Martech

FEBRUARY 2, 2022

Restaurant chain Denny’s has taken the opportunity to feature student athletes in an effort to continue to make an impact with younger diners while keeping momentum in their robust sports marketing play. They launched a new logged-in experience for Denny’s Rewards members that allows users to save and edit account details and preferences.

Sports 108

Sports Customers Gaming Launch 108

Martech

JUNE 11, 2024

Google launched a new connected TV advertising network Monday. The Google TV network provides ad inventory across more than 125 free channels built into Google TV, including live sports, shows and movies. The post Google launches Google TV advertising network appeared first on MarTech. Google TV What it is. 60% of U.S.

Networking 120

Networking Launch Sports Territory 120

Veloxy

JUNE 7, 2021

This is the perfect way to kick off a new email campaign about an upcoming product launch. . #7: Suppose you have an upcoming promotion or product launch. 21: Three Days Until [Product Launch]. Build up the excitement for an upcoming product launch with a three-day countdown. . #22: 7: New Idea to Deal With [Problem].

Promote 300

Promote Launch Technique Sports 300

Martech

FEBRUARY 25, 2022

Amazon is still the space to launch brands despite intense competition. For brands, that means it’s still the place to launch products and connect with customers. The amount of competition on Amazon can be discouraging for new brands, but the payoff from executing the right launch strategy can be rewarding.

Launch 115

Launch E-commerce Transportation Retail 115

Martech

OCTOBER 2, 2024

Last month, Rosenblum and her team launched the year-long brand awareness campaign “Pursue Better.” Even though she just retired — something few, if any, millennials are currently doing — she’s also beginning a career as a Fox Sports analyst and is about to have a baby. Case in point: Carli Lloyd. She’s got a lot going on.

Campaign 79

Campaign B2B Sports Launch 79

Search Engine Land

JUNE 11, 2024

Google is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20 million monthly active Google TV and Android TV OS devices. The Google TV network provides ad inventory across more than 125 free channels built into Google TV, including live sports, shows and movies. Why it matters.

Networking 91

Networking Launch Sports 91

Martech

APRIL 24, 2025

Heres this weeks roundup of AI-powered martech releases and news: Wix.com launched an AI-powered adaptive content application that personalizes website experiences. Tagboard launched Spark AI, designed for content and commerce teams to deliver shoppable moments during live broadcasts and events.

Launch 108

Launch Angle Entertainment Sports 108

Tibor Shanto

AUGUST 5, 2021

In sales the go to is often sports, and one can understand why. As many of you know we recently launched the audio podcast version of the Breakfast For Champions, of course named: The Monday Morning Breakfast Podcast. By Tibor Shanto. Helping people adopt new skills and habits can take many forms. The Invite.

Objectives and Key Results 293

Objectives and Key Results Sales CRM Prospecting 293

Martech

MAY 8, 2025

PubMatic launched an updated buyer platform powered by generative AI. Algolia launched Smart Groups, which let merchandisers and content managers control product and content presentation in search and category pages. MarketTrends AI launched a market intelligence platform designed for small and mid-sized businesses.

Launch 86

Launch A/B testing Campaign Angle 86

Martech

APRIL 9, 2025

The company is also launching Agent2Agent, an open protocol that lets agents communicate with each other, exchange information securely and coordinate actions across enterprise platforms or services. It’s based on learned customer preferences and anticipated needs for upcoming occasions like birthdays or sporting events.

B2C 89

B2C Sports B2B Launch 89

Search Engine Land

JUNE 8, 2023

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. The company is now shifting its focus on investing in new original shows, concerts and live sports, which premium advertising can be sold around.

Launch 86

Launch E-commerce Sports Retail 86

Martech

JULY 25, 2024

It was coined in 2007 by Chris Weil, co-CEO and founder at Horizon Sports and Experiences and it refers to providing consumers with connected physical and digital experiences. The occasion was the launch of the album “Materia (Pelle)” (“Material (Skin)”) by Marco Megoni.

E-commerce 121

E-commerce Hospitality Angle Sports 121

Martech

SEPTEMBER 27, 2024

She’s the host of the popular and long-running HubSpot Hacks series on YouTube and more recently launched a more general series on marketing challenges, Marketing Deconstructed. Ali moved into marketing consulting under the name Schwanke Marketing, then in 2016 launched her current business, Simple Strat. Processing.

