ConversionXL

JUNE 8, 2017

According to a recent academic study, “a typical Netflix member loses interest after perhaps 60 to 90 seconds of choosing, having reviewed 10 to 20 titles (perhaps 3 in detail) on one or two screens.” According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

MARCH 11, 2020

I’ll walk you through its potential benefits as well as nine use cases—all supported by real-world examples. According to a G2 study , 71% of B2B buyers look at product reviews during the consideration phase of purchases, and 61% like to see 11–50 reviews. . When does Instagram make sense for B2B? Customers crave social proof.

B2B 113

B2B Education Promote Referrals 113

PandaDoc

MAY 30, 2019

Those executives best understand the nuances, trouble spots, potential hacks, and overall use cases of the product. And while it might be tempting to consider every inbound lead who filled out a form in the right way as a qualified prospect, that’s simply not the case. Take action: Nurture leads with smart automations.

Contract 75

Contract Negotiate Strategize Sales 75

ConversionXL

JANUARY 1, 2013

After the study had finished, it was suggested to them that how much they liked the lecturer might have affected their evaluations. According to this study , most people will choose A. Just because you think you do your best work in [insert time of day here] doesn’t mean that’s always the case. What will you do?

Price 113

Price Drivers/motivators Gaming Meeting 113

ConversionXL

NOVEMBER 18, 2014

AWeber conducted a study to determine what kinds of email subject lines performed best. For more: Intercom has a useful description of user onboarding considerations to use as inspiration for your micro-conversion confirmation emails. Studies suggest that customer satisfaction just isn’t enough to drive repeat purchases or loyalty.

Click Through Rate 124

Click Through Rate E-commerce Retail Cross-sell 124

Sales Hacker

AUGUST 7, 2020

A recent study analyzed data from thousands of events over a five year period and found that approximately 70% of professional event speakers are male. Alexandra (Case) George. Every detail is important, but here’s something you can’t afford to overlook — diversity. VP New business – Sales leader. Milly Gadd. Demandbase.

Territory 121

Territory Presentation Strategic partnership Strategize 121

ConversionXL

MARCH 13, 2013

Studies consistently show that people are obsessed with vanity metrics and we suck at measuring actionable data (see this one , this one , I could go on forever… and I will. I also use a range of email tools including Gmail, MailChimp and Intercom (another app for SAAS companies). We all do it.

Minimum Viable Product 111

Minimum Viable Product Follow-up Campaign Start-ups 111

Sales Hacker

OCTOBER 30, 2017

In a truly wonky-but-useful study done for a fast food restaurant, marketers attempted to figure out how to sell more milkshakes. Check out this video for more detail about the milkshake story: And in case you’re thinking “I don’t sell milkshakes,” check out how JTBD has been a driving force for Des Traynor and Intercom.

Follow-up 62

Follow-up Up-sell Cold Call Drivers/motivators 62

Heinz Marketing

SEPTEMBER 16, 2019

Jump on high intent leads in the moment with Intercom, the business messenger that extends the reach of your team 24/7. Intercom creates more opportunities for you by booking meetings and collecting data from leads automatically. Take Intercom user Elegant Themes. They now convert 25% of leads through Intercom’s messenger.

Pipeline 66

Pipeline Represent Sales Follow-up 66

ConversionXL

AUGUST 21, 2019

An email sequence can include several offers, such as webinar invitations, blog posts, case studies , and more. Case study: Culture Amp. Intercom knows this isn’t their last chance to connect with you, and they’re betting that they’ll continue to grow most effectively by asking you to spread a little brand awareness.

B2B 131

B2B Objectives and Key Results Prospecting Start-ups 131

ConversionXL

JUNE 2, 2022

In this article, we’ll break down nine account-based marketing case studies from brands that hit and exceeded their business goals with ABM strategies and tactics. To attract speakers from companies like Microsoft and MTS Intercom, iRidium was generous in their approach. That’s why it’s locked.

Electricity 105

Electricity Campaign Pipeline Follow-up 105

ConversionXL

MARCH 15, 2016

Nate Munger from Intercom explains why the answers to these questions are important… Nate Munger , Intercom : “Some new users expect you to welcome them and show them around the place, while others prefer you to get out of their way as soon as possible and let them figure things out for themselves. via Intercom).

