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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Benioff said customers will launch 1,000 of the bots at next week’s Dreamforce conference. Agentforce Two, with some Atlas Reasoning Engine components, is expected to launch in February. Processing.

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Spiro Broadens First Proactive Relationship Management Platform Beyond Sales with Launch of Smart Modules

Spiro Technologies

The post Spiro Broadens First Proactive Relationship Management Platform Beyond Sales with Launch of Smart Modules appeared first on Spiro.

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HubSpot experts share tips for successful CRM implementations

Martech

A new customer relationship management (CRM) platform is a big change for any organization, as well as for the people tasked with using the new system. HubSpot offers resources and personnel to help guide the process and provide support. Additionally, the HubSpot CRM is designed for a quick installation and fast time to value.

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LinkedIn Launches New Contacts Tool to Make Relationship Management Easier

Hubspot

Today, LinkedIn launched ''LinkedIn Contacts,'' a new tool to make it easy for users to build and maintain important relationships -- available on both LinkedIn.com and a new iPhone app.

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Launching a loyalty program: Best of the MarTechBot

Martech

Please list what technologies and actions are necessary to launch and maintain a customer loyalty program? What technologies and actions are necessary to launch and maintain a customer loyalty program? Customer relationship management (CRM) system. Loyalty management platform. Marketing automation platform.

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3 Ways AI Agents Bridge the Gap Between Remote and In-Office Workers

Salesforce

And because agents built with Agentforce have access to Salesforce customer relationship management ( CRM ) data like marketing, sales, service, commerce and industries, they provide real-time, data-driven insights, grounded in your business context, so teams and agents can make informed decisions and take action within the CRM environment.

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Best Partner Relationship Management (PRM) Apps to Manage Partner Programs at Scale

Hubspot

Partner relationship management (PRM) is a key part of growth for scaling businesses in many industries, and teams who have built a partnership program know how quickly spreadsheets and manual outreach become too much to handle. Why is Partner Relationship Management Important? PartnerStack. Partner Deals Portal.