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What is Revenue Enablement?

Highspot

Imagine that only 28% of your sales reps expect to hit quota. As a sales leader, you’d probably scoff at this. But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance.

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3 Tips to Prepare Your Data for the AI Era

Salesforce

With the rapid growth and advancement of generative AI, it has become crucial for companies to skill up their teams with AI expertise. But, having a skilled team is only part of the equation; it’s also about having the right data in place to use it efficiently. So, where do you start? Good AI needs good data.

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Proven Strategies for Effective Sales Management

Highspot

Effective sales management is the core of any successful business. Read on as we break down why strong sales management matters, along with proven strategies to achieve it. It involves planning, organizing, leading, and controlling the sales activities within an organization to achieve its revenue targets and close deals.

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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce

Picture this: Your ecommerce website is up and running, and traffic is flowing in. Shoppers are finding you through your social channels , search engines , and paid media campaigns. You need to convert all those visitors into paying customers. How do you calculate a conversion rate? The challenge?

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Consistency is the cornerstone of good marketing. A playbook does exactly this.

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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

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Hitting your year-end numbers

Miller Heiman Group

Most direct sales reps have been sidelined from visiting their clients, and video calls have become the norm. But the last few months have made something glaringly apparent: the basics of performance may be executed differently, but those things that drive excellence in performance have not changed.