Gaming 90

Gaming Non-Profits Start-ups UX 90

ConversionXL

JULY 9, 2015

For many SaaS and cloud service providers, 100% of customers sign up for a free trial as part of the sales process — yet one study suggested that even the best-in-class of SaaS marketers were losing a staggering 75% of those who signed up for a free trial before they entered their credit card details. Seems predictable, yeah?

A/B testing 108

A/B testing Follow-up Referrals Conversion 108

Hubspot

MAY 29, 2018

Brands are generating more than ever, with one study counting a 300% increase this year compared to last. And a quick search of ‘ content marketing law ’ confirms this is the case more or less across the board: on average, 19 out of 20 pieces gets little to no attention. We don’t have to bin the playbook?—?we we can rewrite it.

Strategize 78

Strategize Technology Technology Represent 78

Lead Fuze

JANUARY 2, 2024

An audit lets us see what sticks; maybe ‘How-To’ guides light up engagement fireworks or case studies make readers stick around like gum under desks? Time for some digital archaeology because there’s gold in them hills—or insights in past performance data anyway. But wait—there’s more.

Sales 52

Sales Strategize Niche Lead generation 52

ConversionXL

APRIL 4, 2014

Why not feature a case, or some nice manly accessory to go along with my new purchase? According to a joint study by Econsultancy & Adobe, 63% of companies surveyed do not have the ability to target personalized web content in real time & 27% disagree that it’s even important. How Can We Make Online Buying More Personal?

Retail 112

Retail Objectives and Key Results Sales Follow-up 112

Sales Hacker

DECEMBER 8, 2017

Technologies like Drift and Intercom are eating lead forms and decreasing sales cycles at an unprecedented rate. In case you missed it, we reported over 700+ systems. This generation is probably the most studied so far in human history – it won’t be difficult to learn what they want and how to give it to them.

Sales 96

Sales Cross-sell Up-sell Pipeline 96

SaaStr

MARCH 5, 2019

We did a spring soiree and Eoghan McCabe from Intercom and we were talking about transparency. What he said at Intercom is that Interom now at nine figures in revenue, there are so many issues and so many problems. And so we analyze and study and share diversity at the team level and not just kind of like the aggregated level.

Objectives and Key Results 59

Objectives and Key Results Cross-sell Trust Product 59

SaaStr

MARCH 5, 2019

We did a spring soiree and Eoghan McCabe from Intercom and we were talking about transparency. What he said at Intercom is that Interom now at nine figures in revenue, there are so many issues and so many problems. And so we analyze and study and share diversity at the team level and not just kind of like the aggregated level.

Objectives and Key Results 54

Objectives and Key Results Cross-sell Trust Product 54

Martech

JULY 13, 2022

In a 2021 Qualtrics/ServiceNow study, 43% of respondents said they’d likely switch brands after only one negative customer service experience. Another study by Statista revealed that between 2016 and 2020, 40% of U.S. Examples include Zendesk Support Suite, Zoho Desk, and Intercom. Being more competitive.

Service 90

Service Customers CRM Customer Relationship Management 90

ConversionXL

JULY 5, 2017

This makes sense, especially when you think about how most people learn about conversion rate optimization (namely through case studies where small CTA tweaks lead to huge lifts). That’s the case with TaxJar, where a solid amount of copy is devoted to explaining this is a free trial (no credit card required). Bulletproof.

A/B testing 131

A/B testing Start-ups Follow-up Contact 131

ConversionXL

JULY 5, 2017

This makes sense, especially when you think about how most people learn about conversion rate optimization (namely through case studies where small CTA tweaks lead to huge lifts). That’s the case with TaxJar, where a solid amount of copy is devoted to explaining this is a free trial (no credit card required). Bulletproof.

A/B testing 115

A/B testing Start-ups Follow-up Contact 115

Heinz Marketing

MARCH 26, 2018

And those pieces can be things that perform really well for us, our case studies. We want to make sure that have case studies. We use, Intercom across all our products to communicate with our customers. With Intercom, with heap analytics, with product usage. We do a ton of trying to catch you blog content.

Pipeline 58

Pipeline Campaign Sales Territory 58

ConversionXL

JUNE 2, 2020

I’m a category connoisseur in this case. Or, in some cases, they don’t even bother to make it clear who it’s for. Salesforce, Intercom, Hubspot, Drift, Optimizely, etc). This is when you double down on a single attribute—you’re known as the best for one aspect or use case. Once novel features are now table stakes.

A/B testing 162

A/B testing X-functional Price Gaming 162