Pitch 74

Pitch Launch Sports Consult 74

Salesforce

MARCH 27, 2025

Through a partnership with the United Football League, Agentforce the agentic layer of the Salesforce platform will provide a more personalized fan experience for the UFL , and become the first AI agent to power insights during game broadcasts on FOX Sports. This partnership goes beyond technology its about authentic storytelling.

Sports 90

Sports Gaming Entertainment Launch 90

Sales Hacker

SEPTEMBER 15, 2020

He’s the Co-founder and CEO of a company called LeagueApps, which is democratizing the world of youth sports. LeagueApps is the operating system for youth sports leagues and helps people to compete in a healthy and wholesome way. Serving youth sports while social distancing [25:57]. Show Introduction [00:10].

Sports 72

Sports Objectives and Key Results Start-ups Consult 72

Search Engine Land

APRIL 11, 2024

Combat sports. Category Exclusion. This new feature allows advertises to control whether their ad is served next to four non-standard categories: Gambling and lotteries. Violent video games. Youth content. By managing association with these content categories, brands can ensure consistency in messaging.

Gambling 93

Gambling Launch Entertainment Sports 93

Hubspot

JANUARY 27, 2014

Today, the popular social network launched a new feature called "Interests." Users can access Interests via the menu -- the same place you''d find all the pre-existing category options to peruse pins about animals, food & drink, sports, etc. Pinterest just got a whole lot smarter. So what''s so different about Interests?

Launch 78

Launch Sports Networking Presentation 78

Search Engine Land

MARCH 13, 2024

Creator Search Insights will highlight frequently searched topics, which creators can organize by category (for exmaple, tourism, sports, science) or tailor to their content type with the “For You” option. You can also save these search terms, as shown in the screenshots below.

Launch 101

Launch Sports Market share Meeting 101

Martech

MARCH 1, 2022

LEARFIELD, an intercollegiate media and technology services company, has entered a multi-year partnership with NFT technology platform RECUR, which is set to launch a collegiate NFT experience, NFTU.com later this month. LEARFIELD is an omnichannel hub for marketers and college sports fans, providing content as well as commerce.

Sports 108

Sports Technology Technology Launch 108

Martech

JUNE 11, 2025

More traditional quarterly cycles of launching, pausing and reviewing are outdated when your audience is quickly pivoting between different occasions, whether it is a holiday, an industry-invented occurrence like Prime Day or Small Business Saturday, a major sports event like March Madness or a personal life moment.

Entertainment 61

Entertainment Retail Drivers/motivators Campaign 61

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste. It also provides up-to-date performance data in order to optimize campaigns on-the-fly.

E-commerce 126

E-commerce Sports Campaign Entertainment 126

Hubspot

MARCH 27, 2014

No one needs to see your half open mouth at a late-night taco stand check-in sporting a very small but very real sprig of cilantro. People are friends with their coworkers, bosses, clients, customers, that wench Nancy from high school who always thought she was better than you. But there''s recourse.

Launch 78

Launch Sports Clients Start-ups 78

Hubspot

JANUARY 5, 2015

The youngsters don’t remember Deion Sanders and Bo Jackson played two sports. We underestimate the idea that many athletes in today’s world could, after a short while, become dominant players in a totally different sport (Yeah yeah, I know you’re all thinking, “But Michael Jordan … ” I get it.). People laugh at that.

Launch 78

Launch Sports Territory Gaming 78

Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. Adobe launched Generative Extend in Premiere Pro, an AI feature that extends video and audio clips while maintaining quality.

E-commerce 76

E-commerce Launch Entertainment Sports 76

Salesforce

DECEMBER 20, 2024

Back to the top ) More Resources 5 Ways Agentforce Can Elevate Your Marketing Strategy 9 Ways AI and Agents Can Save Marketers Time, Money and Grief 8 Ways Marketing Agents Can Help You Build, Launch, and Track Campaigns Like Never Before Customer-Driven Relationships: How to Build Them in Today’s Agent-Driven Era 1.

