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Increasing Prospecting Results: Is it My Job as Sales Manager?

The Sales Hunter

Yes, it is your job, but are you willing to admit that you might not know how to do it? Too many sales managers think their role when it comes to prospecting is to merely measure the results, berate the underperformers and push those doing it to do it even more. Here are 4 things […].

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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

The problem is that going ultra-deep in a psychographic profile doesn’t actually help you craft a 30-character headline for fleet management software. Aiming your ad at everyone interested in fleet management software isn’t the solution either. Persist a bit and you might refine it to “Ages 25-45 in metropolitan areas.”

CTR 129
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Did martech break B2B marketing?

Martech

We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. Tracking prospect activity on our website. Tracking prospect activity on our website. SQLs (Sales Qualified Leads). SALs (Sales Accepted Leads). SALs (Sales Accepted Leads). It was the early aughts.

B2B 122
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Why Is Customer Acumen So Important?

Partners in Excellence

Speaking to sales enablement executives, fewer than 10% have any sort of business acumen programs in place. Yet these same leaders complain about the ability to connect to prospects and customers. Our worlds are complex, we face accelerating change, we face increasing uncertainty, we are confused, we feel isolated, we are exhausted.

Customers 109
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“I Don’t Have The Time To Coach!!”

Partners in Excellence

I spend a lot of time with sales managers, at all levels. Endless forecast and pipeline discussions–usually between managers and not with people. One on one’s are irregular, and easily pushed off when something the manager prefers to do. And every once in a while, they see a customer with their sales people.

Pipeline 111
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Sales Acceleration: A Sales Manager’s Guide

Veloxy

Salesforce is arguably the best customer relationship management system for B2B companies. While it checks a lot of boxes for Sales Managers, there’s still a lot of work that needs to be done to unlock Salesforce’s potential to accelerate sales at your company. What is Sales Acceleration? Table of Contents.

Sales 290
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Wouldn’t Sales Call Play-by-Play Analyses be Fun?

Understanding the Sales Force

Wouldn’t it be cool if, instead of the news that currently appears in your feed, or the sports analysis you just heard, you could read the news of your last few days of selling, or hear the play-by-play analysis of your sales call from earlier today? Example One: Dave had a tough few days on the sales trail.

Sports 73