Sales Hacker

JUNE 24, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube What’s actually working in go-to-market right now? Steven Farnsworth (Gaiia) – VP of GTM at Gaiia and early GTM leader at Workato and Outreach.

GTM 70

GTM Legal Contract Go To Market 70

Martech

JULY 10, 2025

” Most GTM organizations are built on dozens, even hundreds, of these micro-assumptions: that buyers move through a funnel, that awareness leads to interest, leads to consideration, leads to conversion, that more content equals more leads, that the right attribution model can resolve causality, and that activity equals value.

GTM 67

GTM Finance Drivers/motivators Government 67

Sales Hacker

JULY 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. Navigating payroll, benefits, and compliance shouldn’t slow you down.

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GTM Growth Sell X-functional 80

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. And after a couple of years, I sold it. Scott Barker: Super cool.

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GTM X-functional Start-ups Campaign 77

Partners in Excellence

MARCH 5, 2025

I speak with lots of leaders about their GTM strategies. My social channels are dominated by experts suggesting the GTM strategies. We look at our pipeline activities, how many first meetings, how many demos, how many proposals, when are we going to close, what discounts are we providing. It’s good, enjoy!

Customers 89

Customers GTM Conversion Meeting 89

Highspot

JULY 7, 2025

Without sales enablement technology to drive ABS strategies, though, sales reps and account executives can’t deliver captivating customer experiences that close deals. Sales cycle length, pipeline velocity, win rate, and deal size all improve when GTM teams work together on executing account-based sales and marketing campaigns.

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

Sales Hacker

JUNE 17, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dennis Lyandres is an Advisor with ICONiQ and a Board Member of Speedchain and CaptivateIQ. He’s now an investor, advisor, and board member to iconic B2B SaaS companies, and one of the most respected voices in GTM for vertical SaaS.

GTM 88

GTM Customers Construction X-functional 88

Highspot

JULY 3, 2025

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. However, every GTM team plays a part in the success of B2B buyer enablement strategies.

B2B 52

B2B GTM Objectives and Key Results Sales 52

SaaStr

JULY 1, 2025

While AI has exploded in coding (Cursor) and legal (Harvey) and parts of GTM (Clay), sales itself is still waiting for its breakthrough AI moment. Early movers who consolidate now will have cleaner data and faster cycles when the technology catches up. Start measuring outcome metrics (pipeline quality, deal velocity, win rate).

Territory 83

Territory CRM Negotiate Relationship building 83

Highspot

FEBRUARY 20, 2025

By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences. Armed with this knowledge, teams can drive GTM success. Did you know?

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Heinz Marketing

JULY 18, 2025

Established in 2008, Heinz Marketing is B2B marketing agency that brings a full funnel approach to help clients drive measurable results that bolsters revenue impact and boosts sales pipeline. That full funnel approach is what we call the Predictable Pipeline Method – a blueprint for b2b demand generation success.

GTM 53

GTM Healthcare Pipeline Manufacturing 53

Sales Hacker

JUNE 6, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. A playbook for rebuilding GTM muscle 1. Let’s get into it.

GTM 54

GTM Objection handling Cold Call Follow-up 54

Highspot

JUNE 17, 2025

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. In short, the newer type of sales technology acts as a virtual assistant that streamlines workflows so sales reps can maximize their time and close more deals. Those that use AI realize up to 20% better revenue outcomes.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

Martech

JUNE 18, 2025

” HubSpot: Listening before automating HubSpot has integrated AI across the GTM experience — from email generation to sales pipeline insights. The future belongs to marketers who blend the art of storytelling with the science of technology — who remember that while AI can drive precision, only people can build trust.

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GTM Strategize Trust B2B 103

Partners in Excellence

MAY 5, 2025

We start providing new tools and technologies focused on improving efficiency. Imagine, “Use this AI tool, you need to 10X your personalized emails… ” Alternatively, we say, “You need to build your pipeline… ” Or we say, “This is the playbook, stick to it!”

GTM 74

GTM Pitch Up-sell Pipeline 74

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. building data hug out, which was in the predictive forecasting, you know, pipeline management space.

GTM 69

GTM X-functional Start-ups Relationship building 69

Highspot

JUNE 19, 2025

It also extends into the B2B world, where go-to-market (GTM) teams—notably, sales, marketing, and customer success—must work in tandem to deliver exceptional experiences across the buyer’s journey through a thoughtful customer engagement model that builds brand loyalty. This approach doesn’t just apply to consumer brands, though.

GTM 52

GTM Customers Cross-sell Contract 52

Heinz Marketing

APRIL 30, 2025

The Necessity of AI in Modern Sales and Marketing Our discussion opened with a compelling statistic: 72% of high-performing sales teams leverage AI to enhance pipeline performance. Effective AI adoption is a partnership between technology and human insight.

Strategize 67

Strategize Sales Technology Technology 67

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. Discussed in this Episode: How to build the habits and fundamentals for sustainably generating pipeline. Thank you for rocking with me. We are in 2025.

