SaaStr

AUGUST 29, 2022

If you haven’t already, sign up here for tickets before we sell out. 10 Lessons Learned Scaling to $1B Valuation with Drift’s Co-founders : Reaching unicorn status is nice validation, but the luster fades when founders can’t navigate the hidden challenges that come with uncharted territory.

GTM 101

GTM Growth B2B Territory 101

SaaStr

NOVEMBER 3, 2023

We’ve talked about Toast a bit here on SaaStr – most recently we wrote up the 5 Interesting Learnings from Toast at $1.1B Before talking about customer acquisition, it’s worth noting the greatest strength of Toast’s GTM motion — The partnership between their sales and marketing organizations. So, how do they get customers?

Growth 80

Growth Territory Referrals Customers 80

SaaStr

APRIL 25, 2023

One of the challenges they’ve faced with GTM is that they are a new technology sector, therefore, the traditional technology markets of other companies don’t necessarily always apply, so they’ve really had to draw on their experience overseas. It all goes together.

Engineering 77

Engineering GTM Territory Management Consulting 77

SaaStr

DECEMBER 14, 2023

They’re selling from SMBs, especially with Workspace, all the way through some of the largest Enterprises in the world. Then, there are regional teams globally in North America, Latin America, Europe, the Middle East, East Africa, Japan, and Asia Pacific. So, they’re set up where you don’t have only one model to choose from.

GTM 98

GTM Cross-sell Territory Retail 98

SaaStr

NOVEMBER 1, 2022

Companies in our region are good at achieving PMF and scaling to $1 million-$5 million ARR efficiently. Many of them will get gobbled up by the large platforms. That means showing up in every quadrant of your category, hiring A players, putting yourself out there. Learnings on GTM. That’s too tactical.

GTM 88

GTM Cross-sell Niche Strategize 88

Highspot

MAY 20, 2022

Sales plays can be created to support different regions, product lines, or buyer personas; this ensures that your reps’ tactics match different buyer needs. This will lead to uneven results: some reps may find their own way to sell the new product; others will struggle and fail to meet quota. Align your go-to-market teams.

Territory 52

Territory X-functional Cross-sell Sales 52

Sales Hacker

AUGUST 7, 2020

Regional Vice President of Sales. Regional Vice President of Sales. Social Centered Selling. Regional Vice President of Sales. Regional Vice President, Commercial Sales. Regional Vice President. Regional VP Sales. Regional Sales Director | Healthcare. Territory Account Manager.

Territory 121

Territory Presentation Strategic partnership Strategize 121

Sales Hacker

APRIL 10, 2018

Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. 1) Across regions. Regions often respond with a 1-2 year delay to the US Market. Regions often respond with a 1-2 year delay to the US Market. 2) Spanning markets.

Go To Market 73

Go To Market GTM X-functional Territory 73

ConversionXL

JANUARY 21, 2020

How do you coordinate the analytics setup of a web shop that sells their products all over the world—if you have to handle 10+ languages and currencies in over 80 countries? One Account for your company; One Property for all your websites; One roll-up View for all your websites; One View for each website. Account setup: Workaround 2.

GTM 73

GTM Territory Strategic planning Appointment 73

Salesforce

JULY 28, 2022

Elyse Archer , founder and CEO of She Sells, said this should start with the customer need: “What can you change in your processes, systems, and delivery to serve them best now?” Speed up rep success. I’ve been through the ups and downs of our economy over the years. said Batrawy.

Cross-sell 98

Cross-sell GTM Quota Contract 98

ConversionXL

JANUARY 22, 2020

About two years ago, I wrote an article on using Google Tag Manager (GTM) to personalize your website. But GTM is still critical to overcome its enduring limitations. Setting up Google Optimize and Google Tag Manager. You must set up each personalization experience separately. This is a nightmare to manage and measure.

