Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 124

Strategize B2B B2C Trust 124

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Data and personalization: Brands need to create a highly personalized experience for their customers.

Campaign 136

Campaign Technology Technology Growth 136

Veloxy

MAY 24, 2023

In this comprehensive guide, we explore the definition, significance, and practical strategies for calculating and improving sales velocity. Whether you’re a sales professional or business owner, this guide equips you with the knowledge and tools to optimize sales velocity and achieve exceptional sales performance.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Search Engine Land

MAY 14, 2024

This article covers the benefits of custom GPTs and provides a step-by-step guide to building your own “Striking Distance Keyword Opportunity Analyzer” – a GPT specifically designed to identify high-potential keyword opportunities that align with your website’s existing rankings.

Customers 91

Customers Niche Strategize Represent 91

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. This learning phase is made more complex by the huge number of marketing-focused, third-party AI tools being released.

Healthcare 124

Healthcare Entertainment Retail Education 124

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. I am trained with MarTech content. I am trained with MarTech content.

Campaign 82

Campaign Customers Technique Strategize 82

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Niche 100

Niche Territory Education Referrals 100

Search Engine Land

APRIL 22, 2024

The search engine provides structured data formats and tools that allow us to supply information to Google. Google then consumes and learns from this structured data deployed across the web. Consume : Google collects data from the web by crawling websites. Without consuming data from the web, Google has nothing to learn from.

Engineering 103

Engineering Start-ups Follow-up Up-sell 103

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance.

Legal 105

Legal User Experience Trust Process 105

Search Engine Land

SEPTEMBER 25, 2023

Ultimately, a fusion of research and emotional resonance guides them to a decision where trust in the brand and perceived value peaks, culminating in a purchase that is both anticipated and satisfying yet open to subsequent evaluation based on the product’s ability to meet cultivated expectations. Why define your customer journey map?

Customers 126

Customers User Experience B2C Engineering 126

Search Engine Land

OCTOBER 24, 2023

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Dig deeper: Top AI tips and prompts to supercharge your content marketing Resonating content One of the biggest challenges for startups is creating content that resonates. They are increasingly prevalent in a variety of industries.

Pitch 121

Pitch Niche Engineering Promote 121

Martech

OCTOBER 19, 2023

Banish writer’s block, improve SEO and save time using HubSpot’s AI-powered blog post generator , which uses a combination of ChatGPT and Semrush data to create blog post topics, meta descriptions, suggested titles, outlines and more.

Legal 105

Legal Contact Territory Prospecting 105

Search Engine Land

JANUARY 18, 2024

That’s according to new data released by enterprise SEO platform BrightEdge and the company’s new-ish technology, BrightEdge Generative Parser. “Marketers will have less of a say in the customer journey. This will have a massive impact on all types of marketers in every kind of industry,” Yu said.

Healthcare 127

Healthcare Finance Entertainment Education 127

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

Strategic planning 94

Strategic planning Technology Technology Strategize 94

Heinz Marketing

AUGUST 29, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In an era where businesses are constantly striving for differentiation and deeper connections, Customer-Led Growth (CLG) emerges as a transformative approach. This ensures strategies are not just based on broad market trends but on real, tangible customer experiences.

Customers 112

Customers Growth Territory Legal 112

Lead Fuze

MAY 26, 2023

Staying abreast of the changing digital landscape is a must for those in sales, recruitment, startups, marketing and small business ownership who want to stay competitive. Comprehending the intricacies of managing a prosperous social media marketing agency is essential in this constantly-changing environment of platforms and user behavior.

Niche 98

Niche Finance Negotiate Technique 98

Search Engine Land

FEBRUARY 8, 2024

One of the great tragedies of the digital marketing world is that “ PPC ” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Get the daily newsletter search marketers rely on. Stay updated on social media trends to guide your creative choices.

Objectives and Key Results 126

Objectives and Key Results A/B testing Campaign Price 126

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success. Are hot tubs worth it?” “How

A/B testing 105

A/B testing Campaign Click Through Rate Promote 105

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Customers 95

Customers B2C Healthcare Retail 95

Martech

OCTOBER 20, 2023

Data has become the lifeblood of businesses in today’s digital age. Traditionally, analyzing data meant looking back at historical trends to inform future decisions. However, marketing analytics has evolved. However, their reports rarely delve into the crucial “why” behind the data. The simple answer is “no.”

Click Through Rate 120

Click Through Rate Campaign Represent Conversion 120

Search Engine Land

NOVEMBER 30, 2022

It is a comparably easier programming language to learn and has become accessible to the SEO community through guides and blogs. But if you want to learn a new language for analyzing and visualizing your search data, consider looking into R. Step 1: Prepare the data. Get the daily newsletter search marketers rely on.

