Martech

JUNE 21, 2023

A: Not very strategically. I ended up moving to Australia and had planned to leave that company and get a different job out there. Editor’s note: Golden Seeds invests in women-led ventures and offers women entrepreneurs strategic business advice.] People started bringing us together on advisory boards. A: It did.

X-functional 99

X-functional Technology Technology Construction 99

Search Engine Land

MAY 7, 2024

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. The x -axis shows U.S. Thus, this CTR study signifies that ranking higher means more traffic.

CTR 91

CTR Electricity Real Estate X-functional 91

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

Retail 124

Retail X-functional Launch Non-Profits 124

Martech

JUNE 6, 2023

The challenge comes in understanding the many facets of this decision — your company’s unique position at the time — and knowing what your strategic goals truly are. It’s straightforward to add up licensing, managed services support and development costs and then make a choice. And to be fair, it sometimes is a smart move.

X-functional 110

X-functional Cross-sell Contract Up-sell 110

Search Engine Land

MARCH 15, 2023

Fundamentals for SEO product managers These fundamental tips can help SEO product managers (PMs) accomplish day-to-day tasks while strategizing for the future: Trust but verify When validating technical SEO work done in the code, don’t assume everything has been implemented correctly. How to write an effective SEO ticket.

Product 87

Product X-functional Objectives and Key Results Engineering 87

The 5% Institute

JANUARY 12, 2023

5 x Amazing Sales Assets To Skyrocket Your Business Growth. Setting up these processes can help increase productivity and efficiency while also reducing manual data entry errors. It scans thousands of sources for information about potential customers and produces clean, accurate, and reliable contacts to kick start your sales process.

Growth 52

Growth X-functional Customer Relationship Management CRM 52

Search Engine Land

APRIL 26, 2024

Follow the following steps for a methodical and strategic way forward. Here are some of the best places to start your investigation. Get a visibility overview The best starting point is to look at search visibility often using tools like Semrush, Ahrefs or Sistrix. When one site goes up, another is always displaced.

X-functional 121

X-functional User Experience UX Follow-up 121

SaaStr

JANUARY 24, 2022

SaaS accounting and finance has gotten pretty complicated, and the impacts of getting it wrong have gone up substantially. Last year, I met with the founder of a start-up I really, really liked. She has worked with numerous start ups in Bay Area and Europe (Virgin Mobile USA Inc., Things have changed a lot.

Finance 128

Finance Contract X-functional Start-ups 128

Heinz Marketing

FEBRUARY 26, 2021

It became clear that the only way to wrap my head around this task was to switch my typical top-down way of thinking about the buying committee to a bottom-up approach. Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first.

Government 112

Government X-functional Angle B2B 112

SalesLoft

MAY 14, 2024

Sales forecasting is a team sport The primary goal of sales forecasting is to enable better financial planning, budget allocation, and strategic decision making. It isn’t just a sales team product — it requires input from CSMs, renewals managers, operations and rolls all the way up to the C-suite. Safer shared content.

Sports 52

Sports X-functional Pipeline Sales 52

Martech

OCTOBER 20, 2022

They provide technical and strategic support for marketing software tools, workflows and processes. Of course, there are the leaders — the chief marketing technologists and other C-level executives driving the martech ship — but how have roles evolved since we first started separating marketing technology from the IT department?

X-functional 92

X-functional Objectives and Key Results Technology Technology 92

Sales Hacker

JULY 21, 2021

“We’re looking for a strategic rockstar sales rep who knows how to leverage and optimize our customers’ digital transformation to really move the needle!”. That thing reps do where they call every lead every day until the customer finally picks up the phone? Let’s come up with a plan for some quick wins”. Digitize everything!

X-functional 125

X-functional Sales Strategize Cold Call 125

Martech

DECEMBER 12, 2022

That starts with optimizing the data intake process. The other thing this allows you to do is to ensure that when others outside of your team are creating web forms they know exactly how to set those things up and there’s no manual intervention from your team.”. However, just having a MAP isn’t enough.

X-functional 106

X-functional Strategize Contact Process 106

ConversionXL

JULY 15, 2020

In a software team, a full-time Product Owner and separate Scrum Master work together to ensure the team is working on the right work at the right time, but they stay away from rolling up their sleeves and executing work. While developers may measure success based on “working code,” a functioning campaign is not enough for marketing success.

X-functional 87

X-functional Technique Strategize Campaign 87

SaaStr

DECEMBER 13, 2023

People mislead because they’re afraid of being bludgeoned, or they don’t have a functional relationship with the Board, so it’s seen as something to survive. Someone could present the data here, stand up, and say we had a good quarter. stabilizer called starting ARR to dampen out fluctuation and plan performance. 4: Rat-holding.

X-functional 118

X-functional Trust Presentation Drivers/motivators 118

Search Engine Land

NOVEMBER 2, 2023

Ask yourself, how often do you get a great idea, learn a new skill, or start a new affiliate project, and you never see it to completion? Let’s start by diving into goal-setting frameworks to help bridge the gap between what we intend to do and what we actually do. What are goal-setting frameworks?

Objectives and Key Results 106

Objectives and Key Results Drivers/motivators X-functional Clients 106

Martech

APRIL 8, 2022

Not long ago, marketing operations was the “clean-up-on-aisle-13” squad. But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. I’ll start with a playful quiz.

X-functional 109

X-functional Technology Technology Strategize 109

SaaStr

JULY 13, 2023

Startups come in all shapes and sizes on various stages of a timeline, yet it’s not surprising how many have the same questions and concerns about how to scale from x to y to z, the right time to hire and fire, and how to keep a team motivated during hard times. But since startups came into the mainstream, normal people started coming in.

