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Reddit launches Lead Generation Ads

Search Engine Land

Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead quality and campaign performance for businesses across various industries.

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6 Tips for Using Sales Acceleration to Close Deals Faster

Salesforce

So, closing more deals more quickly is a win for everyone sales representatives, sales managers, the finance department, and a company’s leadership. As a result, 84% of sales representatives missed their quota last year, and 67% expect to miss it this year. You only have so much time in a day. How do you make that happen?

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AI Tasks and Tools for SDR Success

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing In a fast-paced sales environment, Sales Development Representatives (SDRs) face the constant challenge of balancing high-volume outreach with personalized engagement.

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How Centerfield is sifting insights from millions of phone calls

Martech

This goes a step beyond lead generation; what the customer Centerfield hands off is more than a lead, it’s someone who has already converted. .” The agent will have all the information available to them when taking the call. After making the first sale, Centerfield hands off the customer to its client.

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GTM in The Age of AI: The Top 10 Learnings from ICONIQ’s 2025 B2B SaaS Report

SaaStr

SQL-to-Closed Won Rates Drop 5-6 Points YoY While Top-Funnel Stays Flat The Funnel Breakdown : Marketing teams can breathe a sigh of relief—lead generation and early-stage conversion rates have remained relatively stable. If not, you might be fighting an uphill battle against AI-native competitors who can demonstrate ROI in real-time.

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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

Driving people to your site is powerful for brand awareness, and you have more control over the next steps (remarketing, lead generation, email, social media and so forth). Shoot for the moon The strategies I’m describing here represent the holy grail of digital marketing.

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The 10 Best SaaS CRM Software

Hubspot

The Best SaaS CRM Software Marketing automation, lead generation, and an improved sales pipeline are at your fingertips. Pricing : Oracle doesn‘t list pricing information on its website, and a customer service representative wouldn’t share pricing information with me via chat. Let’s look at the most popular options.

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