Search Engine Land

APRIL 10, 2024

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Each year, the search giant updates these specifications in a bid to try and improve shopping on its platform.

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Product Government Finance Price 121

Search Engine Land

MAY 29, 2024

John Anderson, previously head of product/payments at Plaid, hired as SVP/GM of PayPal’s consumer group. PayPal already offers an “Advanced Offers” ad product that uses AI to serve PayPal users with targeted discounts from merchants whenever they make a purchase. Between the lines.

Networking 86

Networking Profit margin Launch Finance 86

Search Engine Land

SEPTEMBER 14, 2023

Although each update may seem inconsequential on its own, together, these new tools can influence how consumers search for products and redirect more searches to Amazon. This new tool, which is an improvement on Amazon’s existing visuals search engine, allows consumers to add text as well as images to search for matching products.

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Launch Retail Engineering Trust 132

Martech

NOVEMBER 7, 2023

Walmart and NBCUniversal are launching a new commerce partnership that allows streaming viewers to shop items featured in a hit TV show. During commercial breaks, same or similar products appear in a carousel that viewers can flip through with their TV remotes. The QR code takes them to a Walmart checkout on their phones.

Launch 92

Launch Retail Technology Technology 92

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. and Puerto Rico.

Retail 92

Retail Networking Strategic partnership Campaign 92

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 97

Retail Networking Profit margin Technology 97

Martech

MARCH 30, 2022

Google Cloud’s Retail Search aims at providing retailers with Google-quality search capabilities on their own sites as part of the Google Cloud Discovery Solutions for Retail suite of products. Retail search capabilities. Retailers in a number of countries, including Lowe’s in the U.S.,

Retail 96

Retail E-commerce Commission Launch 96

Martech

MAY 27, 2022

Shoppable video and display units can be seen by users in the Instagram Marketplace as they shop products from specific grocery retailers. Read next: How Instacart’s new ad products disrupt grocers. The post Instacart launches shoppable ads appeared first on MarTech. Video and display units.

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Launch E-commerce Retail Campaign 118

Search Engine Land

SEPTEMBER 19, 2023

Pinterest just rolled out a bunch of fresh and upgraded ad products. Here’s a roundup of the platform’s key ad product announcements you need to know about. Product Spotlight Premiere Spotlight allows brands to exclusively own premium ad placements on Pinterest, ensuring their campaigns get maximum exposure.

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Product Retail Entertainment User Experience 130

Search Engine Land

JUNE 8, 2023

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. Currently, the company sells the majority of ads to retailers looking to promote products on Amazon’s search results. having made $9.5

Launch 94

Launch E-commerce Sports Retail 94

Martech

SEPTEMBER 26, 2022

Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. The Immersive games and other experiences are aimed at discovery of the Walmart brand and their products at the top of the marketing funnel. Why we care.

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Launch Electricity Strategic partnership Gaming 105

Search Engine Land

AUGUST 8, 2023

Google Ads is launching several new features to help drive efficiency for digital marketers, including: Enhanced insights – Google Ads is updating its product page with more details regarding product issues, for example, stock inventory, missing feed information and high bidding targets (like ROAS). What’s new?

Launch 96

Launch Retail Campaign Engineering 96

Martech

NOVEMBER 29, 2022

LiveIntent’s Identity Enrichment app helps brands enrich customer records with high-quality data and reduce duplicate CRM records,” Mano Pillai, Chief Product Officer at LiveIntent, explained. The post LiveIntent launches Identity Enrichment on Salesforce AppExchange appeared first on MarTech. Dig deeper: What is identity resolution?

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Launch CRM Retail B2B 101

Lead Fuze

OCTOBER 5, 2023

That’s not just great customer service – that’s retailers using AI. This transformative technology is reshaping the retail landscape, making shopping experiences more personalized than ever. AI isn’t just helping retailers run smoother operations. How many retailers are using AI?

Retail 52

Retail E-commerce Profit margin Price 52

Martech

JUNE 8, 2022

Primary use cases, he said, include fashion, retail, CPG and media. In addition to the recently announced integration of TikTok with Commerce Cloud, enhancements include: Commerce Marketplace, allowing brands to display and sell products from other companies, increasing cart value and earning commissions. New to marketing cloud.

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Launch Commission Retail Campaign 107

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think.

Launch 110

Launch Product Campaign Cold Call 110

Search Engine Land

AUGUST 3, 2023

The supermarket is also planning to host demo stations at weekends where shoppers can sample products. Walmart's Senior VP of Retail Media, Ryan Mayward, has said the chain's new ad offerings present a huge opportunity for both advertisers and shoppers. SUBSCRIBE See terms. What has Walmart said?

Launch 91

Launch Territory Retail Campaign 91

Martech

JANUARY 26, 2022

Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more than 6 billion times per day on the social platform. Shopping Lenses provides product information and SKU-specific purchase capabilities. Results for brands.

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Launch E-commerce Retail Price 99

Search Engine Land

AUGUST 9, 2023

Newegg, an American online retailer, now summarizes customer reviews using ChatGPT, the company announced. The AI-generated summaries of customer reviews – called Review Bytes – appear on product pages, highlighting pros and cons. Amazon was testing AI-generated summaries or product reviews , as we reported in June. Why we care.

Product 91

Product Retail Launch Price 91

Martech

FEBRUARY 25, 2022

Amazon is still the space to launch brands despite intense competition. For brands, that means it’s still the place to launch products and connect with customers. The amount of competition on Amazon can be discouraging for new brands, but the payoff from executing the right launch strategy can be rewarding.