GTM 110

GTM Objectives and Key Results Campaign Follow-up 110

Sales Hacker

MAY 26, 2021

Sales ops is responsible for supporting and enabling sales reps to sell efficiently and effectively. Sales operations teams bring a system of selling and structure to a sales organization. The focus is on things like reporting, territory management and later stage tasks such as contract negotiations and finance approvals.

Territory 60

Territory Objectives and Key Results Finance Cross-sell 60

Sales Hacker

JULY 14, 2021

This team brings a system to selling to the sales floor by providing clear sales processes, automating time consuming tasks, and deploying and upholding a sales methodology. Revenue Ops is lifted up and made better by each of the other ops functions.”. Messaging is disjointed when GTM functions are separate.

Territory 86

Territory GTM Sales Consult 86

Sales Hacker

APRIL 21, 2021

On Linkedin alone, a search for “revenue operations” in the US brings up almost 20,000 results. Traditionally businesses roll up their operations teams under the organization that they serve, resulting in siloed processes, software systems, and often, conflicting goals. Interned for Experian developing an international GTM strategy.

Finance 101

Finance GTM Cross-sell SQL 101

Sales Hacker

MAY 5, 2021

What better way than to round up the top RevOps professionals you need to be following, talking to and/or learning from? Even if you’re not in RevOps, our list of RevOps heroes offer advice everyone needs to hear (or, at least everyone in a GTM org). Keith Jones , Manager of GTM systems at MURAL. Want a bit more context?

GTM 100

GTM Consult Territory Real Estate 100

Gong.io

JUNE 11, 2021

Here at Gong, we define sales enablement as a function that helps the sales team sell better from the time each sales rep is brought on board, to the time they decide to leave the company. Reading from a script is NOT your answer to selling more. . Plus they can use these to follow up with more technical buyers.

Objectives and Key Results 103

Objectives and Key Results GTM Price Territory 103

Highspot

OCTOBER 23, 2023

Soft Launch A soft launch is a strategic release targeting a limited audience, often in a specific region or demographic. Create a Launch Plan Detail every step of your launch, from pre-launch activities to post-launch follow-ups. Let’s explore these strategies to set your product launch up for success.

Launch 59

Launch Negotiate Product GTM 59

Sales Hacker

FEBRUARY 7, 2018

How the numbers add up. One of the keys to growth in today’s business model is to identify the most effective and efficient GTM model using a variety of sales and marketing channels. To meet the growth potential a Go To Market (GTM) plan is imperative. What is required is a more modern GTM model that has layers of revenue.

Growth 87

Growth GTM SQL Strategic partnership 87

Gong.io

JULY 21, 2021

Sales teams can’t keep up with their tech stack. GTM leaders are demanding reliable and predictable growth. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. When those GTM execs ask you, “What is RevOps?” Is your goal selling to more customers? Increasing initial deal sizes?

Growth 62

Growth GTM Cross-sell Pipeline 62

The Lost Book of Sales

AUGUST 15, 2021

You’ve probably signed up for this newsletter thanks to my post called Age of distractions , which seems to have gone “viral” after I shared it with the great audience on Hacker News. GTM should be cohesive and comprehensive, because throwing reps into new territory without proper support is rarely a good idea.

Cross-sell 98

Cross-sell Gambling GTM Territory 98

Sales Hacker

NOVEMBER 25, 2019

Understand HOW to tactically sell against specific competitors. In fact, 60% of buyers prefer to connect with sales during the consideration stage , after they’ve researched the options and come up with a short list. Understanding how to sell tactically. Understanding the competitive landscape. Today’s buyer is educated.

Objection handling 73

Objection handling GTM Cross-sell Sales 73

Sales Hacker

MAY 12, 2021

Hold up: What is a talk track? By having a great discovery call, you are set up for a successful follow up meeting. Sales leaders know that selling is all about having conversations. Sales enablement leaders like Amy Looper , Founder of Relativity Sells, recommend creating talk tracks collaboratively.

