Sales Hacker

NOVEMBER 15, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 110

GTM Cold Call Strategic partnership Follow-up 110

Sales Hacker

MAY 30, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Start with a shared revenue mindset Alignment begins with language.

GTM 103

GTM Cross-sell Pipeline Launch 103

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever.

GTM 112

GTM X-functional Pipeline Construction 112

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 66

GTM Engineering Customers Cross-sell 66

Partners in Excellence

MARCH 5, 2025

I speak with lots of leaders about their GTM strategies. My social channels are dominated by experts suggesting the GTM strategies. One of the things I’ve started doing is counting how many times they use the word, “Customer.” What do we have to change in our GTM to do this? It’s good, enjoy!

Customers 107

Customers GTM Conversion Meeting 107

Martech

APRIL 30, 2025

Profit is the long-term metric Im signing up for. Email: Business email address Sign me up! Each time a customer is sent to someone else, that person must start the relationship from scratch. Dig deeper: How B2B marketing is becoming a strategic growth driver How does marketing become a stronger partner in martech?

B2B 114

B2B GTM Strategize Commission 114

Martech

NOVEMBER 21, 2024

When this CEO first said it, I thought, “Someone doesn’t just come up with that.” Second, as far as risk goes, let’s start with opportunity cost. When we think about the upside of opportunity cost, it often means the opportunity cost on ineffective spend just starts at 2X. It’s a C-suite perspective that’s not limited to GTM.

GTM 110

GTM Drivers/motivators Legal Finance 110

Martech

JANUARY 7, 2025

In my last article on account-based expansion (ABE), I introduced the the 40/40/20 rule ; now, Ill outline a framework for GTM alignment. Effective ABE alignment starts with: A clear charter that defines what success looks like across all revenue functions. Monthly executive reviews to address strategic challenges. The reason?

Objectives and Key Results 117

Objectives and Key Results GTM B2B Growth 117

Heinz Marketing

APRIL 3, 2025

By Carly Bauer , Marketing Consultant at Heinz Marketing Every company has a go-to-market (GTM) strategy. But not every company has a GTM engine that works. The Reality: Most GTM Motions Are Misaligned by Default Even the best strategies begin to break down once execution starts. Coordinated Plays: GTM motions (e.g.,

GTM 81

GTM Go To Market Launch Pipeline 81

Heinz Marketing

SEPTEMBER 24, 2024

Note: You will need LinkedIn Sales Navigator to get contact info from 6sense; 6sense serves up visitor info but not contact info. It can handle initial outreach, respond to inquiries, and follow up with leads who haven’t responded, giving SDRs more time to focus on qualified prospects. AI Solution : Tools like Reply.io and Apollo.io

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

SaaStr

AUGUST 15, 2024

Robbie O’Connor, the GM EMEA at Notion and the first European hire at Asana and Dropbox takes the stage at SaaStr Europa to talk about the building blocks required to scale GTM teams and operations. Don’t be afraid to rip up your roadmap if you get feedback in the wrong direction. Be able to learn on the fly. Listen to your customers.

GTM 120

GTM Objectives and Key Results Strategic planning Growth 120

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 118

GTM Growth Referrals Cross-sell 118

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. If the enablement function is not empowered to actively shape the GTM function, you’re on the path to two major pitfalls.

Strategize 115

Strategize GTM Cross-sell Finance 115

Martech

NOVEMBER 21, 2024

When this CEO first said it, I thought, “Someone doesn’t just come up with that.” Second, as far as risk goes, let’s start with opportunity cost. When we think about the upside of opportunity cost, it often means the opportunity cost on ineffective spend just starts at 2X. It’s a C-suite perspective that’s not limited to GTM.

GTM 100

GTM Drivers/motivators Legal Finance 100

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. It’s a very obvious thing [00:04:00] to start a yogurt business.

GTM 71

GTM X-functional Start-ups Campaign 71

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 134

GTM Market share Growth Technology 134

Martech

JULY 1, 2024

Many B2B marketers focus on generating leads for sales, but the real goal is to create strategic nurture paths that guide potential customers through discovery, trust-building and self-driven conversion. With intense pressure on marketing teams, capturing and retaining user attention is more competitive than ever.

Strategize 114

Strategize A/B testing GTM Campaign 114

Sales Hacker

APRIL 8, 2025

Prior to Carta, Jeff led SMB Sales at DocuSign, and started his career at Oracle, where he rose from Strategic Account Manager to VP of Sales over a decade. 19:07 Cartas GTM evolution: How Jeff scaled from one rep selling one product to multiple teams across three business lines.

GTM 65

GTM Growth Cross-sell Account management 65

Sales Hacker

AUGUST 15, 2023

Anna Baird started her career in Accounting helping with IPOs of companies like Google. She then moved to become an SVP at McAfee and when they sold to Intel she decided to work at start-ups so that she could help build the foundations at scale from the beginning. She became a CFO and then a COO and finally a CRO.

