Martech

SEPTEMBER 14, 2023

In my personal observations, successful alignment can produce more than double the revenue, even in challenging environments, than a major-sales, minor-marketing arrangement. Price and product are only two of many operational GTM levers. Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 116

GTM Market share Growth Technology 116

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy. Acquisitions.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Hubspot

OCTOBER 9, 2023

Over the years, many organizations have invested in a new selling methodology that has evolved the sales approach from strategic selling to "challenging" prospects. A "value dashboard" represents the gauges by which a customer makes a decision, including price, level of service, quality, financial terms, supply security, and others.

Drivers/motivators 73

Drivers/motivators Prospecting Strategize Represent 73

The 5% Institute

JUNE 5, 2023

As businesses strive to attract customers, increase market share, and outperform their competitors, developing and maintaining a distinct competitive advantage becomes paramount. This advantage can manifest in various forms, such as superior product quality, lower prices, exceptional customer service , or innovative solutions.

Strategize 52

Strategize Technology Technology Price 52

The 5% Institute

MAY 26, 2023

Go-to-market strategies encompass a range of activities aimed at bringing a product or service to market successfully. These strategies include market research, customer segmentation, value proposition development, pricing, distribution channel selection, marketing campaigns, sales enablement , and customer relationship management.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

Highspot

FEBRUARY 25, 2024

From managing evolving sales technology to responding to the changing pricing strategies and expectations of business leaders and customers, there is an endless demand for attention and action. Data analysis reveals a drop in the conversion rate due to a new competitor’s lower-priced solutions.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

Highspot

FEBRUARY 14, 2024

In contrast, the marketing plan is strategic, focusing on creating a favorable market environment and building brand equity. Marketing Plan Template: The Essential Components An effective marketing plan outlines a business’s strategies and tactics to achieve its marketing objectives.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

In contrast, the marketing plan is strategic, focusing on creating a favorable market environment and building brand equity. Marketing Plan Template: The Essential Components An effective marketing plan outlines a business’s strategies and tactics to achieve its marketing objectives.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

SaaStr

MAY 30, 2024

You want customers to understand the product and pricing and start using it on their own. Whichever you choose will be a strategic decision. A freemium version can work well if you want to gain market share quickly. Sales-Led vs. Product-Led vs. Hybrid What are the pros and cons of different motions?

Cross-sell 94

Cross-sell Customers Pitch Drivers/motivators 94

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. These impressive outcomes followed Amazon’s strategic layoffs in April within its advertising division.

Retail 130

Retail X-functional Launch Non-Profits 130

PandaDoc

APRIL 25, 2023

The plan also includes a timeline for product development and launch , pricing strategies, promotional campaigns, and sales targets for the first year. This plan includes specific tactics for each channel, including promotional campaigns and pricing strategies that are tailored to the target customer segments.

Territory 52

Territory Objectives and Key Results Teamwork Customer Relationship Management 52

Sales Hacker

NOVEMBER 11, 2020

Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. Here are a few goals you can look to accomplish: Messaging : Update your messaging to better position your product or service in the market (I go into more detail about this below).

Launch 102

Launch Sales Price Clients 102

Hubspot

JUNE 26, 2019

Product marketers. So, what makes product marketing unique? How is it different from conventional marketing? Product Marketing vs. Conventional Marketing. Product marketing is more strategic whereas conventional marketing is more all-encompassing. How to Market a Product. Is so, why not?

Product 101

Product Electricity Launch Price 101

Heinz Marketing

OCTOBER 25, 2022

Strategic changes not populating into tactical execution. High turnover in some marketing functions but not others. In most cases, marketers are still operating under a standard model of strategy development, tactical planning, and execution. This leads to ill-fitting systems that do the job, but not particularly smoothly.

Growth 120

Growth Follow-up Start-ups Strategize 120

Search Engine Land

FEBRUARY 24, 2023

Opera Says Google Dominating Search On Mobile Web 2010: Google had a lead comparable, almost exactly, to its market share on the PC in the U.S. Yahoo Answers Gets A New Look 2010: Yahoo announced a fairly substantial overhaul of how Yahoo Answers looked and worked. Yahoo Mobile Head Boerries To Leave, How Will It Affect Yahoo Mobile?

Negotiate 133

Negotiate Launch Electricity Networking 133

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Muun’s more well-known competitors had more features and better pricing. Both companies suffered from a fatal lack of marketing. Brand vs product marketing: Friends or foe?

Product 110

Product GTM Construction Launch 110

Hubspot

OCTOBER 18, 2021

By benchmarking yourself against the competitors, you can identify any "blind spots" in your sales efforts, pinpoint best practices, and maintain a competitive edge within your market. Competitive benchmarking encompasses three categories: Strategic benchmarking: compares business models and strategies. United Airlines.

Manufacturing 61

Manufacturing Assembly Line User Experience Gaming 61

Hubspot

MAY 6, 2021

Here are five important benefits you’ll get from market analysis. Make better long-term strategic decisions. Without taking the time to examine the current market trends, you’ll be flying blind. A market opportunity analysis can provide the insight you need to see into the future. Demographic data. Research competitors.

Non-Profits 91

Non-Profits Government B2C Niche 91

Hubspot

APRIL 1, 2019

When you talk about your value prop, use language that reflects strategic issues. They want you to help them tackle strategic opportunities like these: The competition. Market dynamics and market share. Talk price after you establish value. Pricing is a great example of this principle.

