Martech

NOVEMBER 24, 2021

Gone are the days where traditional marketing fought on an even playing field with digital. We truly live in a world where marketing and technology have become inseparable concepts,” said Lyola Rowe, Growth Marketing Manager at Tray.io, in her session at our MarTech conference. “We Develop a lead status framework.

SQL 111

SQL Construction Technology Technology 111

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” A reality check.

B2B 101

B2B GTM Cross-sell High impact 101

Martech

NOVEMBER 17, 2022

The ability to customize lifecycle stages and goals for business-specific success metrics was also introduced last month, along with improvements for importing complete sales activity to HubSpot, tracking campaign spend and exporting campaign data. Customize HubSpot to match your business terminology with custom lifecycle stages.

Government 101

Government Campaign Contact Pipeline 101

Martech

OCTOBER 26, 2023

I recently spoke at a marketing conference and, unsurprisingly, AI took center stage in many discussions. My presentation centered on the need for marketers to move beyond generative AI and start using AI to gain deeper insights into their customers. The meeting was going to focus on a new technology called marketing automation.

Technology 103

Technology Technology Drivers/motivators Presentation 103

ConversionXL

OCTOBER 7, 2021

However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing. It also gives you a product to market. Image source.

Product 142

Product Minimum Viable Product Price Launch 142

SaaStr

JANUARY 3, 2023

If you’re a go-to-market operator, you know this new imperative is not an either/or. The reason: it provides abundant data and can help drive insights while optimizing the entirety of the customer lifecycle from PLG to sales-led growth. . RevOps as a unifying force in go-to-market strategy. Measuring success.

Growth 88

Growth Drivers/motivators Go To Market Sales 88

Martech

SEPTEMBER 8, 2023

Dig deeper: Marketers are reimagining their event strategies Why repurposing event content isn’t widespread In the era of doing more with less, extending the life of event session content seems like an easy win. So why aren’t more companies repurposing event sessions into new formats and assets for different parts of the lifecycle funnel?

Campaign 118

Campaign Relationship building Pipeline Strategize 118

Martech

MAY 15, 2024

She tells us that the attention given to AI start-ups drove Silicon Foundry to start looking closely at marketing use cases. Marketing was not really part of this scope until this AI lifecycle. What we’ve seen are the traditional mediums through which marketing campaigns are pushed out — emails, websites, social media.

Retail 86

Retail Cross-sell Technology Technology 86

Hubspot

MAY 6, 2021

Savvy marketers know it's rare to reel in customers at the first encounter with a brand. It's called lifecycle marketing, and it's how companies attract and retain customers beyond that impulse purchase. It's called lifecycle marketing, and it's how companies attract and retain customers beyond that impulse purchase.

CTR 101

CTR Campaign Retail Promote 101

Martech

OCTOBER 14, 2022

That realization led Comoto on an introspective journey to transform how they access and use customer data to unlock the potential of their marketing channels. The real power we’ve been working on is transitioning to creating lifecycles. BlueConic’s customer data platform (CDP) has been a core component in its transformation.

A/B testing 110

A/B testing E-commerce Retail UX 110

Martech

OCTOBER 9, 2023

I was also able to interact with my fellow colleagues, catching up on all the pertinent issues affecting marketing and creative management. Selecting the proper tools to give your stack a competitive advantage is key to an efficient marketing department. In the 1990s, DAM began as a bulky, on-premises solution with limited features.

Government 111

Government Technology Technology CRM 111

Martech

NOVEMBER 2, 2023

Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration. AI Insights allows marketers to explore, analyze, and discover answers about their customers and campaigns in intuitive and user-friendly ways.

Campaign 106

Campaign Launch Trust Technology 106

Martech

DECEMBER 15, 2023

Custom funnel report builder supports optional/skip stages and more objects (beta) Create more accurate conversion rates by skipping “optional” middle lifecycle stages and reporting on company lifecycle stages (such as in ABM) by using the new options and additional objects included in the new custom funnel report builder.

CRM 107

CRM Pipeline Contact Meeting 107

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. 6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. A marketer gathers, analyzes, and acts on data.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Martech

DECEMBER 13, 2021

If the business silo starts the initiative with a focused intent on the content lifecycle, from idea to archive, all well and good. We recommend a form-based system survey distributed via email, using the data gathered to aggregate content lifecycle across departments. Read next: Enterprise DAM platforms: A marketer’s guide.

Government 108

Government Negotiate Gaming Campaign 108

Martech

MAY 25, 2023

Measuring your CLV lets you gauge how valuable a customer is to your company throughout their lifecycle. Just aligning marketing and sales is only a tiny fraction of what is needed to go from value creation to value expansion, as seen in the image below. Take the 2023 MarTech Replacement Survey Markets and customers change quickly.

Customers 102

Customers B2C Government Growth 102

Partners in Excellence

SEPTEMBER 26, 2023

I’ve been reading some fascinating work on marketing, brand building, differentiation (Imagine ever learning something from marketers ) I listened to a fascinating webcast by Mark Ritson about Differentiation , take some time to listen to it. They set a direction, not only in their markets, but beyond.

Territory 107

Territory Retail Technology Technology 107

Martech

OCTOBER 13, 2021

Personalisation on the right channel, with the right message at the right time, is nearly impossible without a sophisticated approach to the content lifecycle. Many companies cover the DAM market, from high-end analyst firms, consulting agencies, and the crowd’s power. Search and findability is even more complicated.