Follow-up 93

Follow-up Networking Engineering Process 93

Search Engine Land

SEPTEMBER 7, 2023

Google Sheets FORECAST function: The basics Google Sheets offers an easy-to-use and reliable forecasting function using the formula: =FORECAST(z, known_y values, known_x values) Where: z is the data point for which you want to predict a corresponding y-value. The numbers are, therefore, different from the predicted sales without trend data.

Campaign 127

Campaign Technique Represent Gaming 127

Search Engine Land

SEPTEMBER 21, 2023

This article dives into neuromarketing – the study of how our brains react to marketing signals and how these reactions affect what we buy – and how to use it for SEO. Neuromarketing uses brain imaging, eye tracking and biometric measurement to understand how consumers respond to marketing messages. What is neuromarketing?

Drivers/motivators 103

Drivers/motivators Strategize UX User Experience 103

Martech

MAY 16, 2023

AI applications and generative AI tools are becoming more widely available to marketers , but are marketers ready for them? There is still human supervision [required] when it comes to data inputs or [telling the AI] what the purpose is to have successful outcomes,” said Butler. Get MarTech! In your inbox.

Entertainment 115

Entertainment Technology Technology Consult 115

Search Engine Land

JULY 12, 2023

When presenting PPC results to a CMO or VP of marketing, many marketers make the mistake of diving too far into the weeds of their work. Get the daily newsletter search marketers rely on. When it comes to selecting which data and graphics to include in your reports, use the following checklist. SUBSCRIBE See terms.

Presentation 91

Presentation Campaign Launch Engineering 91

Search Engine Land

JULY 18, 2023

You’ve probably used Looker Studio (formerly Google Data Studio) to create reports for stakeholders or clients. I had the pleasure of seeing SearchLab’s Greg Gifford present on “Freddy Krueger’s Guide to Scary Good Reporting” recently. Don’t enter data into a text box manually Work smarter, not harder. SUBSCRIBE See terms.

Clients 82

Clients Campaign Contact CRM 82

Martech

JANUARY 17, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Looking to take control of your data? Click here to download!

Customers 90

Customers Campaign Process Technology 90

Sales Pop!

JANUARY 31, 2024

In the ever-evolving landscape of digital marketing, harnessing the power of AI has become an indispensable strategy for businesses seeking to stay ahead of the curve. One remarkable tool that has captured the attention of social media marketers is Custom GPT. One of its primary use cases is content creation.

Customers 69

Customers Gaming Technology Technology 69

Search Engine Land

FEBRUARY 7, 2024

This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs. Remember, their primary purpose is to guide users. Make sure to optimize image alt texts for web accessibility, aiding visually impaired users. Writing compelling product descriptions.

Product 128

Product Territory Niche Engineering 128

Search Engine Land

JANUARY 19, 2024

In global markets, effective SEO extends beyond keywords and backlinks. This article explores the dos and don’ts of SEO localization , guiding you through creating visible, culturally appropriate content that engages diverse audiences. Conduct comprehensive research Effective SEO localization requires in-depth market research.

Territory 114

Territory Legal UX User Experience 114

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story.

Strategize 101

Strategize B2B Legal Launch 101

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Methodology To test the models’ performance, I’ve put them against one another on the same data (i.e.,

Objectives and Key Results 128

Objectives and Key Results Follow-up Start-ups Engineering 128

Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. An ecommerce customer journey map is a visual guide showing a customer’s entire experience with an online store, from the first interaction to the final purchase and beyond.

Customers 96

Customers User Experience Referrals B2B 96

Martech

NOVEMBER 2, 2023

Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration. AI Insights allows marketers to explore, analyze, and discover answers about their customers and campaigns in intuitive and user-friendly ways.

Campaign 106

Campaign Launch Trust Technology 106

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. How can we increase engagement and guide these unseen visitors toward becoming known? Below we outline diverse tagging strategies that elevate digital marketing efforts: Persona tagging. Journey stage tagging.

A/B testing 92

A/B testing Strategize User Experience Technology 92

Heinz Marketing

FEBRUARY 6, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing Do you find implementing new processes in your marketing department akin to herding tigers? Unified Strategy : Proper marketing orchestration ensures that all marketing channels and activities are aligned with the overall business strategy.

Objectives and Key Results 107

Objectives and Key Results Campaign Strategize Start-ups 107

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

B2C 106

B2C Lead generation B2B Campaign 106