ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. Having a product is not enough. Create a Sales Funnel for Your Product Use Facebook Ads to Drive Traffic to Your Lead Magnet Landing Page Tap Into Other People’s Audiences Build Traffic-Generating Assets Never Stop Optimizing!

Campaign 256

Campaign Product Niche Promote 256

Search Engine Land

MAY 7, 2024

Meta’s latest update will allow advertisers to automate parts of ad creation using brand products and guidelines to inspire the creations. Automating the ad-creation process frees up time for advertisers to work on other parts of account management tasks that can’t be automated. The big picture. Why we care. Key updates. Advantage+.

Launch 124

Launch Account management Campaign Up-sell 124

Hubspot

FEBRUARY 25, 2024

Candeeze is a small husband-and-wife D2C brand that sells freeze-dried candy online. They ran a unique launch strategy on TikTok, and their most-viewed video got: 32m+ views 3.5m+ likes 54.8k+ shares 15.7k+ comments It also gained them 280k followers in seven days. Those add layers to their story.

Launch 50

Launch Product Sell Follow-up 50

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think.

Launch 110

Launch Product Campaign Cold Call 110

Search Engine Land

JUNE 8, 2023

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. Meanwhile, Disney expects up to 70% of subscribers to switch to its ad-supported tier. having made $9.5 having made $9.5 Why the change?

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Launch E-commerce Sports Retail 97

ClickFunnels

JUNE 28, 2021

The post 9 Techniques To Effectively Sell A Product appeared first on ClickFunnels. You have a great product. You also need to know how to sell that product effectively. You can’t be effective at selling if you don’t know exactly who are you selling to. Who is Buying Your Products?

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Technique Product Sell Pitch 148

ClickFunnels

JUNE 30, 2021

The post 3 Ways To Introduce A New Product In The Market appeared first on ClickFunnels. You have a great product. We will also share the #1 launch mistake that you must avoid at all costs. So are you ready to put your product in front of your dream customers? So how can you use it to launch your product? #1

Product 148

Product Niche Launch Promote 148

Martech

JUNE 8, 2022

The NFT cloud, currently in closed pilot, will let brands securely (and with no coding required) mint, manage and sell non-fungible tokens within the Salesforce Customer 360 platform. This economy is all about experience, community, trust and what one might call products-as-a-service. NFTs for Commerce. New to marketing cloud.

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Launch Commission Retail Campaign 107

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products?

Product 77

Product Sell Education Launch 77

Search Engine Land

APRIL 1, 2024

If so, chances are you have to optimize massive amounts of product pages using a product information management (PIM) system. Managing and optimizing your ecommerce product data I’ll use some dummy PIM data as an example of my process. For my in-house position, I do this based on the product launch schedule.

Product 91

Product Launch Follow-up Start-ups 91

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Think of the user journey and the people who are using your products.

Product 91

Product GTM Cross-sell Commission 91

SaaStr

OCTOBER 8, 2020

We caught up with one of the SaaStr community’s favorite speakers, Dharmesh Shah CTO and co-founder of Hubspot on lessons learnings launching a second product. Hubspot recently expanded its Sales products and the learnings were top of mind. 4) What’s “material” in a second product? A lot harder.

Launch 96

Launch Product CRM Cross-sell 96

Martech

DECEMBER 6, 2022

Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of the busiest, brightest locations on the planet — Times Square — to launch their new campaign, “Lost Yet Found.”. The ad also closes with one of the best selling points for New Yorkers who are short on time. Image: OUTFRONT Media.

Launch 112

Launch Campaign Up-sell Technology 112

SaaStr

NOVEMBER 25, 2020

Both are two of the most impressive and inspiring public SaaS CEOs — but their products and companies couldn’t be more different. Veeva sells eight figure deals to a very small number of very sophisticated customers, while Twilio has a huge long tail and starts at $0.0085 a minute. It’s not just building the 1.0,

Product 141

Product Drivers/motivators CRM Launch 141

Lead Fuze

JULY 5, 2021

Deadly marketing on Facebook mistakes should be avoided in your new product launch marketing plan. . If you are in my boat though and are in the business of selling – you are more likely a very effective Wrath + Envy combo, with a dash of Pride thrown in for good measure. If your product is a highly specialized one (i.e.

Launch 59

Launch Product CTR Up-sell 59

SaaStr

MAY 4, 2022

So a top theme across SaaStr CEO interviews since 2017 or so, and across our 5 Interesting Learnings series with public SaaS companies, is … when should you go multi-product? Roughly: By $100m ARR, you probably have to be multi-product to scale at top-tier rates. A new product is often the answer. #1.

Product 99

Product Growth Up-sell Represent 99

Veloxy

NOVEMBER 30, 2023

Download Now: The Big Blue Book of Field Sales Sales Managers — be sure to read the 3 chapters on sales productivity and sales acceleration! This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. And then pass the book to your field reps.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

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Go To Market Growth GTM Product 103

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe? They rely on each other for success.

Product 110

Product GTM Construction Launch 110

Salesforce

APRIL 28, 2022

It’s a familiar scenario: You know you have a product that adds value, but it’s a crowded market and your competitors have great products as well. The answer: strong product messaging and positioning. . Positioning is the internal framework your team uses to pinpoint what makes your product special. . Sound good?

