campaign B2B 92

Sales Hacker

AUGUST 11, 2023

Scott’s right hand woman, Sara Delborrello , back here for a special edition of The GTM Newsletter Thanks for reading The GTM Newsletter! GTMnow launches next Tues, Aug 15th! Share The GTM Newsletter Alright so let’s get back to the good stuff. See more top GTM jobs here. Happy Friday Everyone!

GTM 64

GTM Sales Launch Pipeline 64

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. Owner’s journey sets the stage for Kyle’s top three lessons for building GTM efficiency.

Go To Market 98

Go To Market GTM X-functional Objectives and Key Results 98

Sales Hacker

JULY 14, 2023

Real questions asked by real founders and answered by some of the sharpest GTM minds in the space. Thanks for reading The GTM Newsletter! Share The GTM Newsletter “I’m an early stage founder looking for resources / templates / examples of SDR and AE enterprise commission and bonus structures that have successfully worked.

GTM 52

GTM Commission Quota Growth 52

SaaStr

NOVEMBER 1, 2022

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. It helps your leaders scale and creates a CXO pipeline for the company. Learnings on GTM. Pricing/Packaging (PP) is a key component of GTM. PP could be a strategic enabler of GTM scale up if done well.

GTM 82

GTM Cross-sell Niche Strategize 82

ConversionXL

AUGUST 27, 2019

Confusing GTM and Segment. There is some overlap between Google Tag Manager (GTM) and Segment. GTM, as its name accurately puts it, is a tag manager. GTM also lacks a translation (transformation) layer for your data. Further, Segment works on the client-side and server-side , while GTM works only on the client-side.

GTM 124

GTM X-functional CRM Technology 124

Martech

JUNE 4, 2024

It is like an entire… I don’t know… GTM attribution, but we can literally now track everything. And there was more than $100 million in ad spend, and we analyze half a billion in pipeline and $70 million in revenue from Q4 2023 and Q1 2024. And when we analyze that data, there were more than 250,000 MQLs. And, yeah, that was it.

SQL 101

SQL Lead generation Education Pipeline 101

SaaStr

MAY 16, 2022

Result: Low pipeline generation. Those early days are a classic example of having launched an application before developing a proper go-to-market strategy. A great product is necessary, but so is the pipeline for your product. Result: Low engagement with Salesforce’s GTM teams. This is, in many ways, an artistic act.

GTM 82

GTM Pipeline Strategize Represent 82

Sales Hacker

JULY 21, 2023

Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s kick this off with an intro to Jason Vargas. Now, as co-founder of RevShoppe , he’s focused on designing GTM strategies, creating those strategies as workflows and levering them into a system of action. See more top GTM jobs here.

GTM 52

GTM Pipeline Prospecting Meeting 52

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. And so Leading Through Change is a series we’ve launched.

GTM 62

GTM Healthcare Pipeline Sales 62

Salesforce

JULY 28, 2022

With myTrailhead, we can launch new training content in a couple of days.”. For example, make it clear you want your reps to double down on pipeline maintenance, ongoing training, and team alignment. We want to ensure our people have the skills and tools they need to be successful,” explained Evans.

Cross-sell 98

Cross-sell GTM Quota Contract 98

ConversionXL

JUNE 2, 2022

To avoid pipeline burnout, they sent content hubs to all attendees and tailored followup based on how much they engaged with the content (e.g., Invoca defined realistic goals for its ABM campaign: create 20 opportunities in the sales pipeline, complete 30 meetings with top priority accounts, and deliver a 10X ROI on campaign spend.

Electricity 105

Electricity Campaign Pipeline Follow-up 105

Sales Hacker

AUGUST 18, 2023

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. Thanks for reading The GTM Newsletter! You can’t ctrl-c / ctrl-v a GTM motion). It’s official. Anyway, let’s get into it. Subscribe for free to receive new posts and support my work.

GTM 68

GTM Up-sell Price Start-ups 68

Sales Hacker

JUNE 23, 2021

Best article to read: Learn why one sales leader thinks cold calling is the best way to get business , why it’s actually very fun, and the best tips on how to launch a conversation on the phone. This is because HubSpot covers all parts of a GTM revenue org in their blog. Pipeline management. HubSpot Sales. Topics: Prospecting.

