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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.

GTM 124
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AI Tasks and Tools for SDR Success

Heinz Marketing

It can flag common objections or challenges and offer SDRs real-time suggestions to improve their pitch. captures and analyzes conversations to help SDRs identify key moments in the conversation where they can drive the prospect toward a meeting or conversion.

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A Comprehensive Guide to Product Training for Sales Teams

Highspot

Key Takeaways Product training is essential for anyone responsible for taking a product to market. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Armed with this knowledge, teams can drive GTM success.

Product 52
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B2B sales enablement: How to elevate your approach

Highspot

Key takeaways Constant communication and collaboration among sales, marketing, and enablement is the foundation of any successful B2B sales enablement strategy today. Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches.

B2B 52
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Breaking Down Silos: The Key to Go-to-Market (GTM) Efficiency

Highspot

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. The result? Below are four reasons GTM teams stumble.

GTM 52
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How to choose the right AI sales assistant for smarter selling

Highspot

Key Takeaways Best-in-class AI sales assistant software helps sales managers and their teams tackle time-consuming, routine tasks and enhance customer interactions. Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Those that use AI realize up to 20% better revenue outcomes.

Sell 52
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Improve Go-To-Market Success with Microlearning

Highspot

Key Takeaways Microlearning delivers targeted knowledge in bite-sized, engaging formats. Are you tired of long, dense training sessions that overwhelm your go-to-market (GTM) team ? Are you tired of long, dense training sessions that overwhelm your go-to-market (GTM) team ? You’re not alone. What is Microlearning?