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Launch E-commerce Transportation Retail 101

Salesforce

FEBRUARY 28, 2024

Ice cream brand Enlightened made the most of their relationship with rock band Metallica to speed up product innovation. Plus, Enlighten’s innovation efforts brought in Salesforce partners, making it a model for AppExchange product success. In 2024, product innovation is a necessity.

Product 59

Product Non-Profits Launch Finance 59

Search Engine Land

FEBRUARY 27, 2023

Additional languages for automatically created assets will be launched later this year. A new customer acquisition goal for Search campaigns has been launched globally. Baltic Born, a fashion retailer, is an example of one such business with an ambitious revenue growth target. Connect with new customers on Search.

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Launch Customers Retail Campaign 95

Search Engine Land

DECEMBER 1, 2022

Instacart advertisers now have more options to promote their products on the platform. This week, Promotions were launched in the Ad Manager, giving brands access to Coupons, and Stock Up & Save campaigns. In October, Instacart launched an easier way for advertisers to create and manage their campaigns. What Instacart says.

Promote 83

Promote Launch Campaign Retail 83

Salesforce

SEPTEMBER 1, 2021

Artificial intelligence (AI) has become the poster child for the old adage, “Work smarter, not harder” — especially when it comes to AI retail merchandising. Case in point: Einstein-driven AI product recommendations make up 4%-26% of revenue, and increase average order value (AOV) by up to 10%. higher basket rates, 4.8X Are you ready?

Retail 98

Retail CTR Click Through Rate B2C 98

Search Engine Land

JANUARY 11, 2024

Microsoft is launching a new AI-powered solution that automatically generates banner ads in seconds. Retail Media Creative Studio will be available in preview within the Microsoft retail media platform later this month. Why we care. How it works. Automated optimization. Highlights. What Microsoft is saying. See terms.

Retail 116

Retail A/B testing Click Through Rate Launch 116

Salesforce

OCTOBER 7, 2021

If you’re a retailer, you don’t wait until November to think about the holidays like the rest of the world — you rev up during the summer for holiday ecommerce success. As a professional who’s spent over 20 years in retail, here are my top tips to accurately measure how well your holiday efforts really perform. Get the guide.

Retail 96

Retail A/B testing Angle Campaign 96

Search Engine Land

MAY 21, 2024

More than 40% of Google shopping searches mention specific brands or retailers, per internal Google data, signaling shoppers rely heavily on brand reputation and imagery when making purchases. For example, an apparel brand could create fresh campaign imagery by blending real product shots with lifestyle scenes. The big picture.

Retail 85

Retail Launch Promote Campaign 85

Hubspot

AUGUST 18, 2020

According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them. But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase? Data Source: Lucid.

Product 101

Product Retail Technology Technology 101

Search Engine Land

NOVEMBER 1, 2022

Microsoft has just announced a slew of new product updates, including the global adoption of credit card ads. Credit card ads were launched last year to advertisers in the US and Canada. That ad-supported tier is set to launch on November 3. Let’s dive in. Credit card ads. Now, they’re available globally.

E-commerce 89

E-commerce Product Retail Price 89

Search Engine Land

DECEMBER 28, 2023

However, it was confirmed that Vidhya Srinivasan, who previously led product and engineering for ads, will take over leadership of the Ads team reporting to Google Senior Vice President Prabhakar Raghavan. Apparently, he just wanted “a new challenge” after working in advertising for 15 years. billion in lost ad revenue.

Retail 124

Retail X-functional Launch Non-Profits 124

Hubspot

MAY 28, 2024

With nearly 90 million active buyers , Etsy is one of the biggest ecommerce marketplaces for vintage and handmade products. However, now that Etsy allows dropshipping , it has become increasingly difficult to find quality products or get your small shop seen on the site.

Sell 58

Sell Retail Commission Manufacturing 58

Search Engine Land

MARCH 7, 2024

Microsoft announced a new feature to simplify cross-border advertising for retailers. The tech giant’s latest tool, Feed Labels, is set to launch in mid-March and is anticipated to be fully rolled outl by the end of the month. Alternatively, you have the option to showcase all products within a single campaign.

Cross-sell 118

Cross-sell Territory Retail Campaign 118

Search Engine Land

JUNE 29, 2023

These new price match monitors show you a product’s price after you purchase that product. Microsoft said they have “partnered with top US retailers with existing price match policies and will be adding more over time.” ” This is launching in the US search results soon, Microsoft told us.

Retail 120

Retail Price Launch Engineering 120

ConversionXL

NOVEMBER 4, 2021

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They determine what attributes the product needs to win against the competition. Start with product features.

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Product E-commerce Strategize B2B 127

Search Engine Land

NOVEMBER 20, 2023

Google has officially added a new filter to its shopping search results to show just products offered by small businesses. This feature seemed to launch shortly after the small business attribute went live but Google now officially announced it. What it looks like. Here is a screenshot: What Google said. ” Why we care.

Retail 123

Retail Launch Engineering Product 123

Search Engine Land

MARCH 13, 2024

Additionally, all global advertisers can now provide more engaging product information to shoppers through dynamic and personalized videos, as shown in the image below: Hero images in catalog ads. Ads with product tags expansion. This spring, Meta will launch Advantage+ Catalog ads with comprehensive reporting capabilities.

Retail 116

Retail Campaign Launch Networking 116

Hubspot

SEPTEMBER 19, 2018

For the past few years, augmented reality (AR) has been discussed as a useful but far-fetched solution, particularly in retail. However, partially due to the launches of Apple's ARKit and Google's ARCore , augmented reality is no longer a future possibility for retail -- it's here. Virtually Try On 3D Products.

Retail 75

Retail Price Technology Technology 75