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How to find your niche in SEO

Search Engine Land

SEO professionals also need to step up. To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP). Throughout my career, I’ve delved deep into niche specialization to unearth my authentic voice and area of expertise. Herein lies the magic of niching down.

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How to build a strategic SEO process

Search Engine Land

In this article, I’ll teach you exactly how to create a strategic SEO process that leads to results. Eventually, they’ll pick up the glass and drink. And you do all your SEO and marketing in the hope that you can nudge them to pick up your glass. 99% of the time, nothing is documented. Let’s dive in.

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Strategic Guide: How to Find Your Target Market for Business Success

Lead Fuze

We will delve into concepts like market segmentation and strategic planning which can help elevate your business above the competition. It’s the lifeblood that fuels strategic marketing plans and drives successful business strategies. Unlock business success by finding your target market through strategic market segmentation.

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How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin (Video + Podcast)

SaaStr

Catch up on part one here , where he deep dives into what he really thinks about AI, Sales and lead Gen for SaaS in 2024. Building and scaling a startup isn’t for the faint of heart and often comes with many ups and downs that SaaS veterans have experience in. They have to hire two more reps, ideally, before the quarter is up.

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Entity-based competitor analysis: An SEO’s guide

Search Engine Land

By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance beyond keyword-centric pages. Help you reveal unique entities your competitors target and the ones Google associates with your niche. The result?

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How to use Google Bard for better SEO

Search Engine Land

With Bard’s up-to-date knowledge of Schema.org standards and Google’s expectations, the schema markup generated by Bard is accurate and ready to implement. Start by asking Bard to analyze the on-page optimization of your webpage. Let Google optimize your website On-page optimization remains a cornerstone of any successful SEO strategy.

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How to build a custom GPT to redefine keyword research

Search Engine Land

They offered one-size-fits-all approaches that often struggled to handle the intricacies of specific niches and complex SEO activities. Unlike plugins, GPTs are standalone AI models, each designed from the ground up to meet specific requirements. With the sunsetting of ChatGPT’s plugins, custom GPTs took center stage.