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Incremental Sales and the Art of Following Up

The Sales Hunter

When I was 16, I worked for McDonald’s and one of the first thing they taught me was to “incremental sell” each customer by recommending one additional item after they placed their order. You’ll be amazed at the dialogue you will wind up having and the amount of incremental business you’ll get.

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2024 PPC budgeting: How to plan and secure your ideal budget

Search Engine Land

Decreasing sales cycle lengths. Generating higher-ticket sales. The pressure is on for marketing leaders as we round out the year. The directive is to end 2023 strong and prepare for 2024 long before it’s started. Although the new year is still weeks away, budget planning shouldn’t be a last minute shot in the dark.

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Enterprise businesses, it’s time to leverage sales engagement to unlock revenue

SalesLoft

Big growth targets are driving enterprise businesses back down to small and midsize businesses (SMBs), where there are hundreds of millions of dollars in incremental revenue available for the taking. According to small business statistics from the SBA, small businesses comprise 99.9% of US businesses. That’s a massive TAM — 32.5

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Email excellence: The top 10 traits of highly effective email marketers

Martech

But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. People with the kind of personality traits that set them up for success. Anybody can push the “send” button on an email campaign. What’s missing? Strategic thinking is essential to email success.

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How to Explain a Price Increase to Customers Effectively

Lead Fuze

Understanding how to explain a price increase to customers is an essential skill for any business owner, marketer or sales representative. In the current economic atmosphere, with its growing costs and supply shortages, it’s likely that companies may have to up their prices.

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5 mobile B2B advertising mistakes and how to correct them

Search Engine Land

Instead of “book a demo,” which might open a calendaring function that mobile users aren’t quite ready to use, try “ask us for a demo,” which puts the onus on your business development team to follow up. User flow and UX on mobile are different than it is on desktop.

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The Greatest Competitive Advantage You’ll Ever Know: Mental Health

Sales Hacker

So, yes, it’s time to start a conversation about mental health on your sales team. We’re going to learn why mental health is so important for your sales success and three simple steps to begin improving yours. I looked down at the expressionless cardboard face staring up at me. So strap in, because it’s about to get real, folks.

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