Search Engine Land

JANUARY 16, 2024

Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. Report 1: Landing page performance This report will look at landing page performance segmented by channel.

UX 116

UX Represent Niche Clients 116

Search Engine Land

MARCH 13, 2024

However, one consistent pain point has been the lack of visibility into search queries triggering ads. This report provides visibility into: The actual search queries your ads appeared for. Via the Google Ads API. Using a Google Ads script that leverages the API report. What data is now available?

CTR 119

CTR Campaign Conversion Process 119

Search Engine Land

FEBRUARY 15, 2024

Ad-to-landing page alignment. Mobile website UX Optimizing mobile landing pages for conversions is crucial for making the most of your paid media. Dig deeper: 5 tips for creating a high-converting PPC landing page Get the daily newsletter search marketers rely on. These include: CRM setup.

B2B 106

B2B UX CRM Campaign 106

Search Engine Land

SEPTEMBER 5, 2023

The feature, which is also available on Dynamic Search ads (DSA), enables you to manually specify which URL to show your PMax ads to. ” “Now, with this new URL rule, I can tell PMax to only redirect users to pages that include them. Visit the Google Ads Help Center for more information on the URL Contains in DSA.

Engineering 141

Engineering Campaign Launch Service 141

Search Engine Land

MARCH 22, 2024

” a Google spokesperson told Search Engine Land. These queries are often more complex, or involve questions where it may be helpful to get information from a range of web pages – like “how do I get marks off painted walls.” Don’t worry, Google will continue to show ads in these experiences. Now some users in the U.S.

Launch 145

Launch Engineering Technology Technology 145

Search Engine Land

APRIL 26, 2024

” Google added: The March core update ranking improvements , which tackled spam and low quality content on Search, are now finished rolling out. Google also updated help center page outlining how site owners can debug drops in Google Search ranking. A negative rankings impact may not signal anything is wrong with your pages.

Engineering 144

Engineering User Experience Launch Start-ups 144

Search Engine Land

FEBRUARY 22, 2024

Google Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign management. This article explores key considerations for optimizing location targeting in Google Ads campaigns. Connecting geotargets to localized landing pages.

Territory 115

Territory Campaign Lead generation Strategize 115

Search Engine Land

SEPTEMBER 20, 2023

Automatically created assets is a campaign-level setting that enhances the relevance of your Search ads by generating custom headlines and descriptions based on your ad’s context. ACAs can boost ad relevance by matching ads and landing pages better, however, it means ceding control to Google’s AI.

Campaign 143

Campaign Engineering Process Customers 143

Search Engine Land

SEPTEMBER 29, 2023

A local SEO practitioner should regularly analyze information about organic user locations, behaviors, and landing pages accessed from search results. For local businesses, individual location pages often receive fewer users since they’re a small piece of the total traffic count.

Objectives and Key Results 128

Objectives and Key Results Territory Campaign Growth 128

Search Engine Land

FEBRUARY 28, 2024

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this report, you need to link your GA4 profile with your Google Ads account Why we care. If no account is linked, you will see a page that prompts you to link to an ads or publisher account.”

Launch 119

Launch Campaign Engineering Process 119

Search Engine Land

OCTOBER 26, 2023

Google today is adding search themes – a new, optional signal – to Performance Max. As Google explained: “When you add search themes, you’re telling Google AI you want to reach that traffic in your Performance Max campaign across all Google Ads inventory, including Search, YouTube, Gmail, Discover, Maps, and Display.

Campaign 122

Campaign Launch Promote Engineering 122

Search Engine Land

SEPTEMBER 6, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Contact 129

Contact User Experience Engineering Trust 129

Search Engine Land

APRIL 17, 2024

Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events. Key events appear in Analytics reports but aren’t directly eligible for reporting or bidding in Google Ads.” That’s why Google added the Business Objectives collection to GA4 in June 2023.

