Gong.io

DECEMBER 5, 2022

That’s why having a strategic sales plan is vital. In other words, a strategic sales plan helps your sales reps avoid firing aimlessly into the market and missing more often than they hit. In other words, a strategic sales plan helps your sales reps avoid firing aimlessly into the market and missing more often than they hit.

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Closing Bigger

SEPTEMBER 18, 2023

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

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Hubspot

APRIL 14, 2021

The way you can get this information is through strategic marketing. In this post, we’ll define strategic marketing and explain the different phases of the process that will help you effectively market your business, attract customers, and drive revenue. Strategic Marketing Process Phases. Planning Phase. Analysis Phase.

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ConversionXL

NOVEMBER 17, 2020

Codecademy started out in 2011 as one of the first free products that taught people to code. From spaghetti testing to strategic testing . That’s what led us to strategic testing. The following are some of the strategic tests we ran at Codecademy. We already had a really strong brand and top of funnel traffic.

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Martech

JANUARY 5, 2023

2023 is upon us, and with a new year comes the opportunity for a fresh start. My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. Objective: To have marketing leadership view the Marketing Ops team as a strategic partner.

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SaaStr

APRIL 1, 2021

But in a related market that becomes strategically important. So they want to catch up, and oftentimes, fast. But they do want to catch up. IBM couldn’t catch up in the Cloud so it bought RedHat, the largest open-source player, RedHat, for $34B. You catch up. But most Big M&A is about catching up.

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Search Engine Land

FEBRUARY 1, 2023

Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity. To get started, create your account at chat.openai.com. Here are 15 strategic prompts to inspire you, lighten your workload, and improve your results. Lyric puns are acceptable.”

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SaaStr

JANUARY 31, 2023

As a result, startups trying to determine how to approach fundraising efforts may want to consider strategic partnerships with existing company funds. In this edition of SaaStr Workshop Wednesdays, Brandon Greer, Head of HubSpot Ventures, shares tips on fundraising and working with strategic VCs. Sign up for free.

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Lead Fuze

JULY 23, 2023

We will delve into concepts like market segmentation and strategic planning which can help elevate your business above the competition. It’s the lifeblood that fuels strategic marketing plans and drives successful business strategies. Unlock business success by finding your target market through strategic market segmentation.

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SaaStr

OCTOBER 27, 2023

Catch up on part one here , where he deep dives into what he really thinks about AI, Sales and lead Gen for SaaS in 2024. Building and scaling a startup isn’t for the faint of heart and often comes with many ups and downs that SaaS veterans have experience in. They have to hire two more reps, ideally, before the quarter is up.

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Sales Hacker

AUGUST 25, 2021

We started getting emails like these: Best of all, our reps got out of the spreadsheets and back to what they do best: selling! Our reps loved not having to start from scratch for each email. Only automate follow-ups, 1-2 nurture emails, and the final break-up/referral email. The results? Even better? ” Our theory?

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Sales Hacker

SEPTEMBER 27, 2019

Today, we’re looking at the VP of Strategic Accounts role, and for that, we talked to Ryan Staley. Title: VP of Strategic Accounts. A Day in the Life of a VP of Strategic Accounts. I wake up at 4:20am three days a week, meditate, hit a 5:00–5:45 work-out class, and then do something to sharpen my skills (ie.,

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Hubspot

MAY 17, 2019

With strategic planning , businesses identify their strengths and weaknesses and choose what not to do and which opportunities should be pursued. So, how do you get started with strategic planning? You'll begin with strategic planning models and tools. You'll begin with strategic planning models and tools.

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Sales Hacker

APRIL 27, 2020

Sales Enablement Strategy: Always Start Here. Everything in business starts with strategy (or should!). That means you need to align both up and down — understanding the problems of people at every level and finding ways to help them all reach their goals. Start with these projects, so you can build credibility with them.

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Veloxy

JANUARY 2, 2024

Grab a warm coffee or tea and let’s get started! These range from strategic alterations to investments you can make that will have a transformational impact. Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time.

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Sell Or Die

AUGUST 16, 2021

Points we will discuss include: Evaluate where you are Don’t give up, make a plan Plan ahead The best way to reach your goals is to evaluate where you are and start planning accordingly so you can reach your target! The year is more than halfway through, now is the time to figure out a plan!

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Hubspot

APRIL 3, 2019

Or should I say, what's the strategic plan? But, with strategic planning, businesses can increase productivity, profitability, and increase their longevity by creating a clear plan for the future. Does strategic planning sound too good to be true? Strategic Planning. And strategic plans are often adjusted each year.

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Score More Sales

JULY 7, 2014

Do you have a strategic prospecting plan or will you just “wing it” again, like you often do? You need to start planning during your prior work day for upcoming prospecting you’ll be doing on the next business day. You think this just comes up naturally in your thought process? When will you follow-up, and how?