Government 105

Government Negotiate Strategize Engineering 105

Salesforce

AUGUST 15, 2023

The explosion of AI capabilities over the past few months might be the biggest marketing story of our lifetime. The rise of AI has already pushed marketers to adapt to a new ecosystem, learn new skills, and navigate new rules. We’ll spend three days digging into the future of AI and data — and how marketers can use them.

B2B 98

B2B CRM Campaign Trust 98

Martech

OCTOBER 12, 2023

Optimizely ’s Optimizely One is a new operating system for marketing practitioners built on its digital experience platform. It embeds both native and external AI capabilities into the entire marketing lifecycle. Zeta Global ’s Zeta Marketing Platform (ZMP) now has AI-enabled capabilities.

User Experience 109

User Experience Launch Networking Campaign 109

Search Engine Land

DECEMBER 5, 2022

Customers have grown to expect tailored, timely offerings and marketers are challenged with delivering these real-time, personalized experiences to respond to their needs. Those that are truly succeeding are making access to data a movement across their organization, not just a marketing initiative.

Customers 82

Customers Drivers/motivators Engineering Presentation 82

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. The key to unlocking value lies in alignment between your sales, marketing, and customer success teams—an alignment that comes from a singular, unifying force: customer understanding.

Growth 110

Growth Customers Objectives and Key Results Teamwork 110

SaaStr

APRIL 28, 2022

Every SaaS founder dreams of conquering the market and growing at a record rate. Hillary Carpio, the Director of ABM at Snowflake, shares her company’s account-based marketing (ABM) playbook and how it can dramatically scale business. . Sales and marketing must agree and be on the same page when it comes to personas.

Cross-sell 97

Cross-sell Sell Lead generation Education 97

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But there are things B2B marketers can do to help sales teams and their prospects overcome purchase indecision and win more customers faster. Dig deeper: Scarcity marketing: Does it still work? how to change now).

B2B 107

B2B Customers GTM Pipeline 107

Martech

DECEMBER 5, 2022

Customers have grown to expect tailored, timely offerings and marketers are challenged with delivering these real-time, personalized experiences to respond to their needs. Those that are truly succeeding are making access to data a movement across their organization, not just a marketing initiative.

Customers 78

Customers Drivers/motivators Presentation 78

ConversionXL

FEBRUARY 3, 2022

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. Increased demand brings challengers looking to benefit from the developing market. Image source.

Growth 102

Growth Product Objectives and Key Results User Experience 102

Search Engine Land

OCTOBER 14, 2022

That realization led Comoto on an introspective journey to transform how they access and use customer data to unlock the potential of their marketing channels. The real power we’ve been working on is transitioning to creating lifecycles. BlueConic’s customer data platform (CDP) has been a core component in its transformation.

A/B testing 90

A/B testing E-commerce Retail UX 90

Hubspot

JUNE 12, 2020

For businesses to grow in today's climate, marketers must think about their content and strategies on a global scale. The internet has opened doors to new markets around the world, and yet, without paying proper attention to these new customers' preferences and culture, marketers can miss out on significant opportunities.

Education 101

Education Follow-up Start-ups Process 101

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Government 106

Government Campaign Follow-up Conversion 106

ConversionXL

FEBRUARY 6, 2019

The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market. What is product lifecycle marketing?

Product 124

Product Price Growth Campaign 124

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. It’s all part of the technology lifecycle. To some extent, we all are.

CRM 121

CRM Technology Technology Campaign 121

Search Engine Land

AUGUST 29, 2023

Instead of having one-way conversations where customers provide elements marketers seek, we can help customers navigate the breadth of information we make available. How sales and marketing teams use data to drive future product development. In turn, we receive the information necessary to segment them.

Conversion 115

Conversion Customers Strategic planning Growth 115

Sales Pop!

OCTOBER 19, 2021

Sales enablement tools connect your content, marketing, and sales cycle, allowing you to follow the sales process from beginning to end while tracking analytics along the way to determine what does and doesn’t work. Basically, sales enablement software provides an overview of the entire lifecycle of sales.

Process 98

Process Customer Relationship Management Sales Relationship Management 98

Martech

OCTOBER 14, 2022

Amid market volatility, tightening budgets and widely observed burnout and turnover among sales organizations, conversation cloud platform Drift has announced four new features aimed at helping sales achieve pipeline goals. Dig deeper: Drift extends offerings across the customer lifecycle. Why we care. Get MarTech! In your inbox.

Launch 87

Launch Sales Pipeline Meeting 87

Martech

MARCH 29, 2022

While Account-Based Marketing (ABM) is a key strategy today, going forward, B2B marketers will take a more holistic view. More of a dance than a race, marketing is evolving to look at the entire lifecycle and how to care for the customer relationship at each phase. As part of this evolution: Buying Group Marketing (BGM).

B2B 85

B2B Represent Sales Campaign 85

Martech

OCTOBER 30, 2023

The ability to set up, market, run and then download or share the webinar recording all in one platform can save time and money. Marketo Release Notes is presented through a partnership between MarTech and MERGE ’s marketing operations consultancy. Why we care. Why we care. View the complete set of October 2023 Marketo Release Notes.

UX 102

UX Campaign Education Consult 102

Martech

AUGUST 29, 2023

Instead of having one-way conversations where customers provide elements marketers seek, we can help customers navigate the breadth of information we make available. How sales and marketing teams use data to drive future product development. In turn, we receive the information necessary to segment them.

Conversion 106

Conversion Customers Strategic planning Growth 106