Product 98

Product Launch Entertainment CRM 98

Hubspot

MAY 11, 2018

Crowdfunding sites abound on the internet, and I’ve rounded up a few of the best. Since their launch in 2009, the company has helped 15 million people pledge $3.7 Indiegogo offers both live crowdfunding campaigns and a marketplace for innovative products. Finally, you feel like it’s the right time to raise some real capital.

Launch 88

Launch Product Price Legal 88

SBI

MAY 14, 2021

Allego Launches Enhanced Conversation Intelligence Product, Adds Significant New Artificial Intelligence Technology. Allego , the leading sales learning and enablement platform provider, today announced its enhanced Conversation Intelligence product. Needham, MA - May 11, 2021 - Enhanced Conversation Intelligence.

Launch 35

Launch Conversion Product Objectives and Key Results 35

ConversionXL

NOVEMBER 4, 2021

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They determine what attributes the product needs to win against the competition. Start with product features.

Product 127

Product E-commerce Strategize B2B 127

Sales Pop!

OCTOBER 27, 2021

Flogging products is disgusting pretty well sums up how I feel about salespeople who try to push the wares of their organization down my throat when I’m looking to get my needs satisfied. The flogging process is a one-way street where the sales person’s sole objective is to sell the product or service inventory they’ve got.

Product 95

Product Relationship building Launch Strategize 95

Lead Fuze

JUNE 26, 2023

Launching a successful marketing agency can be a daunting yet rewarding endeavor. You’ll learn about identifying your target market, balancing workload while setting up your business, and effective self-promotion strategies. Launch a successful marketing agency today.

Launch 52

Launch Niche Promote Clients 52

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Unveiling to the world the new campaign you've created just for that specific launch can be a relief. Let's say you've developed a great product, know your target audience, and could tell anyone you know about it because you know it so well. Experiment with messaging.

Product 97

Product Customers Launch Campaign 97

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market.

Product 63

Product Sell Cross-sell Education 63

Hubspot

APRIL 21, 2020

The other day, I signed up for a friend's solidcore Pilates class. But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. And then once you've launched, your work has only just begun. How to Launch a Mobile App. Define Success.

Launch 97

Launch UX Networking Cross-sell 97

ClickFunnels

JANUARY 27, 2022

You can create a course, sell it online, and potentially make thousands or even millions of dollars (many of our Two Comma Club Award winners are course creators). How do you sell it? A lot of entrepreneurs make the mistake of starting with what they’re going to sell… not who they’re going to sell it to. Have expertise?

Launch 215

Launch Sales Up-sell Pitch 215

Cerebral Selling

MARCH 4, 2024

That’s because in a profession often plagued by poor experiences and bad reputations, great sales leaders are not only a beacon of light to their teams, but the team engagement, development, and revenue production they drive can have a massive impact on a business! The result was a more powerful, human, and high-conviction way of selling.

Cross-sell 130

Cross-sell Sales Referrals Launch 130

SalesHandy

JULY 7, 2021

You might be new to SaaS products, or even been doing it for awhile – SaaS Sales aren’t easy. Figuring out how to generate sales for SaaS products might seem like a pretty daunting task. Selling software products might seem very lucrative, but it’s really challenging to generate leads and close them. .

Process 98

Process Product Sell Inside sales 98

ClickFunnels

DECEMBER 14, 2021

Six of those ten reasons are related to the customer’s buying experience : The site wanted me to create an account (24%) Too long/complicated checkout process (18%) I didn’t trust the site… (17%) I couldn’t see/calculate the total order cost up-front (17%) Website had errors / crashed (12%) There weren’t enough payment methods (7%).

Launch 278

Launch Sales Price Start-ups 278

SaaStr

OCTOBER 20, 2023

It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. After the launch of ChatGPT, they went from 30 leads a week to 10,000.

Growth 93

Growth Launch Territory Legal 93

Partners in Excellence

APRIL 11, 2024

Preface : Jill Konrath is one of the most well respected author, speaker, teacher on all things selling. She’s written 4 masterpieces on selling. Yet, if I wanted to start my own company it was necessary to learn how to sell. I was learning how and why different businesses used our products.

Sell 117

Sell Manufacturing Up-sell Consult 117

Sales Hacker

MARCH 8, 2024

You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. Partner data (or second-party data) provides additional intel on customers and prospects, and can also inform your product and feature roadmap. So this week’s breakdown on ELG has been a longtime coming.

GTM 97

GTM Growth Referrals Cross-sell 97

Hubspot

AUGUST 18, 2020

According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them. But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase? Skeptics might say no. Data Source: Lucid.

Product 101

Product Retail Technology Technology 101

SaaStr

MAY 30, 2024

It’s an end-user-focused growth model where your product drives acquisition, activation, expansion, and retention. Because the end user starts using the product, often through a self-serve motion. You want customers to understand the product and pricing and start using it on their own. The last is product-led.

Cross-sell 94

Cross-sell Customers Pitch Drivers/motivators 94