SaaStr

NOVEMBER 15, 2022

“So we're seeing some slowdown in certain sectors and, frankly, acceleration in others, things like low-code, no-code environments, productivity, cybersecurity to protect the enterprise …. So Vista knows exactly what’s going on in SaaS buying now, especially enterprise and mid-market. Are we seeing some pockets?

Represent 122

Represent Growth Product 122

G2

OCTOBER 4, 2023

Explore more in the cybersecurity universe with G2’s own Chase Cunningham as he discusses what everyone needs to know about AI, threats, and more.

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Sales Hacker

AUGUST 9, 2021

Cybersecurity is a hot topic these days – and for good reason. Investment in cybersecurity companies has increased more than thirteenfold since 2011, and despite the COVID-19 pandemic, 2020 was a record year for cybersecurity with over $7.8 TL;DR: Early-stage cybersecurity venture funding = new sales opportunities for you.

Growth 103

Growth CRM Networking Government 103

SaaStr

MARCH 28, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We recently led a [ $50M series B ] investment in Todyl, which is a modular cybersecurity platform for small and medium businesses. Check that out here. And how big is your current fund?

Growth 100

Growth Education Technology Technology 100

Search Engine Land

MARCH 8, 2024

As TikTok is owned by the Chinese multinational ByteDance, it falls under China’s controversial cybersecurity laws. Get the daily newsletter search marketers rely on. The vote is being held to address concerns related to national security surrounding TikTok’s ownership. user data to the Chinese Communist Party upon request.

Government 113

Government Represent Process 113

Search Engine Land

OCTOBER 4, 2023

The number of FAQ rich results appearing in Google’s SERPs has decreased from 53.94% to 17.04%, according to a new analysis by digital marketing agency Portent. Why we care. It’s much harder to earn FAQ rich results, though not impossible. It compared an Aug. Google reduced FAQ visibility.

Government 124

Government Engineering 124

Search Engine Land

MARCH 11, 2024

The app is owned by ByteDance, which is based in Beijing and therefore falls under China’s controversial cybersecurity laws. Get the daily newsletter search marketers rely on. The vote is being held to address concerns related to national security surrounding TikTok’s ownership. user data to the Chinese Communist Party upon request.

Government 109

Government Represent Promote Campaign 109

Salesforce

JULY 11, 2023

Marketer Half artist and half scientist, marketers know the power of great story-telling—especially when they have data to back it up! Marketers wear many hats and can have a variety of career paths, from demand generation to product marketing to data analysis. Meet Cybersecurity Manager Mariel Townsend.

Consult 75

Consult Start-ups Meeting Service 75

Search Engine Land

JUNE 7, 2023

The significant value of B2B content marketing is paving the way to the new wave of content-first link building. This Top 50 Cybersecurity Statistics article might be a target to secure links to your company’s unique research in cybersecurity. SUBSCRIBE See terms.

B2B 92

B2B Niche Pitch Campaign 92

SaaStr

JUNE 29, 2023

As buyers grapple with expanding technology, higher prices, and a need for efficiency, SaaS companies need to deliver what their audience is looking for to win in the market. They review the changing market, buyer trends, and tips for the road ahead. Less investment and reduced funding have caused serious market ripple effects.

Price 96

Price Contract CRM Engineering 96

Force Management

JULY 20, 2023

Every industry is impacted by the ongoing economic uncertainty in recent months, including cloud data and cybersecurity sales. We’ve outlined three of the most critical skills for cloud data and security sales reps in today’s market and how sales leaders can enable them.

Sell 77

Sell Presentation Growth Meeting 77

Search Engine Land

MARCH 6, 2024

As TikTok is owned by the Chinese multinational ByteDance, it falls under China’s controversial cybersecurity laws. Get the daily newsletter search marketers rely on. The new legislation is being proposed to address concerns related to national security surrounding TikTok’s ownership. What the U.S. What TikTok is saying.