Presentation 100

Presentation Technique Closing Sales 100

The 5% Institute

JULY 4, 2023

Sales attainment encompasses various aspects, including revenue generation, customer acquisition, and market share expansion. These targets should be based on thorough market research, historical sales data, and the organization’s overall growth objectives.

Objectives and Key Results 52

Objectives and Key Results Customer Relationship Management Technique Drivers/motivators 52

ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. in the past years, according to a research by IDC. Most of those positions aren’t likely to change. Daniel Layfield.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Lead Fuze

JUNE 27, 2023

They tracked every aspect of their campaign, from engagement rates to conversion metrics, using UTM links provided by Aspire within each piece of shared content. Grynow: Enhancing Digital Footprints Across India Moving onto another part of the globe, we have Grynow , one of India’s top agencies specializing in influencer marketing.

Negotiate 52

Negotiate Contract Campaign Contact 52

Veloxy

MAY 24, 2023

By optimizing your sales velocity, you can outpace your competitors by closing deals faster and capturing market opportunities swiftly. This agility allows you to stay ahead in a dynamic market and increase your market share. Sales Forecasting : Sales velocity provides valuable data for accurate sales forecasting.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Lead Fuze

JANUARY 1, 2022

Who currently have job openings for marketing help. Understanding OEM software Pricing Models. Product management, engineering, customer success, sales and marketing departments all play a role in determining whether or not this should be done. Pricing models. There are many pricing models that can be used for licensing.

Negotiate 52

Negotiate Profit margin Contract GTM 52

ConversionXL

JANUARY 8, 2021

The future of marketing and branding depends on our capability to shift from this competitive mindset to a creative mindset. We need to live in the conscious presence of the frontal lobe, the part of the mind that doesn’t fear that the other guy will steal our slice of the market share pie, but envisions ways to bake a bigger pie.

Non-Profits 134

Non-Profits Product Strategize Drivers/motivators 134

SBI

MAY 2, 2018

Our AI software delivers real-time sales and pricing guidance for all sales channels – direct, inside, eCommerce and more. By integrating our actionable guidance with eCommerce systems, companies accelerate digital revenue through smarter pricing and product upsell and cross sell.

Gaming 55

Gaming Cross-sell Profit margin Price 55

Sales Hacker

DECEMBER 18, 2019

As more and more companies pass the $25M ARR mark, their price tag will only get larger until they’re too inflated to gobble up. That usually leads orgs to hand marketing a blank check. So, get ready to be marketed to pretty heavily from vendors looking to scoop up as much market share as they can.

Technology 52

Technology Technology CRM Account management 52

ConversionXL

MAY 1, 2017

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

Growth 127

Growth Start-ups Price Drivers/motivators 127

Partners in Excellence

MARCH 24, 2016

You know what happens, the focus becomes more on price and less on business value. You have to tightly link your business case to how it supports the strategic goals of top management in the company. But what if the strategic priorities of the company are growing into new markets? What if it’s growing market share?

Strategize 51

Strategize CRM Pipeline Price 51

Gong.io

JUNE 8, 2022

Because nothing grabs a buyer’s attention faster than talking about what they could lose (market share, deal size, annual contract values, etc.). The buyer can make a purchase within your price range. Again, MEDDIC gets your reps working more strategically right from the get go. Another newbie alert!

Process 62

Process Objectives and Key Results Quota Sales 62

ConversionXL

JUNE 16, 2022

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Marketing strategy. Your products or services, pricing, and details of owners and managers. Target market.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

JULY 3, 2023

They shared our long-term GTM mindset and that helped to make them resilient through the pandemic. Well-strategized, thoroughly researched and carefully tailored GTM efforts provided greater operational advantages. Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand.

Go To Market 102

Go To Market GTM Strategize Growth 102

Hubspot

JANUARY 6, 2015

However, a lot of reliable and consistent brands have been shocked to see the rapid encroachment from smaller competitors via excellent marketing. Marketing teams that can earn the attention and trust of target customers are winning market share. If your marketing team is winning, life is good. 7) Stay Realistic.

Objectives and Key Results 70

Objectives and Key Results Strategize Start-ups Trust 70

Hubspot

MARCH 26, 2012

Typically, this involves connecting your marketing analytics software with your customer relationship management (CRM) software. With closed-loop reporting, marketers are then able to plan more strategically for the future by focusing on their best lead sources -- those with the best conversion rate to customer.

Closing 60

Closing CRM Customer Relationship Management Price 60

ConversionXL

OCTOBER 14, 2021

For example, if a significant portion of customers intend to repurchase simply because you offer the lowest prices, give less weight to brand loyalty in the final analysis. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Cience

JANUARY 10, 2020

In the past two years, our mobile traffic has doubled and we have had to make strategic decisions to better serve mobile customers. B2B Marketers shared reasons why mobile optimization is important. As a bonus, many marketers shared their opinion on why mobile optimization matters for B2B. What’s your budget?

B2B 54

B2B B2C Retail Clients 54

Cience

JANUARY 10, 2020

In the past two years, our mobile traffic has doubled and we have had to make strategic decisions to better serve mobile customers. B2B Marketers shared reasons why mobile optimization is important. As a bonus, many marketers shared their opinion on why mobile optimization matters for B2B. What’s your budget?

B2B 52

B2B B2C Retail Clients 52