Engineering 69

Engineering A/B testing Campaign Launch 69

Search Engine Land

JANUARY 6, 2023

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. Read all about it in Blekko Launches Spam Clock To Keep Pressure On Google. Google Ads to allow ads for sport betting in New York. Google My Business launches new performance reporting.

Sports 114

Sports Gambling Manufacturing Launch 114

Martech

FEBRUARY 3, 2022

Last summer, we reported that precision demand marketing platform Integrate had launched a program to sponsor walk-on college athletes in the wake of a Supreme Court ruling against NCAA restrictions on compensation for college athletes, as well as the NCAA’s new interim policy allowing athletes to benefit from their name, image and likeness.

Gaming 98

Gaming Sports Represent Launch 98

Martech

MAY 2, 2024

On Tuesday, NBCUniversal and Roku announced the launch of NBC Olympic Zone on Roku. Sports fans will also be able to keep updated at a glance with the Medal Count Module, which updates the medal counts for each competing country. The first car sponsor will be DoorDash.

Sports 115

Sports Networking Technology Technology 115

SalesProInsider

JUNE 19, 2019

And off he launched into a series of very direct questions he referenced from a checklist in front of him. I don’t want to talk about the weather or sports. Here’s the part some people take issue with…chatting about the weather or sports. Sports, world news, the geography you are in, etc. I kept thinking, “Really?

Sports 125

Sports Appointment Networking Conversion 125

Martech

AUGUST 18, 2021

Last week, B2B ABM software company Demandbase launched a hub for their streaming video content, called DBTV. This democratization of TV gives the green light to marketers who seek to launch their own streaming apps and similar video offerings. Even for TV, appointment viewing doesn’t exist except for news and sports.”.

B2B 116

B2B B2C Appointment Launch 116

Martech

AUGUST 13, 2021

We know that with the successful launch of new streaming apps, as well as the growth among platforms like live sports channel fuboTV, that viewers are flocking to the medium to watch live as well as on-demand content. For instance, fuboTV hit records in revenue and new subscribers in Q2.

Growth 134

Growth E-commerce Sports Launch 134

Martech

MAY 24, 2022

VR in the sports industry. VR is mainly used as a training aid in sports like golf, athletics, football, and cycling. VR can also be used to design better and more efficient equipment for sports. Apple’s ARKit was introduced back in June 2017, along with the launch of iOS 11. Apple ARKit.

Sports 141

Sports Construction Gaming Transportation 141

Martech

MAY 2, 2023

Today, revenue and customer generation must be a team sport. Creating customers and growing revenue is an always-on team sport. For example, product marketing was previously measured on metrics like the annual number of product launches and successfully completing sales training and enablement.

Finance 120

Finance Sports B2B Contract 120

Martech

SEPTEMBER 1, 2021

The New York City FC partnership is Leilo’s first major sponsorship since launching last fall. This category creation resembles the mass-market expansion of Red Bull in the late 1990s and 2000s, when energy drinks gained traction through “extreme sports” marketing.

Technology 113

Technology Technology Sports Retail 113

Hubspot

JULY 25, 2018

Let’s break two of their segments down: Young athletes: Kids who get frequent exercise and play sports growing up are a huge, growing category for Nike. Nike engages with this market through sports leagues and associations and with endorsements from popular sports stars like LeBron James. Starbucks target market.

Healthcare 97

Healthcare Sports B2C Construction 97

Hubspot

JANUARY 30, 2020

Sports blogs exist for every type of sport imaginable — even squash. From covering games to giving player insights, sports blogs are an important source for fans to catch up on what they missed. From covering games to giving player insights, sports blogs are an important source for fans to catch up on what they missed.

Sports 101

Sports Gaming B2B Follow-up 101

Martech

NOVEMBER 22, 2022

Younger viewers tend to stream sports across a variety of devices, and OTT advertising is a smart way to drive scale against that demographic,” said Hall. For instance, McDonald’s FIFA World Cup campaign is featuring Jason Sudeikis, in-character as Ted Lasso, from a TV series that launched on streaming (Apple TV+). OTT/CTV measurement.

Cross-sell 118

Cross-sell Sports Gaming Campaign 118