Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Sales tactics like cold calls often have a low conversion rate.

GTM 93

GTM Growth Referrals Cross-sell 93

Sales Hacker

DECEMBER 2, 2019

Fresh out of college, Mary started out in accounting, but it didn’t take long before she began a 20-year sales career that led her through Monster.com, HubSpot, and several others. Mary is one of the leaders in the go-to-market and sales space and sales community in the Boston area. I start everything with learning.

Strategize 52

Strategize Contract Strategic planning Drivers/motivators 52

Sales Hacker

AUGUST 15, 2023

Anna Baird started her career in Accounting helping with IPOs of companies like Google. She then moved to become an SVP at McAfee and when they sold to Intel she decided to work at start-ups so that she could help build the foundations at scale from the beginning. She became a CFO and then a COO and finally a CRO.

GTM 83

GTM Strategize Promote Start-ups 83

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Go-to-market motions are shifting. Go-to-market motions are shifting.

GTM 98

GTM UX Go To Market CRM 98

Sales Hacker

NOVEMBER 14, 2023

Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market. In 2022 Sean made the switch from operator to investor, currently serving as Managing Partner at Perkins Cove Partners.

GTM 90

GTM Growth Referrals Contract 90

Heinz Marketing

FEBRUARY 6, 2024

Maybe everyone seems aligned on changing a process from the start, but the actual execution and accountability to testing the change can become the real challenge. A principled approach to orchestration illustrates how the work gets done, starting with planning and going through execution to optimization.

Objectives and Key Results 98

Objectives and Key Results Campaign Strategize Start-ups 98

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. Start with product features. And nobody wants that.: Become customer-obsessed.

Product 127

Product E-commerce Strategize B2B 127

Martech

APRIL 19, 2023

Research shows that businesses make up to three billion decisions annually and a recent survey by Gartner reported that 65% of decisions are more complex (involving more stakeholders or choices) than they were two years ago. Strategic intelligence. Broadly, strategic intelligence means using BI insights to drive and support strategy.

Strategize 120

Strategize GTM Healthcare Strategic planning 120

SaaStr

NOVEMBER 19, 2023

Each week, we round up our most popular content so you can catch up on anything you may have missed. Billion in ARR 80% of IPOs Since 2020 Are “Broken” The 5 Ways AI Will Transform Creativity with Adobe CSO Scott Belsky Before You Start as a VP — Please, Please, Please. Who Will Win the Go-To-Market AI Race?

GTM 62

GTM Pitch Strategize Growth 62

Martech

DECEMBER 7, 2023

” That’s a landscape Du Nguyen is seeking to transform with his AR-powered gift card start-up Cardii. He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. ” Right now, Cardii’s target audience is B2B marketers.

B2C 114

B2C Sports B2B Gaming 114

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . Let’s start with the GTM teams with access to AI models and account intelligence.

GTM 132

GTM B2B Pipeline Strategize 132

Sales Hacker

FEBRUARY 20, 2023

These leaders are looking for the right person to own the implementation and management of their company’s go-to-market tech stack. This usually includes a CRM and marketing automation plus any other systems related to sales, marketing, and customer success. Related: Is a Revenue Operations Career Right for You?

Strategize 70

Strategize Consult Growth CRM 70

Salesforce

NOVEMBER 9, 2021

The best ecommerce strategies start with a firm grasp on the present. For a proper, thorough assessment, ask yourself about how you currently go to market. This will indicate whether (and how much) automating the process can help you strategically cut sales-related costs. Get the B2B Digital Commerce Playbook. The result?

B2B 97

B2B Strategize Legal Represent 97

Gong.io

OCTOBER 19, 2021

For a long time, sales leaders thought that the way to give sales teams a leg up was to help them target the right buyers in the right ways. But if you thought that gifted reps and some targeted marketing would get your team to the top, pull up a chair. Let’s start by answering this simple question: “What is Sales Enablement?”.

Quota 164

Quota Sales Strategize Objection handling 164

SBI

MARCH 8, 2018

Chris: SAVO is a game changer for our customers because instead of just focusing on solving tactical pains like helping sellers find content easier, we focus on helping organizations align the sales organization to strategic corporate initiatives and changing market conditions. Diagram #1).

Gaming 55

Gaming Strategize Government Cross-sell 55

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. According to industry experts, the ability to accurately calculate your Total Addressable Market (TAM) can significantly influence your business’s growth trajectory.

Strategize 52

Strategize Strategic planning Niche Growth 52

Sales Hacker

JANUARY 27, 2024

Audience-aware Effective messaging starts with understanding your audience. Start-ups to watch: Roam : This is a virtual office that has started to address the challenge of working with distributed teams. Wrapping up a super energizing trip. That’s it, that’s all. ” Enjoy the rest of your weekend!

GTM 88

GTM Niche CRM Account management 88

Highspot

MAY 3, 2024

What’s missing is a strategic approach that unites all your revenue-generating teams. The buyer’s journey doesn’t just start and stop with sales. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. Interested to learn more?

Cross-sell 93

Cross-sell GTM Technology Technology 93

SaaStr

JANUARY 3, 2023

If you’re a go-to-market operator, you know this new imperative is not an either/or. RevOps as a unifying force in go-to-market strategy. Companies’ go-to-market approach is becoming more complex as customer expectations change. Your enterprise must grow, and profitably. Achieving alignment .

Growth 101

Growth Drivers/motivators Go To Market Sales 101

Veloxy

FEBRUARY 15, 2024

Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. Interviews with tech executives and venture capitalists on ‘The GTM Podcast’ provide firsthand accounts of successful go-to-market strategies.

