ConversionXL

AUGUST 27, 2019

Confusing GTM and Segment. There is some overlap between Google Tag Manager (GTM) and Segment. GTM, as its name accurately puts it, is a tag manager. It does not process or translate data, nor does it help you work with the output. GTM also lacks a translation (transformation) layer for your data. Educate yourself.

GTM 124

GTM X-functional CRM Technology 124

SaaStr

FEBRUARY 2, 2022

As it turned out, once the majority of New Relic’s clients started clocking in at a thousand or more employees, all sorts of processes and rules started to make themselves known: procurement, legal, security, etc. There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy.

Growth 115

Growth Product GTM X-functional 115

Sales Hacker

APRIL 10, 2018

Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. Distribution of B2B deals as a function of price (a product of discount and list price). GTM Approaches as a function of Annual Contract Value. 1) Freemium. 2) Web sales.

Go To Market 97

Go To Market GTM X-functional Territory 97

SaaStr

JULY 12, 2024

Open source is all about value creation, and GTM teams are all about value capture. You can get wowed by someone saying they have this playbook that worked at x company and that they can apply it to yours. At some companies, the tension between R&D and GTM teams can be pretty toxic, so how did Grafana combat this dynamic?

GTM 118

GTM X-functional Meeting Pitch 118

SaaStr

FEBRUARY 21, 2023

PST for those of you who want to connect with SaaS experts — Growth Advisor at FastSpring and Director of Growth at Planday, Frederic “Fred” Linfjard shares his insights on how to evolve from a sales-led to product-led GTM strategy constructively. Keep optimizing your current GTM. What needs to be true to become closer to PLG?

Go To Market 97

Go To Market Growth GTM X-functional 97

Martech

AUGUST 9, 2023

Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K LinkedIn: Juliet Randall (14.6K

X-functional 98

X-functional GTM B2B Technology 98

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. They grew 2.5x

Go To Market 122

Go To Market GTM X-functional Objectives and Key Results 122

SaaStr

DECEMBER 8, 2023

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core. What about the GTM side?

GTM 125

GTM SQL X-functional Engineering 125

ConversionXL

APRIL 25, 2016

But have you considered how the measurement and data analysis process will be different? If you’re building for the App Store, ensure you have a Mac that’s at least running OS X 10.8 Note: Often, people cannot get this report to function properly. device X and OS Y lead to “network failure” exceptions).

X-functional 88

X-functional UX Objectives and Key Results GTM 88

ConversionXL

JULY 8, 2020

I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . You can create an ad campaign during the account creation process, but I recommend skipping for now. Next, we’ll get into the ad creation process. Go into your GTM container and click on “New Tag.”.

GTM 100

GTM X-functional Appointment Campaign 100

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment.

GTM 89

GTM Negotiate Profit margin Contract 89

SaaStr

JUNE 20, 2024

AI is the X-factor for your business, and it can lead to exponential growth. Increase Employee Productivity Every company is looking at how to increase employee productivity by leveraging and embedding AI into how employees work, collaborate with each other, and how internal business processes and systems work. AI is the X-factor.

X-functional 72

X-functional Government Technology Technology 72

ConversionXL

JUNE 25, 2021

X demos booked in introduction, X revenue in growth). This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process.

Launch 96

Launch Product Non-Profits GTM 96

Search Engine Land

SEPTEMBER 7, 2023

Tech Tech functions the same way as demographics. “> “> “> “> “> “> Processing…Please wait. Go to your account’s GTM container and select Add new tag after you enter. If your Measurement ID is already loaded into GTM, you can select it. SUBSCRIBE See terms.

GTM 136

GTM Campaign Follow-up Start-ups 136

ConversionXL

MARCH 24, 2016

Otherwise, the process of finding correlative metrics almost always looks like this : Define your performance metric. It was a way to look at historical data and find patterns like “everyone who became a customer in the last 12 months did X, Y, and Z before they converted.” Increasing these may correlate with lower conversion rates.”.

