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Why your marketing team needs training, not just tech, in the age of AI

Martech

The growing skill gap in marketing Having spent two decades teaching digital strategy at New York University’s School of Professional Studies, I witnessed firsthand the intense drive professionals have to develop emerging skills. Even the most advanced AI won’t deliver the expected results if your team isn’t prepared.

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How to unlock the power of personalization through edge computing

Martech

Maybe you’re in New York, and you’re shown a special offer localized for that city, while someone in London sees something completely different. When you visit a site, digital experience platforms use edge computing to personalize what you see in real time. It’s like walking into a store tailored just for you.

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The Powerful Psychological Principle ALL Salespeople Need To Use

Cerebral Selling

Provide Insight into THEIR Company or Team Sales expert Jeffrey Gitomer is the author of fifteen books, including New York Times bestsellers The Sales Bible and The Little Gold Book of YES! Listening to him speak at a conference one year, I heard him share a high-impact and relevant insight when it comes to building reciprocity.

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How to build a hyper-precise audience-first ad campaign

Martech

Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché.

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What Great Data Visualization Looks Like: 12 Complex Concepts Made Easy

Hubspot

A visualization doesn''t have to be complex to be high-impact. In this interactive visualization, the New York Times helps the viewer experience the difficult choices behind balancing a national budget. Not all people feel the recession equally," starts the New York Times in this interactive graphic.

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Olivier Pomel, CEO of Datadog: How to Build and Sell a Product that Customers Love (Video + Transcript)

SaaStr

Olivier: So I started the company with a longtime friend and coworker of mine, and by the way we started the company in the US, so despite the French accent and all of that, I’ve actually lived in the US since 1999, and it was natural for us to start a company in New York.

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Sales Pipeline Radio, Episode 257: Q & A with Adriel Sanchez @Adriel_S

Heinz Marketing

I learned very, very quickly that selling in Texas is very different from selling in Florida, from selling in California, from selling in New York, so you have a bunch of mini-markets going on in the United States, that’s one thing. And, schools were highly impacted. So sub-vertical segmentation is very, very important.

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