Gaming 233

Gaming Sell GTM Technique 233

SaaStr

NOVEMBER 17, 2023

At this year’s SaaStr Annual, Mark Roberge, co-founder and Managing Director of Stage 2 Capital, takes the stage to have a bake-off between startups and incumbents when it comes to who will win the AI Go-to-Market race. Design Big But Start Small You go to the mountain and rethink your business in a post-AI world.

GTM 113

GTM Technology Technology Up-sell 113

SaaStr

MARCH 31, 2022

Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies. And with that being said, today we’re going to discuss how you assess that, how you become successful on these. So we’ll start with the assess phase.

Cross-sell 96

Cross-sell Finance Strategize Technology 96

SaaStr

FEBRUARY 4, 2022

Is there a key strategic issue you want the board’s thinking on? By doing this, 90% of the update content will have been covered and you can focus the agenda on more strategic topics. Start the Meeting on Time and End on Time: The majority of board meetings start late and end late; don’t let that happen to yours.

Meeting 108

Meeting GTM Strategize Follow-up 108

Heinz Marketing

APRIL 21, 2022

When private equity and venture portfolio companies require significant assistance building their marketing organization and infrastructure, where do they start? Do they have the time and resources to hire a full-time Chief Marketing Officer (CMO)? Can they advise and help them get up to speed and be successful long term?

Strategize 104

Strategize Networking Growth B2B 104

Salesforce

OCTOBER 12, 2021

Businesses are realizing that to stay agile, strategic, and most importantly, sustainable, they need a CRO who can fold marketing, sales, and customer success into one seamless revenue machine. “In They’re able to pinpoint how organizations can strategically move themselves into a very successful future.”. Sign up now.

Gaming 98

Gaming Cross-sell Sales Finance 98

Martech

JUNE 29, 2022

. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” Dreamdata is a B2B go-to-market platform.

B2B 110

B2B Customers B2C Inside sales 110

Martech

MAY 13, 2024

Since Marc Andreessen brought “Product-Market Fit” into mainstream startup vocabulary in 2007, this term has been seen as the ultimate goal for startups, often viewed as the holy grail of initial success. Its interpretation varies widely, leading to strategic misalignments that can quietly derail a company’s growth trajectory.

Go To Market 55

Go To Market Growth GTM Strategize 55

SaaStr

MARCH 7, 2023

It’s not a surprise or secret that 2022 was challenging, especially starting the year with 2021 growth expectations. At the same time, many started the year with healthy balance sheets and used their 2020 learnings of scenario planning and applied them quickly. Sign up HERE! years of runway and are below the Rule of 40.

GTM 62

GTM Growth Profit margin Contract 62

Martech

OCTOBER 14, 2022

They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand. Once separate from other executives, CMOs are now part of the C-suite and can help you achieve strategic goals. Marketing consultants have their place but are quite different than CMOs.

Non-Profits 123

Non-Profits E-commerce Strategize Consult 123

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? Throughout the past few decades, we have witnessed different eras of SaaS: Era 1, SaaS 1.0 : Starting in the early 2000s, SaaS 1.0 was pretty simplified, mostly made up of annual or monthly subscriptions. Set them up for success. . Era 2, SaaS 2.0:

Finance 96

Finance GTM Government Territory 96

Martech

JANUARY 22, 2024

This leads to a more strategic campaign optimization throughout the buyer funnel. Setting up your agency partner for success from the beginning yields efficient spend and improved outcomes for business objectives. How the RevOps team has the backend set up so you can feed them the correct information.

Clients 110

Clients Closing Objectives and Key Results SQL 110

Sales Hacker

FEBRUARY 9, 2024

They typically have large amounts of their personal wealth in the company, they have investors who have trusted them, sometimes even have personal assets tied up in the mix, they aren’t paying themselves market rate and they are making sacrifices in their personal lives. Founders are all in. So, Wiza was built.

GTM 67

GTM Real Estate Launch B2B 67

Salesforce

SEPTEMBER 19, 2023

Often, CROs have risen up through a classically successful sales career, only to face an entirely new challenge: take over every revenue-generating function in the business to drive predictable growth. Level up your leadership What is a chief revenue officer? Trait 2: Data-obsessed CROs own the go-to-market strategy.

Gaming 59

Gaming Cross-sell Price Customer Relationship Management 59

Highspot

MAY 30, 2024

Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress. Let’s explore some actionable strategies to help you get started: 1. Start by creating buyer personas and segmenting them into groups based on motivation, preferences, and purchasing patterns.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

SaaStr

NOVEMBER 1, 2022

Many of them will get gobbled up by the large platforms. Companies, especially those with an undifferentiated product, may want to think strategically about the evolution of their respective category and the path towards building a platform. . US companies follow the same model when they start in India. Learnings on GTM.

GTM 101

GTM Cross-sell Niche Strategize 101

Sales Hacker

OCTOBER 19, 2022

Bigger strategic lifts require more intention. It’s extremely rare that the strategic context of the Head of Sales’ last company is the same at the new company.”. When sales leaders build the comp plan alone, they end up misaligned with the company’s overall goals. Compensation is the caboose, not the engine. Doing it alone.

Commission 94

Commission Finance Quota Strategize 94

SaaStr

JANUARY 30, 2023

Overcoming challenges by optimizing for success In the early stages of setting up your SaaS business, it’s always a good idea to invest time thinking about the direction you want to take. Identifying a direction is just the starting point. You will be able to leverage the best strategies for the go-to-market function.

Cross-sell 103

Cross-sell Account management Clients Growth 103