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7 Expert Tips for Launching Location-Based Promotions

Hubspot

It’s early in the LBS game, but here is what some of the experts suggest you keep in mind when launching location-based promotions: 7 Expert Tips for Launching Location-Based Promotions. Make it Worthwhile: If you want people to check in when they get to your business, make sure it’s worth the trouble for them to do so.

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Microsoft enters the customer experience space

Martech

Microsoft this week announced the launch of the Microsoft Customer Experience Platform designed to orchestrate AI-driven customer journeys. What’s more, brands need to know what those who convert do post-purchase–this information helps companies win repeat business and encourage customer advocacy.

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When and how to move beyond performance marketing to brand strategy

Martech

Launching performance marketing campaigns through Google’s Performance Max or other avenues is straightforward and initially budget-friendly. As a result, brands can quickly become enamored with the process, escalating their spend as their business expands. This is the foundation upon which a sustainable brand strategy can be built.

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Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote

Martech

The technology can be used to generate more leads, increase revenue and drive repeat business or loyalty. Use genAI to help create and launch a re-engagement campaign aimed at lapsed customers. Furthermore, the ways marketers can infuse genAI at these stages fall into three main marketing goals for Padgett.

Customers 118
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7 Inspiring Examples of Real-Time Marketing in Action

Hubspot

Brand events like trade shows or product launches fall into this category, too. Pepsi launched their Diet Pepsi skinny during Fashion Week 2011. ChicagoCabbie Generates Repeat Business With Real-Time. Event driven real-time marketing embraces public events -- think a major sporting event, the Oscars, or Fashion Week.

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Marketers: Is Your Ecosystem Ready for 2020?

Hubspot

But simply launching more tools didn't get them the results they needed. Christopher Martin, Digital Marketing Manager at FlexMR, says that he amassed a large number of tools during his first few weeks on the job -- including Constant Contact for emails and Hootsuite for social media.

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19 questions to ask customer journey analytics vendors during the demo

Martech

What’s the long-term product roadmap and launch dates? What’s more, brands need to know what those who convert do post-purchase–this information helps companies win repeat business and encourage customer advocacy. What is the turnaround time for support queries/tickets? What new features are you considering?