Objectives and Key Results 76

Objectives and Key Results A/B testing Sales GTM 76

Lead Fuze

NOVEMBER 30, 2021

She also says you will probably be thrown new software tools every three months so it’s always important to stay up-to-date. They can ask questions too, which is new territory. (He’s He says that buyer intent data can help you catch leads early on and he also advises marketers to sell with empathy and improve their EQ.

Territory 52

Territory Consult Commission Sales 52

Hubspot

DECEMBER 5, 2014

However, there are still some topics that could use a little push away from boring into “interesting” territory. But FICO’s primary audience is made up of businesses, and the website discusses topics such as predictive analytics and decision management. (OK These videos feature real GTM customers rather than just “talking heads.”.

GTM 77

GTM Territory Entertainment Launch 77

SaaStr

NOVEMBER 4, 2022

CAC payback factors in all the health indicators of your business: GTM efficiency, ARR growth, churn rates, and gross margin. Partnering to sell to SMBs while you’re an expert in selling to enterprises. Partnering to sell in Europe, Latin America, or Asia with successful partners in those regions. Industry-wise.

Growth 17

Growth GTM Non-Profits Cross-sell 17

Sales Hacker

MARCH 12, 2018

After a full day of listening to some of the world’s most innovative sales and marketing leaders at Revenue Summit, I walked away with mindblowing learnings to help up my sales game and prepare me for 2018. Selling is a Team Effort. Everyone from pre-sales, sales, and post-sales are paired into single territory pods.

GTM 44

GTM Territory Sales Referrals 44

ConversionXL

APRIL 25, 2016

The GDN is made up of millions of websites, videos and mobile apps. In-App Purchases: You sell goods / services to users after they have downloaded and began using the app. In-App Purchases: You sell goods / services to users after they have downloaded and began using the app. AdMob : Advertise your app in other apps.

X-functional 88

X-functional GTM UX Objectives and Key Results 88

SalesLoft

JULY 11, 2019

How did Stephanie succeed at coming in brand new at Pendo and changing the GTM strategy? Jeremey: Like you, many of the folks that I’ve spoken to had some sort of hustle growing up. I was encouraged to be a little bit of a disruptive voice when I needed to be because this was new territory. That helped me a lot.

Engineering 45

Engineering GTM Territory Strategize 45

SaaStr

MARCH 31, 2022

Director of GTM Ops, Sapphire Ventures. So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. Panel: Colleen Kapase, VP of WW Partner & Alliances, Snowflake.

Cross-sell 84

Cross-sell Finance Strategize Technology 84

Sales Hacker

OCTOBER 7, 2021

We’re often encouraged to hide, toughen up, and bury our emotions. Your sales career project has ups and downs. You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Anything less is failure.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started. Account-Based Marketing.

B2B 99

B2B E-commerce Cold Call Represent 99

Martech

OCTOBER 10, 2022

The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. Disconnect 1: Fragmented marketing, sales and customer tactics versus unified GTM strategies. Review, refresh and optimize your GTM strategy continuously.

B2B 120

B2B GTM Customers Cross-sell 120

Sales Hacker

DECEMBER 8, 2020

Every one of those apps is custom built from the ground up, and Instabase exists because we ask why? The origin story is I grew up outside of Manchester in the UK. I grew up there and was there at school. And one of the catalysts for that was I had set up a company while I was at school, in high school.

Sales 99

Sales E-commerce Technology Technology 99

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. Distribution: Through what mediums will you sell the product or service?

Go To Market 69

Go To Market Process GTM Launch 69

Salesforce

MAY 2, 2022

Think about folks from different industries, regions, and educational backgrounds. Head of GTM, GTM Buddy, Atlanta, Georgia. Why you should follow Belal: He’s a go-to-market (GTM) leader and advisor for early-stage startups, including two that went public, two that have been acquired, and one that is now a Fortune Unicorn.

Gaming 98

Gaming GTM Consult Sales 98