Cold Call 80

Cold Call Negotiate Objectives and Key Results GTM 80

Gong.io

DECEMBER 14, 2022

If the reason is that you can’t add them to your pipeline, target account selling may be the answer. Your GTM strategy will be a clear step-by-step roadmap for launching your product. I’m willing to bet that the difference in sales cycle length between your smaller deals and larger deals isn’t much. Go-to-market outreach.

Sell 62

Sell Cold Call Contract GTM 62

Sales Hacker

FEBRUARY 23, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. 4 They leveraged this one simple GTM strategy: “The Cadence” Vichich credits a go-to-market strategy dubbed “ The Cadence ” for accelerating Wisely’s brand and growth.

GTM 91

GTM Sell Finance Launch 91

Sales Hacker

MAY 26, 2021

These responsibilities include sales onboarding for new hires, ensuring that sales has customer-facing resources to fill the sales funnel, and providing training to reps on new company initiatives and product launches. Pipeline management – detailed understanding of how the sales funnel and forecasting rules work.

Territory 60

Territory Objectives and Key Results Finance Cross-sell 60

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. Create Alignment Alignment is essential when preparing to launch a new product or service.

Go To Market 69

Go To Market Process GTM Launch 69

SaaStr

NOVEMBER 2, 2019

How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. What is the process to do it efficiently?

GTM 49

GTM Price Up-sell Product 49

Outreach

SEPTEMBER 23, 2021

But siloed pipeline generation and management , inefficient sales processes , and disparate tools threaten an organization’s ability to drive growth in an era of uncertainty and ever-increasing buyer expectations. Improve pipeline visibility. Organizations need overall sales transformation to truly thrive in the midst of change.

GTM 98

GTM Pipeline Technique Sales 98

Gong.io

JULY 21, 2021

GTM leaders are demanding reliable and predictable growth. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. When those GTM execs ask you, “What is RevOps?” Revenue Ops: tools and processes to accelerate pipeline generation (marketing and sales dev), sales, and post-sales (CS, AM) motion.

Growth 62

Growth GTM Cross-sell Pipeline 62

SaaStr

MAY 22, 2020

336: Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures, shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. And so that gives you a good idea of how your events are actually impacting pipeline.

Start-ups 80

Start-ups Objectives and Key Results Networking Manufacturing 80

Sales Hacker

SEPTEMBER 8, 2021

An inbound lead workflow is a process put in place across your GTM team using your marketing automation software, your CRM, and your sales engagement solution. These leads still serve as an opportunity for our team to generate pipeline. MQL snippets are created at the launch of every marketing campaign.

SQL 85

SQL Follow-up Campaign GTM 85

SBI

JANUARY 15, 2019

InsideView Apex now includes pipeline and revenue analytics, which gives revenue leaders visibility into the entire sales funnel, empowering them to make quick yet well-informed decisions about their market segmentation and GTM strategy. InsideView Apex Boosts Go-to-Market Planning Decisions with Full Funnel Analytics.

Go To Market 26

Go To Market GTM Pipeline Launch 26

Highspot

MAY 20, 2022

In simple terms, it’s how your sales team operates — how it is structured, how territories are determined, how pipeline is generated, and so on. Still, you want to launch the final product strategically to ensure adoption in the long run. Sales motions are defined by your larger go-to-market strategy.

Territory 52

Territory X-functional Cross-sell Sales 52

SBI

SEPTEMBER 10, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. Vancouver, WA and Boston, MA – September 10, 2019 — DiscoverOrg announced today that it is launching a new flagship Go-To-Market (GTM) platform and changing its name to ZoomInfo. ZoomInfo CEO Henry Schuck.

Go To Market 27

Go To Market Launch B2B GTM 27

Sales Hacker

OCTOBER 7, 2021

She thrives at the corner of career and culture and is passionate about building a diverse pipeline of future sales leaders. I’m passionate about inbound and outbound pipeline generation, workflows and processes, and cross-team collaboration. What is one aha moment you’ve had in your sales career? Amy Slater. Danielle Perlstein.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

SalesHandy

OCTOBER 28, 2022

The biggest selling point of outbound is that it allows sales and marketing teams to take complete ownership of their go-to-market (GTM) strategy. The ultimate goal of outbound lead generation is to pique prospects’ interest in order for them to enter your sales pipeline and eventually nurture them into paying customers. Cold Calls.

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59