Government 86

Government Represent Service Process 86

Salesforce

OCTOBER 28, 2021

Whether or not we recognize cloud security’s presence on our wristwatch, our car, our kids’ online homework assignment, or even our thermostat — cybersecurity is woven into the very fiber of everything we do. With so much at stake, we have to examine the culture of cybersecurity on both large-scale and intimate levels. Generational.”

Minimum Viable Product 98

Minimum Viable Product Government Teamwork Legal 98

Martech

MAY 8, 2024

The increasing use of biometric data, such as facial recognition and fingerprints, for authentication raises new privacy risks, especially in a world where virtual try-on is an increasingly widely used marketing tool. Cybersecurity looks to be a good industry to be in. Email: Business email address Sign up now Processing.

Government 105

Government Legal Trust Represent 105

Martech

JUNE 26, 2023

We live in a digital marketing world. But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

Objectives and Key Results 105

Objectives and Key Results Represent Technology Technology 105

SaaStr

JANUARY 18, 2023

Yes, cybersecurity remains hot, even in these more challenging times. And for the very best in cybersecurity? Getting More Efficient, But Still Spending 73% of Revenues on Sales & Marketing. SentinelOne is still investing very aggressively on the sales and marketing sides in growth. And a few other learnings: #6.

GTM 93

GTM Growth Launch Up-sell 93

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. From what I heard from vendors and marketers, the day of reckoning is upon us. CHEQ is the vendor I didn’t know I needed.

Entertainment 96

Entertainment Presentation Contract Pitch 96

SaaStr

NOVEMBER 15, 2023

It’s market cap is almost $50 Billion. Ok times are tough for many out there But not Crowdstrike: – Almost $3B in ARR – Growing 37% (!) – 26% Free Cash Flow – 125% NRR – $48B Market Cap — Up 94.58% this year (!) Security remains hot. And in fact, the stock is up 94.7% this year!

Non-Profits 102

Non-Profits Cross-sell Growth Service 102

Search Engine Land

MARCH 13, 2024

The app is owned by ByteDance, which is based in Beijing and therefore falls under China’s controversial cybersecurity laws. ” Get the daily newsletter search marketers rely on. The vote was held to address concerns related to national security surrounding TikTok’s ownership. user data to the Chinese Communist Party upon request.

Government 87

Government Legal Represent Meeting 87

Martech

NOVEMBER 13, 2023

” F5’s creative team produces high-level campaign assets, “experiential marketing” like events, sales enablement materials, assets like ebooks and webinars, and even social media content. The post User-generated content from Catch+Release fuels success for cybersecurity firm F5 appeared first on MarTech.

Campaign 80

Campaign Price Technology Technology 80

Hubspot

MAY 29, 2024

Determining Your Market and Growth Potential A great way for investors to understand your market potential is by calculating your TAM (Total Addressable Market ). Determining Your Market and Growth Potential A great way for investors to understand your market potential is by calculating your TAM (Total Addressable Market ).

Legal 49

Legal Contract Growth Negotiate 49

Martech

MARCH 29, 2022

Last October, when the marketing world was still speculating about why Facebook’s parent company rebranded as Meta , the number of job openings on Adzuna for “metaverse” was 697. Metaverse job openings have nearly quadrupled since last fall, according to job search engine Adzuna. In February, 2022, that number soared to 3,339.

Engineering 96

Engineering Follow-up Customers 96

Search Engine Land

APRIL 21, 2023

Get the daily newsletter search marketers rely on. Cybersecurity ultimate guide In the ever-changing world of tech, evergreen topics are hard to find. However, some pass muster and squeeze into evergreen territory, including cybersecurity. Thus, this HubSpot blog on cybersecurity is a good evergreen content example.

Real Estate 99

Real Estate Angle Engineering Territory 99

Martech

AUGUST 23, 2023

Dig deeper: How ABM marketing and the B2B buying space are evolving “Many marketing leaders and experts believe that you can retrofit your lead process, lead tech and lead reporting in and around what already exists into your new ABM approach,” Jaramillo said. You’re not changing customer success, interactions and experiences.”