Conversion 77

Conversion A/B testing X-functional Technique 77

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. CR(t) —The conversion rate as a function of time to get to a single SQL. The person on top of the hierarchy is responsible for following the process, NOT making the decision. Four Prospecting Approaches.

Prospecting 62

Prospecting SQL GTM X-functional 62

Highspot

MAY 20, 2022

Each of these terms refers to a method of guiding sales reps through the sales process. Closing: Guides sellers on how to close deals, including working with intra-company functions like legal and deal desk. Your enablement function is also responsible for socializing your playbook with your sales team and achieving rep buy-in.

Territory 52

Territory X-functional Sales Cross-sell 52

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. As always, you’ve got your host, Scott Barker.

GTM 118

GTM Sell Customers Cold Call 118

ConversionXL

MAY 13, 2020

Do more and more people use Feature X? For some businesses, especially ones with a long decision process , this look-back window isn’t enough. If you’re savvy enough, you can also create your own endpoint using cloud functions or log analysis. I recommend two articles to inspire you: How to build a GTM monitor by Simo Ahava.

Gaming 85

Gaming Sports SQL X-functional 85

Sales Hacker

FEBRUARY 19, 2019

Luckily, he’s laid out some great advice on how to make a break-up email bring value to the sales process. Pete Kazanjy – Entrepreneur, Author, and Early-Stage GTM Expert. In a webinar with us, he shared his advice on creating a winning sales process , why it’s so difficult, and how to enforce a good process.

Cold Call 14

Cold Call Inside sales Sales B2B 14

SaaStr

NOVEMBER 2, 2019

What is the process to do it efficiently? How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? How does your customer success and customer support functions change with the move to enterprise? Does it have to be in person? What questions reveal the most?

Price 65

Price GTM Up-sell Product 65

SaaStr

MAY 10, 2019

How should North Star’s be segregated between GTM teams and biz ops teams? So we actually are the operators of SaaS companies, and we come into organizations and help them streamline their go to market processes. You said you believe in eliminating the handoffs between GTM teams and the redundancy of MQLs and SQLs.

X-functional 58

X-functional SQL Pipeline Go To Market 58

Martech

DECEMBER 17, 2024

Thats a generally true statement, but its especially true for go-to-market functions, particularly those that find their meaning as multipliers of sales effectiveness and efficiency. And what great GTM impact they’d be losing if they bet the money on something else. Thats because most marketers have never invested in knowing.

GTM 102

GTM B2B X-functional Up-sell 102

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Scott Barker: Hello and welcome back to the GTM podcast. So you better be thoughtful. It’s all about the guest always.

GTM 106

GTM Gambling B2B E-commerce 106

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. The future of GTM is here. 00:01:00] Sophie Buonassisi: Hello, and welcome back to the GTM Podcast.

GTM 97

GTM Campaign Pipeline Launch 97

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

GTM 99

GTM Quota Drivers/motivators Sales 99

Sales Hacker

MARCH 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell.

GTM 82

GTM Growth X-functional Referrals 82

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM 64

GTM Up-sell Start-ups Growth 64

Sales Hacker

JANUARY 28, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise sales tech. GTM 131 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast.

GTM 103

GTM X-functional Price Pipeline 103

Sales Hacker

APRIL 15, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Udi Ledergor served as CMO during Gongs rise from new SaaS startup to industry dominance. If you missed GTM 141, check it out here: Timeless Growth Tips From a $7.4B 00:01:00] Sophie Bounassisi: Hello and welcome to the GTM podcast.

GTM 64

GTM B2B Follow-up Campaign 64

Sales Hacker

FEBRUARY 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. 18:13 The role of cross-functional communication. 18:13 The role of cross-functional communication.

GTM 88

GTM Finance Cross-sell X-functional 88

Sales Hacker

FEBRUARY 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Katrina Wong is the CMO of New Relic and a top marketing leader. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. It’s one of my faves.

GTM 84

GTM X-functional Objectives and Key Results Start-ups 84