GTM 107

GTM Growth B2B Pipeline 107

Highspot

JULY 9, 2025

Manufacturing companies that embrace AI in their go-to-market (GTM) enablement programs see up to 20% higher revenue outcomes today. The use of AI-powered coaching helps manufacturing GTM teams deliver targeted training and coaching to sharpen reps’ skills without disrupting workflow. Of course, all of this hinges on trust.

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. 80% of companies with real-time analytics outperform peersRevOps makes this possible.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. As always, you’ve got your host, Scott Barker.

GTM 117

GTM Sell Customers Cold Call 117

Martech

JULY 14, 2025

Yet pipeline growth is stalling. He founded Smoke Signals, a consultancy that designs and operates signal-based GTM systems for high-ticket B2B companies. Most GTM teams are stuck in Frankenstein mode; bolting tools together without a strategy, hoping it all magically works.” AI is everywhere. Credibility is eroding.

GTM 64

GTM Pipeline B2B Clients 64

Martech

APRIL 29, 2025

They think I’ve crossed some line by calling out systemic GTM failures and surfacing inconvenient truths about CRM corruption, marketing performance opacity or attribution theater. People are falling on one side of the knife edge of AI or the other, not just technologically but philosophically and operationally.

GTM 83

GTM Finance Networking Education 83

Sales Hacker

MAY 20, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Navin Persaud is the VP of Revenue Operations at 1Password, where he leads a 30+ person team supporting a GTM org of 450+. Navigating payroll, benefits, and compliance shouldnt slow you down. Thats where TriNet comes in.

GTM 106

GTM Engineering Growth X-functional 106

Sales Hacker

OCTOBER 15, 2024

Cliff Simon is the CRO of Carabiner Group, a part of SBI Growth, an advisor, and fractional executive for several high-growth start-ups, where he utilizes his expertise in all things GTM and RevOps. He is an active leader in multiple GTM communities. The post GTM 117: From 0 to Acquisition in 3.5

GTM 113

GTM Growth E-commerce Pipeline 113

Sales Hacker

MAY 13, 2025

How Yext evolved from managing listings to powering AI-ready data pipelines. The role of hyperlocal data, competitive analysis, and personalized content in GTM strategy. 26:00 Bespoke GTM: why no two locations (or campaigns) should be the same. Why software innovation must start with intelligence, not workflow. Welcome.

GTM 74

GTM Engineering Start-ups Growth 74

Sales Hacker

JUNE 10, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Andy Mowat is the Co-Founder of Whispered, and is responsible for building incredible RevOps and GTM systems at unicorns like Upwork, Box, and Culture Amp. What GTM functions (e.g. RevOps, Demand Gen) are most in-demand right now.

GTM 66

GTM Networking Growth Go To Market 66

Sales Hacker

FEBRUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

B2B 83

B2B GTM Cross-sell Education 83

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It’s not just an outdated metric; it represents a way of thinking that disconnects GTM teams from real business impact, misaligns incentives and fails to reflect how modern buyers behave.

B2B 125

B2B GTM Drivers/motivators Legal 125

Sales Hacker

FEBRUARY 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. 38:33 The commoditization of technology in the age of AI. And welcome back to the GTM podcast.

GTM 88

GTM Finance Cross-sell X-functional 88

Sales Hacker

JULY 8, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Doug Camplejohn is a serial entrepreneur and seasoned executive with extensive experience in B2B SaaS and go-to-market strategies. 31:36 The Rippling-inspired vision behind Coffee’s GTM strategy. We were trying to do some pipeline stuff.

GTM 82

GTM Sales CRM Start-ups 82

SaaStr

APRIL 1, 2025

Sam Blond and Jason Lemkin joined together for a live SaaStr Workshop Wednesday looking at what has and what hasn’t changed in 2025 in GTM in general and in the age of AI. Sales Culture Matters More Than Tools Per Toast’s CRO Why doesn’t everyone adopt high-conversion in-person sales tactics if they work so well?

GTM 80

GTM Territory Cold Call Price 80

Sales Hacker

MARCH 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization.

GTM 65

GTM Sales Pipeline Technology 65

Sales Hacker

DECEMBER 31, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube To wrap up 2024, we’ve got a spicy episode! We’ve got X amount of pipeline and that’s all fantastic. The old way of doing outbound maybe, uh, but outbound will always serve a very [00:07:00] vital role in pipeline creation.

GTM 106

GTM B2B Growth Start-ups 106

Martech

APRIL 1, 2025

The go-to-market (GTM) landscape is undergoing a fundamental transformation. Four GTM experts discussed these changes and how to respond to them at “The GTM Revolution Will Not Be Televised” panel during The MarTech Conference last month. Finally, traditional metrics focusing solely on pipeline volume are misleading.

GTM 80

GTM Click Through Rate Pipeline Drivers/motivators 80

Highspot

MARCH 12, 2025

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Below are four reasons GTM teams stumble. The good news is that you can fix this.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52