Appointment 88

Appointment Consult Contract Lead generation 88

Heinz Marketing

JANUARY 24, 2024

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. This holistic perspective enables businesses to tailor personalized marketing campaigns and predict customer behavior with greater accuracy.

CRM 100

CRM Customer Relationship Management Technique Technology 100

Sales Pop!

MAY 21, 2024

Ensuring Security Cybersecurity is a paramount concern for every organization. These initiatives are vital for maintaining an edge in today’s competitive market, as they enable innovation and improve operational efficiency. This support empowers users and fosters a tech-savvy workplace environment.

Technology 52

Technology Technology Strategize Networking 52

Salesforce

OCTOBER 14, 2021

I’m Evaldas Zaranka , a former cybersecurity professional in London who reinvented myself in 2019 to become a Salesforce Administrator. . I was tired of working odd hours dealing with cybersecurity incidents which limited my social life. Know the market You need to be ready. I only needed one yes. Know when it’s time for change.

Start-ups 98

Start-ups Follow-up Networking Technology 98

ClickFunnels

NOVEMBER 9, 2021

for people within a company’s target market. They are part of your target market, but it’s yet to be seen if they’re immediately interested in purchasing your products or services. They are part of your target market, but it’s yet to be seen if they’re immediately interested in purchasing your products or services. You could….

Lead generation 255

Lead generation Price Appointment E-commerce 255

Martech

JUNE 9, 2023

While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. Since April, MarTechBot has engaged in over 600 conversations with marketers. Devise an Account Based Marketing (ABM) plan. Was MarTechBot innovation?

Technology 100

Technology Technology Niche Conversion 100

Salesforce

MARCH 25, 2024

MBAs and economists will tell you that their power comes from the fact that the economy can only support a limited number of large enterprises, creating a long-tail market for SMBs. That market consists of many small and medium-sized businesses that (in aggregate) carry almost as much market power as the bigger players.

Government 52

Government Drivers/motivators Negotiate CRM 52

Lead Fuze

DECEMBER 15, 2023

It’s used in various sectors including finance, entertainment, marketing, manufacturing, healthcare – and the list goes on. This technique can forecast future cash flow, determine staffing needs, or even target marketing campaigns. And cybersecurity? That’s no exception either.

E-commerce 52

E-commerce Objectives and Key Results Technique Finance 52

Sales Pop!

DECEMBER 23, 2021

The e-commerce explosion was a surprise at first, but it has since led to cutthroat competition in an oversaturated market. Cybersecurity has been a major issue for small businesses in the last few years. In addition to this, you should also train team members about cybersecurity and regulatory frameworks.

E-commerce 52

E-commerce User Experience Follow-up Start-ups 52

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

B2B 109

B2B Cross-sell Hospitality GTM 109

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. This might not seem like a big issue. How to get it right Engaging content should have your own thoughts and a point of view.

Trust 113

Trust Customers Healthcare Service 113

Search Engine Land

APRIL 24, 2024

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? Unlike other social platforms, LinkedIn’s user base is predominantly professionals who engage with business content, making it perfect for B2B marketing. This helps marketers target their ads very precisely.

Objectives and Key Results 98

Objectives and Key Results Healthcare Campaign Lead generation 98

Martech

AUGUST 19, 2022

Integration is essential when building and optimizing your marketing stack. It creates a more efficient and effective digital ecosystem data that allows marketers to gain real-time insights into campaign performance while providing a holistic view of customers and marketing efforts. Get MarTech! In your inbox. Martech skills.

E-commerce 111

E-commerce Technology Technology Strategize 111

SaaStr

NOVEMBER 1, 2022

Not every slowdown was made equal – infrastructure, cybersecurity and dev tools will be more resilient than application or vertical SaaS. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong.

GTM 85

GTM Cross-sell Niche Strategize 85