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The high cost of undervaluing experienced marketing leadership

Martech

Without this, messaging lacks resonance, product launches miss the mark and teams chase unqualified leads. He promotes fractional GTM consultants and CMOs through a newly launched certification program, offering independent senior marketing leaders the opportunity to leverage his brand, materials and methodologies for a fee.

GTM 68
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How work management tools are connecting marketing teams and processes

Martech

Monday.com joined this group when it launched Monday Marketer earlier this year. “We We noticed that a lot of our users were using Monday.com for marketing purposes such as project planning, strategic planning, SEO, rebranding campaigns and product launches,” said Galit Avior, a product manager for the company.

Process 117
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Facebook Launches Page Manager App for Android, and Other Marketing Stories of the Week

Hubspot

Facebook Pages Manager Launches on Android in Select Countries, From AllFacebook. Although audio messages are only available on a user-to-user basis, Facebook also launched an exciting update for business page owners this week. Website Redesign Planning & Progress Kit. The Pages app is now available on Android! and the U.K.

Launch 78
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10 questions to ask when auditing your email program

Martech

I also included a five-point plan for auditing your email marketing program before starting the strategic planning process. This gave you a foundation and direction for your planning process. Now: A 10-point email audit for strategic planning. A lot has changed since I wrote that column.

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How to Become a Marketing Manager

ConversionXL

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. Keep that report to share with your boss when you approach them to discuss your promotion. Know the magic.

Promote 141
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Advertising in local markets: A playbook for success

Martech

Local campaign costs are lower, enabling brands to invest strategically within targeted locales. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns. Seasonal trends impact consumer behavior. New competitors.

Retail 120
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How to Launch a Marketing Agency: A Comprehensive Guide

Lead Fuze

Launching a successful marketing agency can be a daunting yet rewarding endeavor. You’ll learn about identifying your target market, balancing workload while setting up your business, and effective self-promotion strategies. Launch a successful marketing agency today.

Launch 52