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The Critical Shift to Competing by Creating Value

Iannarino

Eventually, these approaches settled on “solutions” as the main advantage. You might still start this pitch by sharing information about your company, but follow up by extolling the tremendous value in your products and services. The Gist: Early legacy approaches to sales leveraged external factors to create a competitive advantage.

Clients 344
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How to Create a Winning Affiliate Marketing Sales Funnel

ClickFunnels

We’ve watched too many people try this approach and end up disappointed when nobody clicks. Set Up Opt-in and Email Automation 4. In this section, we’ll go over the four main ones you can set up for your affiliate marketing campaign: 1. The difference between struggling affiliates and successful ones?

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How to Use Data and the Right Tools to Build Your Sales Plan (Ask Jeb)

Sales Gravy

Eric in Lewiston, Maine, asks how to use last years data to create and accurate sales plans and evaluate software tools (like CRMs and ZoomInfo) to make those goals happen. Consider: Conversion Rates from Inbound Leads Speed to Lead (How fast are you following up?) Maybe you need to tighten up your proposals so more of them convert.

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Measuring customer acquisition cost: Best of the MarTechBot

Martech

Calculate total costs: Add up all the expenses gathered in Step 1 to get the total cost of sales and marketing. Also, please list up to three martech tools needed to measure marketing and sales costs, as well as other costs relevant to CAC. Email: Business email address Sign me up! How do you calculate the company’s CAC?

Customers 111
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5 Interesting Learnings from Asana at $750,000,000 in ARR

SaaStr

Asana, strong in B2B2B and selling to tech, was perhaps hit hardest, with growth slowing to 10%. Monday.com by contrast, selling mainly outside of tech, saw growth remain strong at 34%. SaaS that sells to B2B companies, and SaaS that sells to the Rest of the World. It’s been a tale of two worlds. Will this stick?

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Dear SaaStr: Which SaaS Products Offer ONLY Annual Pricing?

SaaStr

and that sell mainly larger deals ($50k ACV and up). Many of the companies Ive invested in only offer annual pricing. The common denominator is: they are products that require some real business process change to achieve the value from the product. And here, forcing annual pricing just creates gates to getting paid.

Price 113
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6 Reasons It’s So Hard to Sell Your Start-Up Stock as an Ex-Employee

SaaStr

Dear SaaStr: I Have Some Shares in a Successful Start-Up I Worked At, But the Company Won’t Let Me Sell Them. And while it mainly impacts ex-employees, it also impacts angel and seed investors who are often blocked from selling as well. Why do scale-ups and startups do this? Why do scale-ups and startups do this?

Start-ups 115