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Is The Future Of Selling PLG?

Partners in Excellence

I read a lot of commentary from “experts” about PLG–Product Led Growth. Apparently, much of the “future of sales,” will be driven by PLG initiatives. PLG is great for sales. Plus we aren’t measured on our customers’ success, we have quotas to sell products!

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Is The Future Of Selling PLG?

Partners in Excellence

I read a lot of commentary from “experts” about PLG–Product Led Growth. Apparently, much of the “future of sales,” will be driven by PLG initiatives. PLG is great for sales. Plus we aren’t measured on our customers’ success, we have quotas to sell products!

Sell 118
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Is Selling Dead Or Dying?

Partners in Excellence

It’s interesting to see continued predictions of the death of selling. Some focus on PLG types of approaches, where the product sells itself–at least until one wants to scale that to the enterprise level. I tend to read widely, one of the areas I study is the future of procurement. Hmmm, what am I missing?

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5 Lessons Learned Evolving From A Sales-Led To Product-LED Go-To-Market Strategy With Planday Director of Growth Frederic Linfjard (Video)

SaaStr

Some of the benefits of PLG are: The ability to grow faster A more accessible product for potential customers Greater communication and closeness with customers At this week’s Workshop Wednesday — held every Wednesday at 10 a.m. So how do you go toward PLG after you’ve already scaled the company through an SLG motion?

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Thinking About PLG

Partners in Excellence

I’ll confess, upfront, that I’m skeptical, perhaps even a little cynical about Product Led Growth (PLG). PLG based strategies only apply to products in which an individual can acquire and get some value from a product. They think it’s an easy way to sell just by pushing products. He couldn’t think of one.

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Customer Success—and PLG—as a Profit Center

Heinz Marketing

There’s also a school of thought called PLG (product-led growth) that serves as a great strategy for expansion. With PLG, marketers use tools to leverage data that shows how employees at customer accounts are interacting with their product. By Lauren Bensussen , Senior Marketing Consultant at Heinz Marketing.

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15 Most Popular SaaStr Annual 2022 Sessions (So Far!). See You Sep 13-15!!

SaaStr

If you haven’t already, sign up here for tickets before we sell out. 10.000 SaaS CEOs, Founders, Revenue Leaders, and VCs will join us for 3 days of tactical content, networking, and epic evening events when the Cloud comes to San Mateo. Take a look at just some of the most popular sessions (so far!):

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