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Ad costs are soaring and retailers are panicking — here’s the fix

Martech

Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience? Some platforms also offer industry benchmarking so brands can stay in tune with their competitors and use it as an opportunity to develop a more robust and strategic plan. Up to 36.8%

Retail 109
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Pega addresses accelerating business complexity

Martech

The report’s main findings. The main takeaway is that almost three-quarters of workers are experiencing heightened complexity in their roles as customer demands increase. During the virtual event, Pega will announce an acquisition and a strategic partnership with Google. Alan Trefler, founder and CEO of Pega.

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Takeaways from Pavilion’s GTM Summit

Sales Hacker

These are three main takeaway themes from the summit with examples – let’s get into it. It’s based on the idea that leaders should see their fellow executives as their main team – their “first team” – not just focus on their own departments. Sustained success demands a strategic approach backed by powerful technology.

GTM 99
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How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch (Pod 611 + Video)

SaaStr

The main driver behind this success is that from day one, Atlassian took a product-led self-service approach to enterprise software. The main idea behind that platform was to build the common capabilities that every product and application needs once and allow them to reuse platform components across their different deployments.

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Its less about ownership and more about strategic advantage because the right partnership can get you further faster. There are four main types. His answer?

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Advice From an Angel Investor: Q&A With David Chang

Salesforce

Their strategic guidance helps businesses navigate critical growth phases, with many investors looking for signs of scalability and technological readiness. Tools like customer relationship management (CRM) platforms can demonstrate a business’s potential for systematic growth and strategic planning.

Pitch 52
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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

Manager Strategic Partner Development for the Americas. Vice President of Strategic Sales, Quip. Vice President of Sales & Strategic Partnerships. Senior Vice President, Strategic Sales & Revenue. Strategic Team Lead. Main Post Partners. Strategic Account Executive. JILL KONRATH.

Territory 130