GTM 97

GTM Strategize Promote Start-ups 97

Sales Hacker

NOVEMBER 14, 2023

What you will learn The importance of leveraging your connections Strategically pulling in every sales team within your org to orchestrate deals How to hire the best AE’s for your company How to be an effective storyteller Optimizing different parts of your funnel in order to extract incremental dollars Highlights (2:57) Sean Marshall’s success attributor (..)

GTM 116

GTM Growth Referrals Contract 116

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

GTM 89

GTM Quota Drivers/motivators Sales 89

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. 14:01 How to keep up with a market that changes every week (hello, agentic AI).

GTM 88

GTM Campaign Pipeline Launch 88

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. I think I got to start by maybe putting you on the spot a little bit.

GTM 65

GTM X-functional Start-ups Relationship building 65

Sales Hacker

JUNE 4, 2024

Robert started his career at Charles Schwab but joined Stack Overflow ($1.8B Tactics for scaling revenue in tough economic times, from personalized executive briefings to strategic event presence. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world.

GTM 112

GTM Networking Process B2B 112

Sales Hacker

APRIL 25, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. The future of GTM is AI-powered. Be the quarterback of the deal.

Growth 68

Growth GTM Cross-sell Negotiate 68

SaaStr

JANUARY 31, 2023

As a result, startups trying to determine how to approach fundraising efforts may want to consider strategic partnerships with existing company funds. In this edition of SaaStr Workshop Wednesdays, Brandon Greer, Head of HubSpot Ventures, shares tips on fundraising and working with strategic VCs. Sign up for free.

Strategize 103

Strategize Strategic partnership GTM Legal 103

Highspot

MARCH 12, 2025

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Below are four reasons GTM teams stumble. The good news is that you can fix this.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . Dig deeper: In this economy CMOs need to spend more on training, not tech. Apply creative thinking and innovative tactics.

GTM 135

GTM B2B Sales Pipeline 135

Sales Hacker

OCTOBER 25, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Over time, as Zapier built up these integrations, it became the go-to solution for connecting tools that didn’t have direct integrations.” -Eli The key is intent.

Product 64

Product GTM Niche Growth 64

Highspot

MARCH 24, 2025

Key Takeaways GTM operational excellence improves efficiency, aligns sales and marketing operations, and enables your teams to close complex deals faster. Companies with strong GTM enablement see 49% higher win rates on forecasted deals. What is GTM Operational Excellence? What is GTM Operational Excellence?

GTM 52

GTM Cross-sell Pipeline CRM 52

Partners in Excellence

MAY 29, 2025

There is a category of Durable revenues that have existed ever since people started building products. It doesn’t disappear because a better offer comes up or because of the appearance of a bright shiny object. We look at design-ins, integrations, strategic dependencies, and building trust on an ongoing basis.

Real Estate 89

Real Estate Healthcare GTM Construction 89

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They start worrying about how many touchpoints are sales and marketing hitting. Yet most organizations do not think about how they will strategically accelerate accounts toward revenue.

GTM 104

GTM E-commerce B2B Profit margin 104

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. Hayden, welcome.

GTM 62

GTM Up-sell Start-ups Growth 62

SaaStr

NOVEMBER 28, 2022

Throughout the past few decades, we have witnessed different eras of SaaS: Era 1, SaaS 1.0 : Starting in the early 2000s, SaaS 1.0 was pretty simplified, mostly made up of annual or monthly subscriptions. We are seeing more agile packaging and pricing methods, dynamic deals, ramp-up revenue, and consumption and usage.

Finance 98

Finance GTM Government Territory 98

Sales Hacker

NOVEMBER 17, 2023

Three overarching learnings from incredible sales leaders who have lived through the ups and downs of growing sales teams at some of the fastest growing SaaS companies is exactly what we’ll dive into today – so you can get the learnings and insight without being in the driver’s seat. years as SVP, Global Sales at Klaviyo.

GTM 125

GTM Pipeline Strategize Strategic planning 125

Heinz Marketing

APRIL 30, 2025

times higher than those that dont, and companies integrating AI into forecasting have seen their forecast accuracy improve by 40%, enabling better strategic decisions. Small businesses can start with user-friendly applications that offer plug-and-play capabilities, allowing for incremental adoption without massive upfront investments.

Strategize 79

Strategize Sales Technology Technology 79

Sales Hacker

JANUARY 19, 2024

Often, the best hook is the last part of the what I write out – don’t underestimate starting with the conclusion. More for your eyeballs: Social media platform Reddit has drawn up detailed plans to launch its initial public offering (IPO) in March. Start-ups to watch: breathing ai – they have a free Chrome extension.

Growth 118

Growth GTM CRM Launch 118