X-functional 72

X-functional Closing Growth Contract 72

SalesLoft

SEPTEMBER 12, 2023

How CI works — and how to apply it Getting value from Conversation Intelligence How Conversation Intelligence helps teams outside of sales The CI feature trap: why some organizations miss the red flags How to get started with Conversation Intelligence from Salesloft What is Conversation Intelligence?

Conversion 52

Conversion Objectives and Key Results X-functional Technology 52

SalesLoft

SEPTEMBER 12, 2023

How CI works — and how to apply it Getting value from Conversation Intelligence How Conversation Intelligence helps teams outside of sales The CI feature trap: why some organizations miss the red flags How to get started with Conversation Intelligence from Salesloft What is Conversation Intelligence?

Conversion 52

Conversion Objectives and Key Results X-functional Technology 52

ConversionXL

AUGUST 5, 2021

Otherwise, you’ll end up with automations that lack cohesiveness and are prone to error. Before connecting the apps that make up your tech stack, make sure you fully understand your goals and how each component contributes to the customer experience. It’s critical that you start this process with the customer journey itself.

CRM 143

CRM Contact Consult X-functional 143

SaaStr

JULY 10, 2021

As part of the run up to 2021 SaaStr Annual in the SF Bay Area Sep 27-29, we’re taking a look back at some of our top sessions of all times. The way I understand this problem, briefly, just a set up a framework, is that there are a lot of interesting questions around it. Get best price tickets here!!! One thing is the timing.

Finance 101

Finance X-functional Start-ups Trust 101

Lead Fuze

JANUARY 2, 2024

But don’t let the term ‘strategy’ intimidate you; think of it like plotting out a treasure map where X marks the spot for achieving greater visibility and connection with customers who are already searching for what you have up your sleeve. This isn’t guesswork; it’s strategic empathy at play here.

Sales 52

Sales Strategize Niche Lead generation 52

PandaDoc

OCTOBER 3, 2023

Machine learning and artificial intelligence can handle them: analyze tons of data and make strategic predictions, cover multiple communication channels, provide valuable advice, and automate most of your routine tasks. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

OCTOBER 26, 2022

The benefits of TikTok for ecommerce brands don’t start and end with a sale. Rather, it is an infinite loop with no start or end point, and it empowers brands to establish more meaningful relationships with consumers that result in communities of brand loyalists, repeat purchases, and greater spending. TikTok users spent $2.5

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Highspot

MAY 20, 2022

Closing: Guides sellers on how to close deals, including working with intra-company functions like legal and deal desk. Renewal/Cross-Sell/Up-Sell: Supports post-sale motions, with updated messaging for existing customers. Ready to build a sales playbook that’s sure to set reps up for success?

Territory 52

Territory X-functional Cross-sell Sales 52

Lead Fuze

SEPTEMBER 2, 2023

Leveraging Proven Strategies Across Platforms Moving beyond conventional wisdom about search engine dominance opens up fresh avenues for growth. Remember: an optimal balance between visual appeal and functionality can significantly drive conversions in this smartphone-dominated era.

Click Through Rate 52

Click Through Rate Lead generation CTR Campaign 52

SaaStr

AUGUST 12, 2020

David Sacks, General Partner at Craft Ventures joins the New New in Ventures to discuss The Cadence and how to structure around it while building a start-up. When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. billion dollars.

Finance 109

Finance X-functional Launch Objectives and Key Results 109

Hubspot

OCTOBER 2, 2017

Ask follow-up questions. Buyer personas describe business pain, job function, and other firmographic data that sum up who a prospect is and what they care about. Your company probably already has demographic information on who makes up your customer base. Laughter is the best way to start a call.

X-functional 101

X-functional Sports Prospecting Follow-up 101

ConversionXL

JUNE 19, 2018

Rockboost process of building up a skill set: Personal T-shape plans. Create your agile process: Map (start at the end). Connect what you are doing to their strategic challenge. Get started and move on to automated solutions. Cross-sell/up-sell. Mobilegrowthstack.com – A framework for strategic mobile growth.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

SaaStr

APRIL 24, 2020

John joined Adobe through the company’s acquisition of Omniture in 2009, where he served as executive vice president of marketing, driving all marketing efforts to strategically advance the industry’s largest standalone web analytics business. Listen to the start of the episode for a promo code to our upcoming events!

X-functional 85

X-functional Strategize Retail Technology 85

ConversionXL

AUGUST 31, 2017

AB Tasty is a reasonably priced and simple to use tool that serves as a good starting point for companies just starting in conversion optimization. Here’s an anonymous review talking about some things they liked about Apptimize: It’s easy to set up and track tests. Omniconvert. Optimizely. Sentient Ascend.

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. You can toot your horn for a few months, but they’ll catch up. They’ll always catch up. They will catch up. The barrier of entry to starting new businesses has never been lower. Your competitor has feature X, you need feature X. Market saturation. Image source ).

A/B testing 162

A/B testing X-functional Price Gaming 162

Hubspot

JUNE 5, 2018

Whether you’re at a networking event, a party, a conference, or an office function, walking up to a stranger and introducing yourself can be terrifying. That means starting emails with, “My name is Aja Frost, and I’m an account executive for Zone,” will send my recipients straight to snoozeville. My name is … ”. I work for … ”.

X-functional 101

X-functional Territory Prospecting Contact 101

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

DECEMBER 10, 2019

In fact, the company I currently lead, Spotted Media, used these tactics below to acquire our first set of customers before we even had a fully functioning web site. and start asking yourself in-depth, meaningful questions about these professionals’ motivations. Send a follow-up. Create an ideal customer profile.

Customers 74

Customers Manufacturing X-functional Strategic planning 74

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Decline: New user sign-ups and revenue begins to decrease. X demos booked in introduction, X revenue in growth).

Launch 96

Launch Product Non-Profits GTM 96