Conversion 124

Conversion Gaming Objectives and Key Results Referrals 124

Martech

APRIL 18, 2024

Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events. Key events appear in Analytics reports but aren’t directly eligible for reporting or bidding in Google Ads.” That’s why Google added the Business Objectives collection to GA4 in June 2023.

Gaming 110

Gaming Conversion Objectives and Key Results Referrals 110

Search Engine Land

JANUARY 25, 2024

Google Ads has rolled out an updated UI to a small number of accounts. If you can’t find your reports when you log into Google Ads, it’s because they’ve been moved to the “Insights and reports” section. Why we care. All your performance reports can now be found there. First spotted. ” Why now?

X-functional 120

X-functional Campaign Engineering Process 120

Search Engine Land

SEPTEMBER 7, 2023

a user landed on a thank-you page). a user landed on a thank-you page). While they are primarily used for Google Ads, SEOs can still leverage them to gauge user behavior and site activity. Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe.

GTM 140

GTM Campaign Follow-up Start-ups 140

Search Engine Land

OCTOBER 18, 2023

If you’ve ever audited a Google Ads account, you know you’re likely to find a few obvious and very correctable issues – especially if you’re working from a checklist. Things like: Newer campaign types (such as Performance Max and Demand Gen campaigns) are missing important guardrails that could improve performance and reduce wasted ad spend.

Launch 113

Launch Campaign B2C Trust 113

Search Engine Land

OCTOBER 19, 2023

Google AdSense has rolled out related search for Auto ads. The new feature shows search terms that are relevant to the content on the pages your users are viewing. This new feature helps to improve an advertiser’s targeting precision by ensuring that only contextually relevant ads are delivered to users. How it works.

Launch 120

Launch User Experience Engineering Process 120

Search Engine Land

NOVEMBER 16, 2023

Google has updated its search quality raters guidelines for the first time in 2023 with a number of updates including simplifying the needs met scale, adding some more modern examples and some other minor changes. The post Google updates search quality raters guidelines appeared first on Search Engine Land. What changed. Why we care.

Consult 139

Consult Engineering 139

Search Engine Land

AUGUST 31, 2023

Ad copywriting With 15 headlines and four descriptions in every responsive search ad, we can simultaneously develop and test many ad copy variations. Manually drafting ad copy can be time-consuming, though. ChatGPT will rarely deliver perfect ad copy. Here are a few ways I use it daily.

Angle 133

Angle A/B testing Campaign Strategize 133

Search Engine Land

DECEMBER 4, 2023

And software companies added genAI to their tools to simplify mundane tasks. Almost overnight, people began using it to write emails, blog posts, code, and ad copy. Even in its initial form, I found plenty of uses : Generating keyword ideas from seed keywords or landing page URLs. Built on OpenAI’s GPT-3.5

Objectives and Key Results 115

Objectives and Key Results Campaign Launch Strategize 115

Search Engine Land

NOVEMBER 27, 2023

Google Search supports discussion forum and profile page structured data. In addition, Google added new Search Console reports to support those who added structured data to their pages, the company announced. Profile page structured data. Profile page structured data. Search Console reports.

Click Through Rate 138

Click Through Rate Follow-up Promote Engineering 138

Search Engine Land

JUNE 12, 2023

Quality score is a useful metric for PPC marketers looking to gauge how well their ad quality compares to other advertisers. Google states that “a higher quality score means that your ad and landing page are more relevant and useful to someone searching for your keyword, compared to other advertisers.”

CTR 99

CTR Click Through Rate User Experience Conversion 99

Search Engine Land

FEBRUARY 14, 2024

The platform added this feature in preparation for the enforcement of Google’s EU User Consent Policy (EU UCP), which will require advertisers to send it verifiable consent signals if they want to serve personalized ads in the UK and European Economic Area (EEA). What Google is saying. ” Who’s affected by EU UCP?

Campaign 128

Campaign Engineering Process 128

Search Engine Land

NOVEMBER 16, 2023

Apple reportedly asked Amazon to stop competitor ads from appearing on its product pages. In response, the retail giant allegedly agreed to only serve ads and recommendations at the very bottom of Apple product pages – a gesture it doesn’t provide to rival brands like Samsung and Microsoft. What this means.