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Understanding the Sales Force

APRIL 11, 2024

The baby toad was strategic, persistent and committed. Pick up the phone and call the person you need to be talking with. The data shows it may require you to make up to fifteen attempts before you reach that person but most salespeople give up after four attempts. You can get started for free here. Call again.

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Sales Hacker

DECEMBER 2, 2019

Fresh out of college, Mary started out in accounting, but it didn’t take long before she began a 20-year sales career that led her through Monster.com, HubSpot, and several others. She worked at HubSpot from 2009 to 2015 and was part of the enterprise scale up from 2011 through the IPO in 2014. I start everything with learning.

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Martech

APRIL 18, 2024

Instead of creating a list of hundreds of AI marketing tools that may (or may not) be around in a few months, I hope to arm you with the foundational knowledge to select AI tools strategically well into the future. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection.

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Search Engine Land

DECEMBER 11, 2023

These tools provide insights for strategic decision-making while ensuring compliance with privacy regulations, and maintaining a competitive edge in the market. The beta rollout starts in the coming weeks, with general availability expected early next year. Enhanced conversion integration. Protected Audiences API rollout.

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SaaStr

APRIL 12, 2024

Start with Challenge #1. With the business being shut down in 2–5 years, if it isn’t strategic anymore — no matter how successful? Most founders I know end up looking back after selling, IF the acquisition was a success, and almost universally feel like they should have made 2x as much. Do you care? Will you care?

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Martech

APRIL 30, 2024

Mindset and preparation Successful optimization starts with the right mindset. Prioritizing actions The first step in the strategic plan is to prioritize actions based on their potential impact on the organization’s performance. Email: Business email address Sign up now Processing.

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Partners in Excellence

MARCH 6, 2019

Imagine the possibilities if we start working together. What would happen if we start collaborating, being more helpful to our shared customers (internal stakeholders) and their ability to achieve their goals? If you are getting a sense of deja-vu, this is what I and many others advocate about the future of sales and selling.

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SalesLoft

JULY 18, 2017

According to Forrester, upselling can bring in up to 30% of your revenue and that initial close could be your company’s first step in the door to bigger business deals. Show prospects your top-of-the-line offering with all the bells and whistles during demos and any follow-up conversations. Not so fast. And why not?

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Search Engine Land

OCTOBER 17, 2023

It’s illuminating and produces many strategic ideas and content topics. Clients always love seeing insights about how they stack up against their rivals. This can give you ideas about outreach (or content written strategically to appeal to these outlets ) for your backlinks strategy.

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Martech

MARCH 8, 2024

As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. Without proper planning, your initiatives may end up costly, resources wasted and the result unusable. How confident are you with your team’s readiness for change?

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Martech

MAY 17, 2024

Start with clear business goals and initial solution areas to achieve those goals. Starting small but strategic AI technologies will change more and faster — stay agile, adaptable and always inquisitive. Call it strategic nurturing or training data. You will fall, but get back up and do it again.

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Search Engine Land

MARCH 20, 2024

So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. That means you need to be efficient and strategic with your ad spend, which means not doing double-duty on keywords that organic can handle on their own. Organic clicks. Your end-all PPC metric. PPC clicks.

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Search Engine Land

MAY 14, 2024

Unlike plugins, GPTs are standalone AI models, each designed from the ground up to meet specific requirements. It becomes an extension of your strategic thinking, analyzing data through the lens of your unique approach to SEO. With the sunsetting of ChatGPT’s plugins, custom GPTs took center stage.

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Search Engine Land

NOVEMBER 28, 2023

An annual review is key to keeping your approach up to date and results-driven. Your SEO strategy implementation Start by auditing what has successfully been implemented or what projects have been approved – from the first iteration of the SEO strategy translated into tactics through an SEO roadmap – and what has struggled.

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Search Engine Land

FEBRUARY 24, 2023

Starting in March, Google will automatically create Google Analytics 4 (GA4) properties for any customer who does not set up a GA4 property with basic settings. It’s a completely new platform – built from the ground up to collect, process, and report on data differently than before.

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Salesfolks

APRIL 25, 2024

For start-ups and growing businesses navigating the complexities of scaling, Fractional Sales Leadership offers a compelling solution. In an era where agility and efficiency are paramount, embracing the concept of fractional leadership could well be the strategic edge your business needs to thrive.

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Martech

OCTOBER 30, 2023

It also offers strategic insights for CMOs to create genuine human connections with their customers in an increasingly data-driven world. Where it all started The journey of online advertising and data tracking began with two key developments in 1994. Ensure your data is accurate, up-to-date and comprehensive. Strategic focus.

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Martech

AUGUST 22, 2023

Up to that point, we had a balance between tactics and strategy — and that was important. But now, even though we’re starting to see an uptick in cases, we’re not in panic mode any more. ” Here are three simple ways you can start thinking and acting strategically and still do your marketing job and build your career.

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Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Getting rid of unnecessary tools.

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