E-commerce 117

E-commerce Product Retail Drivers/motivators 117

Martech

APRIL 19, 2024

year-over-year growth for lead ad submissions in 2023 compared to 2022. billion lead ad submissions globally during 2023, marking the first time Meta surpassed 1 billion lead ad submissions in a year. An instant form lead gen ad. Petrullo ran PPC ads on search platforms for years, but she’s shifting her agency’s strategy.

B2C 113

B2C Lead generation B2B Campaign 113

Search Engine Land

FEBRUARY 12, 2024

or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range of ideas instantly and significant time-saving benefits. These generated assets complement the ones provided by advertisers for their responsive search ads, enhancing the overall ad content. Why we care.

Campaign 121

Campaign Process 121

Martech

FEBRUARY 12, 2024

or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range of ideas instantly and significant time-saving benefits. These generated assets complement the ones provided by advertisers for their responsive search ads, enhancing the overall ad content. Why we care.

Campaign 110

Campaign 110

Search Engine Land

MARCH 5, 2024

Elizabeth Tucker, Director of Product, Search at Google, told Search Engine Land that the update will help reduce unhelpful content in Google Search by 40%. Google made “changes to multiple core systems,” he added. A negative rankings impact may not signal anything is wrong with your pages. Previous core updates.

Engineering 145

Engineering Start-ups User Experience Technique 145

Martech

JANUARY 9, 2024

The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Create forms and landing pages. Personalize landing pages on the fly. Create intelligent campaigns.

Campaign 125

Campaign Consult Prospecting Technology 125

Search Engine Land

JANUARY 9, 2024

Beyond this date, visitors will encounter a “page not found” error, Google announced. Ad campaign issues. If your Ads campaign is linked to a website from Google Business Profile, either change the link before March 1 to keep your ads running or choose to pause your campaigns. Why we care. Squarespace.

Campaign 141

Campaign Engineering Follow-up Process 141

Search Engine Land

OCTOBER 16, 2023

NP Digital once again is leading the way in the ninth annual Search Engine Land Awards. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. If you haven’t yet, make sure to register for free for SMX Next.

Engineering 136

Engineering Non-Profits A/B testing Growth 136

Search Engine Land

NOVEMBER 22, 2023

More guidance around rating page quality for forums & Q&A pages Google added a new block of text to instruct raters on how to rate the quality of forum and Q&A pages, specifically in situations where the discussions are either brand new, or drifting into “combative,” “misleading” or “spammy content.”

Meeting 141

Meeting Represent Engineering Conversion 141

Search Engine Land

NOVEMBER 7, 2023

Dig deeper: How to optimize your social media pages for search How to ensure your content is optimized for social media Technically speaking, the tags you need to pay close attention to here are your OpenGraph (OG) tags. OG tags are also specified further down on the page. The Facebook Sharing Debugger.

Retail 111

Retail Engineering Presentation Referrals 111

Search Engine Land

OCTOBER 24, 2023

Is Google testing placing ads between organic search results? He shared a screenshot of the SERP on X: Here’s a video of it Stox shared on X: I don't think this would count as page 2. He shared a screenshot of the SERP on X: Here’s a video of it Stox shared on X: I don't think this would count as page 2.

Real Estate 140

Real Estate User Experience Engineering Process 140

Search Engine Land

APRIL 19, 2024

Have you ever been in a situation where not everyone was on the same page? Website or landing page development Analytics Strategy development Revenue operations/CRM work Organic social management Creative design This is only a partial list! The same thing goes for landing page optimization and development.

Contract 105

Contract Clients CRM Meeting 105

Search Engine Land

SEPTEMBER 22, 2023

TikTok is testing displaying links to Google search results from its own internal search results page. TikTok added to its search pages a small link with a Google logo to its search results page. The feature, which is being trialed globally across several different markets, is not an ad unit, the spokesperson said.”

Engineering 123

Engineering Market share 123